Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/

In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns

Discover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/

In this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner . They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner

Sean Callanan shares his experience at the NBA All-Star Tech Summit. The episode highlights technological advancements in broadcast, AI and the future of sports tech. Perfect for sports business professionals and tech enthusiasts interested in the NBA's innovation initiatives. Show notes - https://sportsgeekhq.com/inside-nba-all-star-tech-summit/

In this podcast, Sean takes you behind the scenes at the Super Bowl with his @NFLAUNZ digital producer Dylan Parkes on how they navigated the chaos of Super Bowl for some big digital wins.  A must listen for social media talent who sweat the small stuff. Show notes - https://sportsgeekhq.com/super-bowl-lix-recap-melbourne-nfl-game-and-mailata-mania

In this Sports Geek Throwback episode, Sean Callanan interviews Vince Crivelli. They discussed reaching out to participants during a re-brand. Show notes -  http://sportsgeekhq.com/reaching-out-to-participants-during-a-re-brand-vince-crivelli

Embark on an enlightening journey as Tom Braun reveals the intricate details of LA Galaxy's business operations, sharing valuable insights into their comprehensive fan engagement strategies and their dedication to meaningful community support initiatives. Show notes - https://sportsgeekhq.com/tom-braun-la-galaxy/

In this Sports Geek Throwback episode, Sean Callanan interviews Chip Suttles. They discussed knowing when to adopt new technology and serve demands for football. Show notes - https://sportsgeekhq.com/knowing-when-to-adopt-new-technology-and-serve-demands-chip-suttles

Shawn McIntosh discusses his journey from minor league hockey to CEO of Las Vegas Lights FC, sharing insights on fan engagement and revenue growth in professional sports. Great listen for sports executives, venue managers, and those interested in building successful fan-first experiences. Show notes - https://sportsgeekhq.com/shawn-mcintosh-las-vegas-lights-fc/

In this Sports Geek Throwback episode, Sean Callanan interviews John Durbin who was at Pegula Sports.  They discussed how sports loyalty game is changing. Show notes - https://sportsgeekhq.com/how-sports-loyalty-game-is-changing-john-durbin/

Nick Makarov from Austin FC shares his journey from finance to sports, explores how Austin FC leverages data to enhance the fan experience and discusses the future of data warehousing in sports business. Perfect for sports business professionals interested in analytics, data-driven decision making, and career transitions into sports. Show notes -   https://sportsgeekhq.com/nick-makarov-austin-fc/

In this Sports Geek Throwback episode, Sean Callanan interviews Tom Halls. They discussed participation metrics in sports. Show notes - https://sportsgeekhq.com/participation-metrics-in-sports-tom-halls

Explore Mikhail's journey from financial services to sports business, his strategies for driving organizational change and how he's applying proven business principles to elevate the NRL club's commercial performance. A must-listen for corporate professionals considering a transition to sports and sports executives looking to implement organizational change. Show notes - https://sportsgeekhq.com/a...

In this Sports Geek Throwback episode, Sean Callanan interviews Andi Perelman. They discussed working relationship with the commercial partnerships team to close deals.  Show notes - https://sportsgeekhq.com/commercial-partnerships-that-work-andi-perelman

Explore Damani Leech's journey from the NCAA to the NFL, his focus on global sports expansion at the NFL and now his leadership role at the Denver Broncos in this Sports Geek interview , a great listen for those in sports with C-Level aspirations. Show notes - https://sportsgeekhq.com/damani-leech-denver-broncos/

After another big year of podcasting we'll be taking a break and be back in 2025.  For more sports and technology news subscribe to our DAILY podcast - Sports Geek Rapid Rundown - https://sportsgeekhq.com/rapidrundown/

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier Fans protest ticket prices, F1 teams rise and potential PWHL logo legal battle. Subscribe at https://sportsgeekhq.com/rapidrundown

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier League's D2C play, NWSL ratings hit and ElevenLabs podcast upgrade. Subscribe at https://sportsgeekhq.com/rapidrundown

In this Sports Geek Throwback episode, Sean Callanan interviews Bryan Srabian from San Francisco Giants. They discussed metrics to measure engagement and Dark Social. Show notes - https://sportsgeekhq.com/metrics-for-engagement-and-dark-social-bryan-srabian

Sports Geek Rapid Rundown is curated by Sports Geek Reads - F1's Diversity Push, NFL Thanksgiving and YouTube's podcasting power. Subscribe at https://sportsgeekhq.com/rapidrundown

In this episode of Sports Geek, Sean Callanan walks through his developments using AI and automation to develop link curation site (Sports Geek Reads) and daily AI-powered podcast (Sports Geek Rapid Rundown), he'll explain the tools used and pull the curtain back on how it was done.  If you're interested in how to use AI for your team it is a must listen. Show notes - https://sportsgeekhq.com/why-...

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Olympic Media Triumphs, NWSL's Growing Investor Appeal and Premier League's new media business. Subscribe at https://sportsgeekhq.com/rapidrundown

Sports Geek Rapid Rundown is curated by  Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads   You can subscribe to Sports Geek Rapid Rundown at  https://sportsgeekhq.com/rapidrundown

In this Sports Geek Throwback episode, Sean Callanan interviews Steve DeLay . They discussed how Facebook advertising has changed the ticket sales game. Show notes - https://sportsgeekhq.com/facebook-advertising-in-ticketing-steve-delay