Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Where to listen?
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Episodes
FIFA's $1 Billion Club World Cup and Premier League's NFL-Inspired Scheduling Revolution - Sports Geek Rapid Rundown 19.06.2025 2:46
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's ambitious $1 billion Club World Cup, the Premier League's revolutionary flex scheduling approach, the record-breaking $10 billion Lakers sale, Reddit's AI-powered advertising tools, and Microsoft's insights on the 'infinite workday'...
Bringing sailing to new audiences - Mike Buckley, United States SailGP Team 17.06.2025 47:25
Mike Buckley, Co-owner and CEO of United States SailGP Team, shares insights on transitioning from professional athlete to sports executive, building high-performance teams, and leading a cutting-edge sailing franchise. A must-listen for sports business professionals, sailing enthusiasts, and anyone interested in innovative sports leadership. Show notes - https://sportsgeekhq.com/mike-buckley-unit...
FIFA's Billion-Dollar Gamble, NBA's Digital Future, and Wrexham's 18,900% Valuation Surge - Sports Geek Rapid Rundown 16.06.2025 3:05
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore FIFA's $1B Club World Cup challenging UEFA, NBA's new digital entertainment venture with Take-Two, and how Ryan Reynolds turned Wrexham AFC into a $475M global brand. Plus NCAA's trademark battle and the rise of 'vibe marketing' - all cura...
F1 Movie Redefines Brand Integration and NCAA's $2.75 Billion Backpay Settlement - Sports Geek Rapid Rundown 13.06.2025 3:04
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how F1's new movie is revolutionizing brand storytelling, the NCAA's landmark $2.75 billion settlement transforms athlete compensation, and Cricket Australia's fan engagement strategy boosts match experiences by 19%. Plus, Missouri approv...
Building passionate fan communities, Mac Slavin 12.06.2025 7:20
In this Sports Geek Throwback episode, Sean Callanan interviews Mac Slavin. They discussed how sports teams use digital and social media to engage and grow passionate fan communities. Show notes - https://sportsgeekhq.com/building-passionate-fan-communities-mac-slavin
Showcasing New Zealand Culture on the Global Stage - Nicki Nicol, NZ Olympic Committee 10.06.2025 40:45
Join Nicki Nicol, CEO of the New Zealand Olympic Committee, as she discusses strategic planning for upcoming Games, athlete development, and integrating Māori culture into sports. A great listen for sports administrators and those interested in Olympic movement leadership. Show notes - https://sportsgeekhq.com/nicki-nicol-nz-olympic-committee/
Stadium Connectivity Evolution, Record-Breaking Celtics Sale and NBA Sponsorship Boom - Sports Geek Rapid Rundown 08.06.2025 2:44
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the evolving stadium connectivity landscape, Boston Celtics' record $6.1B valuation, NBA's 91% sponsorship revenue growth, and landmark NCAA settlement allowing direct athlete payments - all curated by Sports Geek Reads. Subscribe at https...
Ryan Reynolds Buys SailGP, NHL's Record-Breaking $15M Finals, and AI Sports Marketing Revolution - Sports Geek Rapid Rundown 06.06.2025 3:21
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how Ryan Reynolds and Hugh Jackman acquired the Australian SailGP team, learn about Edmonton Oilers' record-breaking Stanley Cup gate receipts, explore the NHL's innovative optical tracking technology, and understand Meta's new AI-powered...
Driving ticketing & sponsorship with data, Drew Bentley 05.06.2025 4:59
In this Sports Geek Throwback episode, Sean Callanan interviews Drew Bentley. They discussed applying data analytics across ticketing and sponsorship. Show notes - https://sportsgeekhq.com/driving-ticketing-sponsorship-with-data-drew-bentley
SEAT 2025 - Nashville Preview, Josh Barney 03.06.2025 54:41
Join Josh Barney, CEO of SEAT, as he shares what to expect at SEAT 2025 in Nashville. From planning and content themes to must-see sessions and travel tips. A must-attend for sports industry pros looking to build connections, solve challenges, and stay ahead of trends in sports and entertainment. Show notes - https://sportsgeekhq.com/josh-barney-seat-2025/
Netflix's Female Motorsport Series, NBA's $100M Player Predictions and LinkedIn's Creator Economy Move - Sports Geek Rapid Rundown 01.06.2025 2:51
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Netflix's new F1 Academy docuseries promoting women in motorsport, ESPN's prediction of the first $100M NBA player by 2032, and LinkedIn's pivot to revenue sharing with creators through BrandLink. Plus, Opera's revolutionary AI browser Neo...
Stadium Wars in Kansas City, NIL Money Keeping NBA Prospects in College, and Real Madrid's $7.1B Valuation - Sports Geek Rapid Rundown 30.05.2025 2:43
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the high-stakes stadium negotiations in Kansas City, how NIL deals are changing NBA draft dynamics, Real Madrid's record $7.1 billion valuation, and Meta's AI assistant reaching one billion users - all curated by Sports Geek Reads. Subscri...
Why Relationships Matter in Sport, Reuben Williams 29.05.2025 6:49
In this Sports Geek Throwback episode, Sean Callanan interviews Reuben Williams. They discussed the importance of building connections and networking within the sports industry. Show notes - https://sportsgeekhq.com/why-relationships-matter-in-sport-reuben-williams
Venues, Stakeholders & Community - Danielle Bleazby, Melbourne Park 27.05.2025 1:04:29
In this episode, Danielle Bleazby, Director of Venues at Melbourne Park, shares her extensive experience in venue management and reveals strategies for creating exceptional fan experiences while balancing diverse stakeholder needs. Venue managers, event producers, and sports executives will find valuable insights on modern facility operations and fan engagement. Show notes - https://sportsgeekhq.c...
Disney+ Scores Women's Champions League, YouTube's Game-Changing Monetization Strategy - Sports Geek Rapid Rundown 26.05.2025 2:45
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Disney+ securing Women's Champions League rights for 5 years, YouTube's new monetization for Shorts creators, Google's NotebookLM AI productivity app gaining traction, and Anthropic's groundbreaking Claude 4 AI models - all curated by Spo...
The ultimate fan experience, Al Guido 23.05.2025 6:49
In this Sports Geek Throwback episode, Sean Callanan interviews Al Guido. They discussed stadium and tech for an ultimate fan experience. Show notes - https://sportsgeekhq.com/the-ultimate-fan-experience-al-guido
NFL Olympic Dreams, Podcast Partnerships and Google's AI Smart Glasses - Sports Geek Rapid Rundown 22.05.2025 2:46
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the NFL's unanimous approval for Olympic flag football, ARN's strategic podcast partnership with Global, and Google's revolutionary AI-powered smart glasses. Plus insights on changing brand strategies and the shifting tech talent landscape...
Building a big big fan base in the West - Mitchell Dale, GWS Giants 21.05.2025 41:32
Mitchell Dale shares GWS Giants' journey in expanding their fanbase through digital innovation and strategic growth. Essential listening for sports executives and marketers interested in audience engagement and market expansion strategies in competitive environments. Show notes - https://sportsgeekhq.com/mitchell-dale-gws-giants/
Interactive NBA Viewing, MLB's AI Highlights and the Rise of Self-Coding AI - Sports Geek Rapid Rundown 18.05.2025 3:03
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https...
Why customer's data privacy matters, Aaron LeValley 16.05.2025 7:02
In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley . They discussed the Importance of customer's data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley
AI-Powered NFL Scheduling and Reddit Co-founder's £20M Investment in Chelsea Women - Sports Geek Rapid Rundown 15.05.2025 2:55
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team...
75 years in and still growing - Krista Olson, LPGA 14.05.2025 54:56
LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes -...
Jordan's NASCAR Legal Battle, YouTube's Creator Revolution, and Robot Olympics Coming 2025 - Sports Geek Rapid Rundown 12.05.2025 2:43
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sports...
Disney's Middle East Ambitions and Next Level Racing's Gaming Revolution - Sports Geek Rapid Rundown 08.05.2025 2:37
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports...
NFL to MLS - MySpace to TikTok - Jennifer Hinkle on building brands & fan bases 08.05.2025 1:02:12
Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. S...
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