Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games 21.10.2015

Steve Ziff  is the VP, Marketing & Digital Media at Jacksonville Jaguars  on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games. Full show notes  

Cowbells & Content with Sacramento Kings Andrew Nicholson 13.10.2015

Andrew Nicholson is the Senior Director of Digital at Sacramento Kings on this podcast he chats about the Kings 3.0 strategy and how digital is a vital component. Full show notes

Tom Halls filling courts and stands for British Tennis 21.09.2015

Tom Halls from British Tennis has two goals, getting people to play tennis and getting fans to attend events like Davis Cup.  Sean Callanan chats with Tom the head of digital for Lawn Tennis Association on how digital can deliver both objectives. Full show notes

Charlie Shin on driving MLS CRM journey 21.09.2015

Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie  is  responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) Full show notes

Developing digital maturity in sports business 13.09.2015

One of the most interesting sessions at SEAT was the one where Isabelle Perreault from Stratford Managers presented findings from the Digital Maturity Assessment of SEAT 2015 attendees. Full show notes - https://sportsgeekhq.com/podcast/digital-maturity/

Rob Squillacioti – MLS & A-League insights 06.09.2015

In the latest podcast, Sean catches up with  Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, "Don't be consumed by big data" What is football's big advantage in Australia Importance of knowing your brand What is it like to almost be struck by lightning? Full show notes - ht...

Brooke Eaton on balancing global and local marketing 06.09.2015

In the latest podcast, Sean catches up with Brooke Eaton , Director Digital Media for Barclays Center and Brooklyn Nets  on the challenges balancing global and local marketing. Full show notes - https://sportsgeekhq.com/podcast/brooke-eaton-brooklyn_nets/

Brian Costello connecting the Timbers Army 23.08.2015

In the latest podcast, Sean catches up with Brian Costello from Portland Timbers . Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers. Full show notes -https://sportsgeekhq.com/podcast/brian-costello-connecting-the-timbers-army

Natalle Brown on Lightning Rewards 19.08.2015

Sean catches up with Melbourne Storm 's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans. Full show notes - https://sportsgeekhq.com/podcast/natalle-brown-lightning-rewards/

Russell Scibetti on Developing CRM in Sports 12.08.2015

Recorded in New York City Sean catches up with KORE Software 's Russell Scibetti his home town after a successful SEAT conference. Full show notes - https://sportsgeekhq.com/podcast/russell-scibetti-kore-software/ 

#SEAT2015 recap with Greg Oakford from Golf Victoria 27.07.2015

On this special episode of the Sports Geek podcast, I wrap up #SEAT2015 with a recap of the conference by chatting with first time attendee and fellow Aussie, Greg Oakford the Marketing and Communications Manager from Golf Victoria . Full show notes - https://sportsgeekhq.com/podcast/seat2015-greg-oakford/

Cricket, Lord's and Go Pros with Ian Treseder 06.07.2015

Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium.  It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes.  I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the...

Tod Caflisch on Red Wings wi-fi rollout at the Joe 29.06.2015

Tod Caflisch is the director of IT at the Detroit Red Wings and needed to upgrade wi-fi capabilities of Joe Louis Arena with a short term solution with a new arena to be opened in 2017.  Joe Costanzo from Signal Share brings insights on both wi-fi usage and how other verticals like music and events are using Live-Fi to deliver new data. Full show notes - https://sportsgeekhq.com/podcast/tod-caflis...

Alex Kunawicz on connecting with Liverpool fans globally 22.06.2015

Alex Kunawicz is Head of Content for Liverpool FC , he oversees multiple websites and moving a free TV channel to a subscription service amongst a few of the projects he is tackling. Full show notes - https://sportsgeekhq.com/podcast/alex-kunawicz-liverpool/

Pieter Maenhout, understanding fans in Belgium Football 14.06.2015

Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. Full show notes - https://sportsgeekhq.com/podcast/pieter-maenhout-belgium-football/

Pearse Connolly, it's all about the fan experience 07.06.2015

Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway. Full show notes - https://sportsgeekhq.com/podcast/pearse-connolly-norwegian_football/

Dan Butterly on marketing the Mountain West 17.05.2015

Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne.  On this Sports Geek Podcast you will learn: How the Mountain West value data Why the Las Vegas is the destination for basketball tournaments How the Mountain West deliver content to fans without a subscriber model How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans Will the M...

#SBWeek wrap with Etihad Stadium tech upgrades 03.05.2015

On this week's podcast, Sean recaps a successful #SBWeek at Etihad Stadium and catches up with North Melbourne captain Andrew Swallow. Full show notes - https://sportsgeekhq.com/podcast/etihad-stadium-wi-fi/

Scott Kegley on 49ers digital in new Levi's Stadium 08.04.2015

On this week's podcast, Sean chats with Scott Kegley , Director of Digital and Social Media at the San Francisco 49ers . Full show notes - https://sportsgeekhq.com/podcast/scott-kegley-49ers/

#SEATLondon success, Richard Ayers and Andy Dodd on UK sports fans 23.03.2015

On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers , the CEO of digital performance accelerator, Seven League and The Football League 's Andy Dodd . Full show notes - https://sportsgeekhq.com/podcast/seatlondon-richard-ayers/

David Mackay on building sustainability in sports 15.03.2015

David Mackay is a Strategy Consultant in Sports, Media and Entertainment at  SPP . Sean chats with David about sports business trends and building sports businesses for long-term success. Full show notes - https://sportsgeekhq.com/podcast/david-mackay/

Danny Keens from Twitter Sports on #CWC15, Ads & more 08.03.2015

Sean catches up with Danny Keens , Director of Media Partnerships at Twitter , Australia. Full show notes - https://sportsgeekhq.com/podcast/danny-keens-twitter/

Matt Henry on NRL, Auckland 9s & Origin 03.03.2015

Sean catches up with Matt Henry from the NRL (National Rugby League) to discuss digital marketing, Facebook ads and influencer marketing. Full show notes - https://sportsgeekhq.com/podcast/matt-henry-nrl/

Rise of the Millennials 21.02.2015

On this week's episode, we recap the #SportsConf discussion about the  Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed  with a great panel Jayne Bussman-Wise , Kash Razzagh , Kevin DeShazo , Patrick Cassidy  and Valerie De La Rosa . Full show notes - https://sportsgeekhq.com/podcast/rise-of-the-millennials-sportsconf/

Richard Irvine and NZ Black Caps ready for #CWC15 14.02.2015

This week Sean catches up with Black Caps ' Digital Manager, Richard Irvine  about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo. Full show notes - https://sportsgeekhq.com/podcast/richard_irvine_nzblackcaps/

Listen to the Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.