Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Where to listen?
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Episodes
WWE Prices Out American Fans, Meta's $70B Smartglasses Bet, and NBC's Revolutionary NBA Coverage - Sports Geek Rapid Rundown 22.09.2025 3:06
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: WWE's international expansion strategy is pricing out American fans with 140% ticket price increases, Meta bets big on smartglasses despite $70 billion in losses, and NBC Sports launches groundbreaking courtside NBA analyst coverage for 2025-26 se...
Apple's $150M F1 Streaming Bid, Manchester United's Record Revenue, AI Transforms Media - Sports Geek Rapid Rundown 18.09.2025 5:27
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple makes aggressive $150M bid for Formula 1 streaming rights, Manchester United posts record £666.5M revenue despite poor season, and AI revolutionizes everything from Amazon advertising to Olympic broadcasting. Plus YouTube's billion podcast v...
Building fan experiences for a startup brand, Christine Finnegan 18.09.2025 6:49
In this Sports Geek Throwback episode, Sean Callanan interviews Christine Finnegan about building fan experiences and community engagement for a startup NBL team. Show notes - https://sportsgeekhq.com/building-fan-experiences-for-a-startup-brand-christine-finnegan
Building Stadium Technology from Cubs to Titans - Andrew McIntyre, Tennessee Titans 16.09.2025 59:23
Tennessee Titans SVP Andrew McIntyre shares insights from leading technology transformations at the Chicago Cubs, Tampa Bay Lightning, and now building the future of NFL stadium innovation. Show notes - https://sportsgeekhq.com/434
Trail Blazers Sold for $4.25 Billion, WNBA Sets Viewership Records and AI Content Tools - Sports Geek Rapid Rundown 15.09.2025 2:57
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the Portland Trail Blazers' $4.25 billion sale to the Dundon Group, ESPN's record-breaking WNBA viewership numbers averaging 1.3 million viewers, and how AI-powered content creation tools are transforming media production -...
CVC Forms $14 Billion Sports Empire, NBA Investigates Clippers Cap Violation, Rugby's Financial Crisis - Sports Geek Rapid Rundown 12.09.2025 3:47
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers CVC Capital's massive $14 billion Global Sport Group launch, the NBA's investigation into the Clippers over Kawhi Leonard's $28 million deal, rugby's existential financial crisis with $137 million losses, AI reshaping advert...
Let them cook, Reshina Warren 11.09.2025 5:22
In this Sports Geek Throwback episode, Sean Callanan interviews Reshina Warren. They discussed approach on empowering digital teams to foster creativity. Show notes - https://sportsgeekhq.com/let-them-cook-reshina-warren
Building the UFC Legacy and MMA's Hispanic Future - Campbell McLaren, Combate Global 09.09.2025 57:08
Campbell McLaren, CEO of Combate Global and co-creator of the UFC, shares insights on building the modern MMA landscape, promoting Hispanic fighters, and adapting sports media in an evolving digital world. Show notes - https://sportsgeekhq.com/433
Clippers Under NBA Investigation, NFL Goes Global with YouTube, Ohio State's NIL Overhaul - Sports Geek Rapid Rundown 08.09.2025 4:36
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The LA Clippers face NBA investigation over alleged salary cap violations involving Kawhi Leonard, the NFL expands globally with YouTube streaming Brazil game exclusively, Ohio State rebuilds NIL strategy spending 20 million on players, and weathe...
NFL's AI Revolution, Super Bowl 2026 Sells Out, and Mr. Beast Takes On the NFL - Sports Geek Rapid Rundown 05.09.2025 4:18
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how AI is transforming NFL marketing, why Super Bowl 2026 ads sold out early at 7 million dollars per spot, and Mr. Beast's collaboration with YouTube for exclusive NFL streaming. Plus Roku surpasses broadcast TV and Instagram finally lau...
NFL's global fan base, Damani Leech 04.09.2025 5:17
In this Sports Geek Throwback episode, Sean Callanan interviews Damani Leech. They discuss strategies for growing the NFL's global fan base. Show notes - https://sportsgeekhq.com/nfls-global-fan-base-damani-leech
Data-Driven Country Music Strategy - Michael Farris, Country Music Association 02.09.2025 59:46
Michael Farris shares insights on ticketing strategy, fan data architecture, and cross-industry learnings from sports to music in his role at the Country Music Association. Show notes available at sportsgeekhq.com/432
McLaren and Mastercard Partner for 2026, Son Heung-min's Record MLS Move, Netflix Streams World Baseball Classic - Sports Geek Rapid Rundown 31.08.2025 4:11
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voi...
Tech Giants Reshape Sports Media, NFL Private Equity Success, and NBA Expansion Reality Check - Sports Geek Rapid Rundown 28.08.2025 4:48
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator pa...
Strategies for bold marketing campaign, Hannah Warren 28.08.2025 4:32
In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren
Leadership Across Leagues - Steve Reese 26.08.2025 1:00:28
Steve Reese shares insights from 34 years in sports technology, covering leadership lessons from the NFL, MLB, and NBA, plus his philosophy on empowering innovation at every organisational level. Show notes available at sportsgeekhq.com/431
Stephen Curry Partners with Google as Performance Advisor, Tiger Woods Leading PGA Tour Revolution and Private Equity Enters College Sports - Sports Geek Rapid Rundown 25.08.2025 5:16
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Stephen Curry's groundbreaking partnership with Google as Performance Advisor, Tiger Woods spearheading major PGA Tour changes, ESPN's streaming strategy, private equity entering college athletics through lending deals, AI's...
ESPN Launches DTC Service with Stephen A. Smith, PGA Tour Teams with Tiger Woods and Theo Epstein, NFL and Microsoft AI Partnership - Sports Geek Rapid Rundown 21.08.2025 5:09
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming ne...
Building a global fan strategy, Glen Rolls 21.08.2025 5:33
In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga's strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls
Creating Magic in the Minors - Cameron Coughlan, Salt Lake Bees 19.08.2025 1:05:59
Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at...
Meta Smart Glasses Under $1K, Sky's Record Premier League Deal and ChatGPT's $2B Mobile Success - Sports Geek Rapid Rundown 18.08.2025 4:00
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Meta's affordable Celeste smart glasses with neural wristband controls, Sky Media's landmark Premier League sponsorship deal with six major brands, and ChatGPT's explosive $2 billion mobile revenue growth. Plus cybersecurity risks for col...
Disney-NFL Game Changer, SailGP's F1-Style Rise and ESPN's Gen-Z Play - Sports Geek Rapid Rundown 15.08.2025 2:43
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's groundbreaking NFL partnership giving the league 10% ESPN equity, SailGP's meteoric rise as sailing's answer to Formula 1, and ESPN's strategic Gen-Z content push with social media star Katie Feeney - all curated by Sports Geek Re...
AI & enhanced fan experience, Costa Kladianos 14.08.2025 5:35
In this Sports Geek Throwback episode, Sean Callanan interviews Costa Kladianos from the San Francisco 49ers. They discussed the role of AI in enhancing fan experiences. Show notes - https://sportsgeekhq.com/ai-enhanced-fan-experience-costa-kladianos
The Art of Partnership Activation - Maggie Drysch, St. Louis Blues 12.08.2025 52:44
Maggie Drysch, Director of Partnership Activation and Service at the St. Louis Blues, reveals the strategies behind successful NHL partnerships. From her recent SEAT Conference insights to managing diverse sponsor needs, Maggie shares how the Blues create custom activations that deliver value for both partners and fans. Learn about collaborative sales processes, leveraging fan loyalty, and balanci...
NFL takes stake in ESPN, Netflix eyes MLB Home Run Derby, and SailGP attracts celebrity investors - Sports Geek Rapid Rundown 10.08.2025 3:07
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore major media moves as Disney and NFL strike a groundbreaking deal allowing the NFL to acquire a 10% stake in ESPN, Netflix considers bidding for MLB's Home Run Derby, and SailGP draws celebrity investors with its Formula 1-style sailing com...
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