Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Where to listen?
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Episodes
Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping 19.11.2024 2:04
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia 19.11.2024 53:28
In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/
Gold Coast Suns' rebrand, Netflix sports hype and Ryder Cup tickets sell out 17.11.2024 2:40
Curated by Sports Geek Reads - Gold Coast Suns' rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
Caitlin Clark at LPGA, Bluesky surges and OpenAI agents 15.11.2024 1:47
Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
Growth and attracting new fans, Darren Birch 13.11.2024 6:44
In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
NBA Cup viewership, sports documentaries and AI in Health 13.11.2024 2:20
Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
Innovation in Sports Venues - David Jones, AEG 12.11.2024 58:21
In episode 400 Sports Geek David Jones of AEG discusses enhancing fan engagement through innovative technology and data strategies. Show notes - https://sportsgeekhq.com/david-jones-aeg/
Sleep is key for better health, Steve Reese 06.11.2024 6:14
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
Driving commercial outcomes in sport - Ned Negus, A-Leagues 05.11.2024 56:11
Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
Connecting with peers globally, Greg Oakford 30.10.2024 4:51
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford . They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
Partnerships with purpose - Mya Doelling, IOC 29.10.2024 45:22
In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show no...
Digital and Technology as problem solvers, Eric SanInocencio 23.10.2024 6:32
In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA 22.10.2024 53:59
In this Sports Geek interview with Sean Callanan, Dan McBride from USGA chats about the evolution of ticketing and fan engagement in golf. McBride discusses leveraging data for effective ticketing strategies, implementing innovative models like flex memberships, and enhancing the overall fan experience at USGA events. Show notes - https://sportsgeekhq.com/dan-mcbride-usga/
Engaging fans in new ways, Brian Costello 17.10.2024 4:27
In this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello
The Power of Storytelling in Sports - Barbara Maningat, LA Galaxy 15.10.2024 52:20
In this Sports Geek interview with Sean Callanan, Barbara Maningat from LA Galaxy chats about the power of video storytelling in sports, managing high-performance creative teams, and leveraging digital platforms to enhance fan engagement. Show notes - https://sportsgeekhq.com/barbara-maningat-la-galaxy/
Building and identifying customers, Jeremy Butler 09.10.2024 6:37
In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Butler who was at the Sale Sharks Rugby Club when the episode was recorded. They discussed building and identifying customers. Show notes - https://sportsgeekhq.com/building-and-identifying-customers-jeremy-butler
Tech Meets Fandom: Evolving Sports Apps - Jon Wolf , MLSE 08.10.2024 56:57
In this Sports Geek interview with Sean Callanan, Jon Wolf from MLSE chats about app development for sports teams, fan engagement strategies, and the future of AI in sports technology. Show notes - https://sportsgeekhq.com/jon-wolf-mlse/
Sustaining fan base on and off court, Damion Chatmon 02.10.2024 4:53
In this Sports Geek Throwback episode, Sean Callanan interviews Damion Chatmon, who was at the Cleveland Cavaliers when the episode was recorded. They discussed sustaining fan base on and off court. Show notes - https://sportsgeekhq.com/podcast/throwback/sustaining-fan-base-on-and-off-court-damion-chatmon
Game, Set, Match: Sweating the small stuff in social - Reshina Warren, WTA 01.10.2024 1:09:38
In this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association
Content strands for digital revenue, Jayne Bussman-Wise 25.09.2024 6:18
In this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise
Behind the Scenes: Writing Angeball - Vince Rugari 24.09.2024 54:39
In this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/
Sponsorship and Digital, J.W. Cannon 18.09.2024 7:18
In this Sports Geek Throwback episode, Sean Callanan interviews J.W. Cannon who was at the UPS when the interview was recorded. They discussed Sponsorship and Digital. Show notes - https://sportsgeekhq.com/podcast/throwback/sponsorship-and-digital-j-w-cannon/
Connecting Netball Communities - Hannah Warren, Netball Australia 17.09.2024 54:48
In this Sports Geek interview with Sean Callanan, Hannah Warren of Netball Australia discussed brand strategy, storytelling, and the importance of connecting to grassroots communities. Show notes - https://sportsgeekhq.com/podcast/hannah-warren-netball-australia/
Building a fan base, Colin Kelly 11.09.2024 5:43
In this Sports Geek Throwback episode, Sean Callanan interviews Colin Kelly of LAFC. They discussed challenges of building a fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/building-a-fan-base-colin-kelly
Building Brand in a Competitive Sports Market - Jerome Elenez, FC Dallas 10.09.2024 49:45
In this Sports Geek interview with Sean Callanan, Jerome Elenez from FC Dallas chats about innovative marketing strategies, the impact of partnerships, and preparing for the 2026 FIFA World Cup. Show notes - https://sportsgeekhq.com/podcast/jerome-elenez-fc-dallas/
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