Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Episodes
Crypto Prizes in Golf and ESPN's Bold Streaming Strategy - Sports Geek Rapid Rundown 08.08.2025 2:53
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the DP World Tour introduces cryptocurrency rewards for golf records, ESPN's potential sports streaming expansion, and TKO Group's massive 491% net income increase driven by WWE's media rights deals - all curated by Sports Geek Reads....
Embracing digital transformation in college sports, David Payne 07.08.2025 6:29
In this Sports Geek Throwback episode, Sean Callanan interviews David Payne. They discussed digital transformation in college sports. Show notes - http://sportsgeekhq.com/embracing-digital-transformation-in-college-sports-david-payne
AFL's National Transformation, NBA's European Super League Plans, and Padel's Luxury Rise - Sports Geek Rapid Rundown 03.08.2025 3:19
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the AFL's evolution into a 'national behemoth' with Tasmania joining in 2028, the NBA's European expansion vision potentially delaying US team growth, and how padel is positioning itself as the 'golf of the next generation' for high-earnin...
NBA Heads to Manchester, Sports Media Hits $63 Billion, and Deion Sanders' $6.5M Brand Move - Sports Geek Rapid Rundown 31.07.2025 2:49
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the NBA's historic European expansion plan, explore the $62.6 billion sports media revolution reshaping how we consume content, and learn how Deion Sanders turned a health challenge into a $6.5 million brand opportunity - all curated by S...
Importance of engagement, Jamie King 31.07.2025 7:16
In this Sports Geek Throwback episode, Sean Callanan interviews Jamie King. They discussed importance of engagement metrics in fans journey. Show notes - https://sportsgeekhq.com/importance-of-engagement-jamie-king
The Venue Virtuoso: Building Nashville's Entertainment Legacy - David Kells, Nashville Predators 29.07.2025 40:55
David Kells, Chief Venues Officer at the Nashville Predators, shares his journey from radio intern to managing Bridgestone Arena and F&M Bank Arena. We explore his "yes building" philosophy, Nashville's transformation into a major entertainment destination, and why venues should operate like amusement parks with something new each season. David discusses overnight arena conversions, venue reinvest...
Messi's MLS Suspension Drama, YouTube's AI Creation Tools Revolutionize Content - Sports Geek Rapid Rundown 27.07.2025 2:49
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Lionel Messi's surprising MLS suspension, YouTube's game-changing Shorts features, Amazon's AI wearable acquisition, and Google Photos' creative AI tools - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrund...
AI Ad Revolution, Sponsored Content Strategy and Meta's Thought-Control Wristband - Sports Geek Rapid Rundown 24.07.2025 3:05
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants'...
Importance of aligning goals, Drew Crisp 24.07.2025 5:19
In this Sports Geek Throwback episode, Sean Callanan interviews Drew Crisp. They discussed importance of aligning content, product, and marketing. Show notes - https://sportsgeekhq.com/importance-of-aligning-goals-drew-crisp
Driving value from sponsored content - Alex Kopilow, New York Mets 23.07.2025 53:16
In this episode of Sports Geek, Alex Kopilow, Director of Media Partnerships at the New York Mets, discusses the importance of building trust between digital and partnerships teams, maximising game day content for revenue, and the significance of audience engagement in sports marketing. Alex highlights his experience launching the SponCon Sports newsletter to share insights on sponsored content an...
WNBA Ticket Surge, NFLPA Leadership Shakeup and Spotify's Audiobook Strategy - Sports Geek Rapid Rundown 20.07.2025 2:19
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover the Golden State Valkyries' record-breaking WNBA debut, major leadership changes at the NFL Players Association, and how Spotify is revolutionizing the audiobook market with new subscription plans. Plus, learn how AI is reshaping entry-le...
Fanatics' Legal Win, WNBA Ticket Surge and NFL's Flag Football Strategy - Sports Geek Rapid Rundown 17.07.2025 3:14
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Fanatics and NFL's antitrust victory, WNBA's 350% ticket price jump despite Clark's injury, NFL's strategic push into flag football, surprising trends in long-form content consumption, and Gen Z's shifting phone etiquette - all curated by...
Aussie Basketball success sets a foundation, Ned Coten 17.07.2025 8:53
In this Sports Geek Throwback episode, Sean Callanan interviews Ned Coten. They discussed early days success of basketball in Australia. Show notes - https://sportsgeekhq.com/aussie-basketball-success-sets-a-foundation-ned-coten
The Evolution of Ticket Sales – Matt Peterson, SF Giants 15.07.2025 43:52
Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, joins Sports Geek. Matt shares insights on the evolution of ticketing from paper to digital, the importance of data-driven decision making in pricing strategies, and how the Giants continue to innovate in premium seating experiences. Discover what makes the Giants' organisational culture special and why...
Cadillac's $30M Monthly F1 Investment and Meta's New Messaging Strategy - Sports Geek Rapid Rundown 13.07.2025 3:01
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Cadillac's massive Formula 1 preparations costing $30 million monthly, Meta's new direct messaging approach for brands, and Las Vegas's ambitious $1.75 billion sports expansion plans. Plus, Tom Brady's Birmingham City FC docuseries and You...
Apple Challenges ESPN for F1 Rights, Uber Partners with Olympics, and Big 12 Plans Global Expansion - Sports Geek Rapid Rundown 10.07.2025 2:53
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into the latest sports business news with updates on Apple's push for F1 broadcasting rights, Uber's Olympic partnership for LA 2028, and the Big 12's international expansion plans. Plus, insights on NIL approval challenges and the Utah Royal...
Taking on new remit - Broadcast, Dewayne Hankins 10.07.2025 5:38
In this Sports Geek Throwback episode, Sean Callanan interviews Dewayne Hankins . They discussed how the digital remit widened from just content. Show notes - https://sportsgeekhq.com/taking-on-new-remit-broadcast-dewayne-hankins
Shitposting for Wins and TikTok's New Strategy - Sports Geek Rapid Rundown 07.07.2025 2:30
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how sports teams are winning with irreverent social content, TikTok's new bulletin boards feature, ChatGPT's impact on news traffic, Netflix's triumph over traditional TV, and the hidden cognitive costs of AI convenience - all curated by...
Keanu Reeves Producing F1 Documentary, NBA Salary Cap Jumps 10% - Sports Geek Rapid Rundown 04.07.2025 2:55
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Cadillac's Formula 1 documentary series with Keanu Reeves, NBA's historic $154.6M salary cap increase, and how AI language models are evolving - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Creating compelling content beyond match result, Scott Kegley 03.07.2025 5:01
In this Sports Geek Throwback episode, Sean Callanan interviews Scott Kegley. They discussed delivering great content during wins and losses. Show notes - https://sportsgeekhq.com/creating-compelling-content-beyond-match-result-scott-kegley
Festivalisation of Sports, Chiefs' Global Push, and NASCAR's Streaming Shift - Sports Geek Rapid Rundown 26.06.2025 2:19
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how sports are transforming through festivalisation attracting younger audiences, the Kansas City Chiefs' strategic UK expansion, TikTok's new Bulletin Boards feature challenging Instagram, and NASCAR's streaming evolution on Amazon Prime...
AI and Data Engineering in Sports, Nick Makarov 26.06.2025 6:03
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Makarov from Austin FC. They discussed AI and Data Engineering in Sports. Show notes - https://sportsgeekhq.com/ai-and-data-engineering-in-sports-nick-makarov
Sports Geek's Digital Evolution: Social, Advertising, Content & AI 24.06.2025 19:23
In this solo episode, Sean Callanan takes listeners through Sports Geek's remarkable 16-year journey in the sports business industry. From pioneering social media adoption in sports to implementing cutting-edge AI solutions, Sean shares how Sports Geek has evolved while maintaining its core mission of connecting fans, sports, and sponsors through technology. Show notes - https://sportsgeekhq.com/s...
Private Equity Transforms College Sports and Streaming Overtakes Traditional TV - Sports Geek Rapid Rundown 23.06.2025 3:36
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how $500 million private equity initiatives are reshaping college athletics after NCAA settlement, while streaming platforms capture nearly 45% of TV viewership. Plus, discover how NIL opportunities are dramatically impacting NBA draft ent...
Building career success through conferences, Dani Brown 20.06.2025 5:39
In this Sports Geek Throwback episode, Sean Callanan interviews Dani Brown. They discussed how conference like SEAT helps build network and career growth. Show notes - https://sportsgeekhq.com/building-career-success-through-conferences-dani-brown
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