Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Targeting fans from different generations, Steve Conley 04.09.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Conley, who was at the Boston Red Sox when the episode was recorded. They discussed targeting different types of fans. Show notes - https://sportsgeekhq.com/podcast/throwback/targeting-fans-from-different-generations-steve-conley

Creating meaningful partnerships that deliver - Ben Hirschfeld, Cricket NSW 03.09.2024

In this Sports Geek interview with Sean Callanan, Ben Hirschfeld from Cricket NSW chats about engaging fans, leveraging sponsorships, and the importance of data-driven strategies in sports partnerships. Show notes - https://sportsgeekhq.com/podcast/ben-hirschfeld-cricket-new-south-wales

How media has changed, Marina Go 28.08.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Marina Go who was at Netball Australia. They discussed changes in media landscape.  Show notes - https://sportsgeekhq.com/podcast/throwback/how-media-has-changed-marina-go

Connected fan experiences for success - Patrick Hooper, San Jose Sharks 27.08.2024

In this Sports Geek interview with Sean Callanan, Patrick Hooper of San Jose Sharks chats about delivering personalised experiences, leveraging technology, and the importance of customer-centric approaches in sports. Show notes - https://sportsgeekhq.com/podcast/patrick-hooper-san-jose-sharks/

Technology demand in stadiums, Brad Mayne 21.08.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Brad Mayne from MetLife Stadium. They discussed technology demand on stadiums. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-demand-on-stadiums-brad-mayne

Building a brand that connects - Stephanie Rogers, Vegas Golden Knights 20.08.2024

In this Sports Geek interview with Sean Callanan, Stephanie Rogers from Vegas Golden Knights chats about leveraging technology for fan engagement, community involvement and why Vegas is a great city for sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-rogers-vegas-golden-knights

Importance of first 10 seconds in videos, James Royer 14.08.2024

In this Sports Geek Throwback episode, Sean Callanan interviews James Royer who was at the KC Chiefs, and now Founder of Standard 54. They discussed importance of the first 10 seconds in videos. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-first-10-seconds-in-videos-james-royer

Leveraging data and email to engage fans - Dani Brown, OKC Thunder 13.08.2024

In this Sports Geek interview with Sean Callanan, Dani Brown from OKC Thunder chats about leveraging data and email marketing to engage fans, and the importance of networking and supporting women in sports. Show notes - https://sportsgeekhq.com/podcast/dani-brown-okc-thunder/

Managing a team with a global fan base, David Barton-Ginger 08.08.2024

In this Sports Geek Throwback episode, Sean Callanan interviews David Barton-Ginger from NZ Rugby and now Hubspot CRM Gold Partner and implementation specialist at Openside Digital. They discussed Managing a team with a global fan base while staying connected to local fans. Show notes - https://sportsgeekhq.com/podcast/throwback/managing-a-team-with-a-global-fan-base-david-barton-ginger

Replay - From Grassroots to Boomers & Opals - Matt Scriven, Basketball Australia 06.08.2024

Replay - Basketball Australia CEO, Matt Scriven discusses the importance of building a strong foundation at the grassroots level, creating brand awareness for national teams - Boomers and Opals and his understanding the ever-evolving media landscape from his career at Channel Nine. Show notes - https://sportsgeekhq.com/podcast/matt-scriven-basketball-australia/

Importance of data for partners and sponsors, Jesper Søegaard 31.07.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Jesper Søegaard, who was at the Dansk Boldspil-Union, and now Retail Development Director at Lobyco. They discussed importance of data for partners and sponsors. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-data-for-partners-and-sponsors-jesper-soegaard

Always Open to Growth Opportunities, - David Stevenson, NBL 30.07.2024

In this Sports Geek CEO series interview with Sean Callanan, David Stevenson talks about solving complex problems and growth strategies for NBL and WNBL. Show notes - https://sportsgeekhq.com/podcast/david-stevenson-nbl/

Communication and segmentation in membership, Tanya Gallina 24.07.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Tanya Gallina, who was at the Hawthorn FC, and now at MCG. They discussed Communication and segmentation in membership. Show notes - https://sportsgeekhq.com/podcast/throwback/communication-and-segmentation-in-membership-tanya-gallina

Participation, Leadership and Visibility - Sarah Styles, Victorian Government 23.07.2024

In this Sports Geek interview with Sean Callanan, Sarah Styles from the Victorian Government discusses growth in women's sports and how the Change Our Game program will help that growth. Show notes - https://sportsgeekhq.com/podcast/sarah-styles-victorian-government/

The role of digital in fan experience, Craig Neeb 17.07.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Craig Neeb who was at NASCAR when the episode was recorded. They discussed the role of digital in fan experience. Show notes - https://sportsgeekhq.com/podcast/throwback/the-role-of-digital-in-fan-experience-craig-neeb

Enhancing fan experience through redevelopment- Scott Fitzgerald, Marvel Stadium 16.07.2024

In this Sports Geek interview with Sean Callanan, Scott Fitzgerald from Marvel Stadium discusses the importance of fan experience in recent redevelopment and the stadium's adaptability for diverse events. Show notes - https://sportsgeekhq.com/podcast/scott-fitzgerald-marvel-stadium/

Importance of grassroots in Sports, Dino DiPierdomenico 10.07.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Dino DiPierdomenico. They discussed Importance of kids playing sports and how teams can commercialise grassroots. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-grassroots-in-sports-dino-dipierdomenico

Building NFL fandom Down Under - Charlotte Offord, NFL 09.07.2024

In this Sports Geek interview with Sean Callanan, Charlotte Offord from NFL discusses the growth, strategies, and challenges of promoting NFL across Australia and New Zealand.  Sean shares insights from growing @NFLAUNZ social accounts. Show notes - https://sportsgeekhq.com/podcast/charlotte-offord-nfl/

Netball New Zealand's future strategy, Jennie Wyllie 03.07.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Jennie Wyllie of Netball NZ. They discussed Netball NZ's future strategy and what other sports can learn from it. Show notes - https://sportsgeekhq.com/podcast/throwback/netball-nzs-future-strategy-jennie-wyllie

Club, Community and Connection - Jason Sourasis, Western United FC 02.07.2024

In this Sports Geek interview with Sean Callanan, Jason Sourasis from Western United FC discusses building a sports franchise, the importance of training facilities, and engaging with local communities. Show notes - https://sportsgeekhq.com/podcast/jason-sourasis-western-united-fc/

Stadium connectivity and Fan Experience, Greg Sleigh 26.06.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh

Replay – David Michael on Delivering a World-Class Games Experience 25.06.2024

Sports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience.  Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/

Catherine Clark on Vertical Leadership 19.06.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Clark, who was the CEO of Netball Queensland, and now CEO of Paralympics Australia. They discussed Vertical Leadership and why it's important. Show notes - https://sportsgeekhq.com/podcast/throwback/catherine-clark-on-vertical-leadership

Creating stadium experiences beyond the game- Eray Saban, ASM Jacksonville 18.06.2024

In this Sports Geek interview with Sean Callanan, Eray Saban from  ASM Jacksonville & EverBank Stadium discusses his career across multiple stadiums in Melbourne, Hong Kong & now Jacksonville, he compares the U.S  and Australian sports industry, and the impact of drone technology on open-air stadiums. Show notes - https://sportsgeekhq.com/podcast/eray-saban-asm-jacksonville/

Knowing your audience, Peter Holtermann 12.06.2024

In this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann

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