SPOT Growth

In this episode of the SPOT Growth Podcast, we wrap up our roundtable discussion with experienced practice owners, Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco, by focusing on the systems and strategies that actually drive sustainable growth. The conversation highlights that scaling a therapy practice isn’t just about increasing patient volume - it’s about building the right structure, t...

In Part 2 of our Roundtable series, we shift into what it really takes to scale your practice without burning out. Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk through the transition every owner faces — moving from doing everything themselves to building a team and structure that can support growth. In This Episode: First key hires: What to prioritize and why...

In Part 1 of this special 3-part SPOT Growth Roundtable series, Aaron Marshall is joined by experienced Florida practice owners Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to dive into what really happens when your therapy practice begins to scale. This conversation is not about starting a practice — it’s about what comes next. If your clinic is growing but starting to feel stretched, d...

Huge news for Florida SPOT practice owners! In this episode of the SPOT Growth Podcast, Aaron breaks down one of the most significant changes to hit the Florida therapy space in years — the CMS contract has been awarded to Molina Healthcare, replacing long-standing players like Sunshine and WellCare. This transition will impact credentialing, authorizations, billing workflows, and payer strategy f...

In this episode of the SPOT Growth Podcast , Aaron Marshall continues the conversation on one of the biggest shifts therapy practice owners must make to build sustainable businesses: moving from clinician mode to CEO mode . Building on the principles from The E-Myth by Michael Gerber, Aaron breaks down the practical habits and systems that help SPOT clinic owners step out of the daily technician r...

In this solo episode of SPOT Growth, Aaron dives into one of the most transformational business concepts for therapy practice owners — the shift from working in your business to working on your business. Drawing from the foundational principles of The E-Myth by Michael Gerber, this episode breaks down the three core roles every clinic owner plays: the Technician, the Manager, and the Entrepreneur....

Starting a private practice takes courage — but building one that lasts takes preparation, clarity, and purpose. In Part 3 of our Roundtable Series, Aaron sits down with Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco to talk about what it really takes to launch and sustain a private practice the right way. This episode moves beyond startup logistics and into the deeper foundations that sep...

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 2 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish...

Starting a private practice can feel overwhelming — but you don’t have to learn everything the hard way. In Part 1 of our three-part Roundtable Series for new SPOT practice owners, Aaron brings together three powerhouse Florida clinic owners — Aimee Brueck, Hasina Echoles, and Jennifer Voltz-Ronco — to talk honestly about the biggest mistakes most new practice owners make and the lessons they wish...

Choosing affordable health insurance for your team can feel overwhelming — but it doesn’t have to be. In this episode, Aaron talks with insurance expert Lishelle Johnson , who breaks down the realistic options therapy practice owners can offer, from MEC and supplemental plans to non–major medical alternatives that help you control costs without sacrificing coverage. You’ll learn what benefits smal...

If you’ve ever stared at your bank account and thought, “We’re seeing more patients than ever… so why isn’t there more money?” — you’re not alone. In this episode, Aaron sits down with Keith from Accounted4 , a financial expert who helps SPOT practice owners finally understand where their money is going — and how to keep more of it. Keith breaks down the biggest cash leaks in small therapy practic...

Non-compete agreements are changing fast in Florida — and if you run a speech, occupational, or physical therapy practice, the new rules directly impact your hiring, your contractors, and your ability to protect your practice. In this episode, Aaron sits down with Brian McPherson , labor & employment attorney and head of Gunster’s Employment Practice, to break down what Florida clinic owners m...

In this powerful episode of S.P.O.T. Growth, host Aaron Marshall sits down with Tara Hawkins and Jon Edenfield to discuss one of the most urgent issues facing Florida’s pediatric therapy providers — Managed Medicaid plans offering contracts at only 80% of the state rate. They unpack how this practice is impacting clinic sustainability, therapist recruitment, and — most importantly — access to care...

In this episode of S.P.O.T. Growth , host Aaron Marshall sits down with Jennifer Voltz-Ronco , owner of Focus Therapy and newly elected president of the Alliance for Pediatric Therapies , to discuss what it takes to expand your speech therapy practice into a multidisciplinary clinic. Jennifer shares her real-world experience adding occupational therapy, physical therapy, and ABA services — from na...

In this episode of S.P.O.T. Growth , host Aaron Marshall with Charlene Westman breaks down what’s happening with Sunshine Health’s partial authorization denials affecting speech, occupational, and physical therapy clinics across Florida. Learn what these denials mean, why they’re happening, and what steps your clinic can take to protect your revenue and ensure uninterrupted care for your patients....

In this episode of S.P.O.T. Growth , host Aaron Marshall along with guest Dr. Debbie Campbell breaks down how SPOT business owners in Florida can maximize the value of their assistant teams—without risking compliance issues. We’ll cover the essential rules around supervision for PTAs, OTAs, and SLPAs, what you can and cannot bill for, and how to avoid common mistakes that can lead to denied claims...

In Part 3 of our series on Sunshine Health’s after-hours incentive program, we tackle the most frequently asked questions from SPOT providers. Can therapy assistants bill and get the $20 bonus? What holidays are actually included? And what concerns are practice owners raising about implementation? We break down all the updates and give you the clarity you need to make smart decisions for your clin...

In Part 2 of our series on Sunshine Health’s after-hours incentive program, we go deeper into what providers are experiencing now that claims are being paid. We cover real-world results, what’s working (and what’s not), and how to fine-tune your billing process to avoid rejections. Whether you’re just getting started or troubleshooting issues, this episode gives you the latest updates and pro tips...

Sunshine Health is rolling out an incredible new incentive program, offering an extra $20 per session for after-hours and weekend care. In this episode of S.P.O.T. Growth , we break down the details, including the specific billing codes (99050 & 99051), eligibility requirements, and how SPOT providers can take full advantage of this opportunity. Whether you provide care in-office, via teleheal...

In this episode of "S.P.O.T. Growth," we tackle a crucial question for SPOT providers: Should you accept that insurance contract? Join us as we break down the key factors to consider before signing, including reimbursement rates, administrative burdens, and long-term business impact.  Making the right decision can mean the difference between sustainable growth and financial strain. Tune in for exp...

In this episode of "S.P.O.T. Growth," we dive into the ongoing issue of Humana claims rejections affecting SPOT providers. Discover the common reasons behind these rejections and how they’re impacting practices. Most importantly, we’ll share practical solutions and strategies that are proving effective in overcoming these challenges. Tune in to learn how to tackle Humana claims issues head-on and...

Join us for a candid discussion on "S.P.O.T. Growth" as we sit down with a credentialing business owner to delve into the complex world of contracting and credentialing in healthcare. Gain insights into the challenges, nuances, and best practices of navigating this crucial aspect of practice management for SPOT professionals. From understanding payer requirements to streamlining the credentialing...

Discover the future of eligibility and benefits management with Eligipro! Join us on "S.P.O.T. Growth" as we chat with the owner about their innovative software and upcoming developments. Explore how Eligipro simplifies processes and stay tuned for exciting enhancements. Visit eligipro.com for more information!

Big news for Florida's SPOT providers! After a long journey of advocacy and persistence, Medicaid rates are going up. In this episode, we dive into the 13% rate increase, exploring what it means for your practice, patient care, and the future of pediatric therapy in Florida. Join us as we unpack how this change can elevate services and discuss the opportunities this raise opens for SPOT businesses...

If you're a Sunshine Health Medicaid MMA provider, you do not want to miss this episode where we discuss the recent rumors around a contract rate reduction for providers. We reached out to the highest levels of Sunshine to get the ground truth from the source so we could share with you what to expect.