Sports Geek
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Episodes
Rebranding a sports team: Melbourne United 10.02.2015 27:41
In a special but very quick interview Sean catches up with Melbourne United 's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast , listen in for Sean's take on it. Full show notes - https://sportsgeekhq.com/podcast/melbourne_united_rebrand/
Paul Greenberg championing CRM in sports 31.01.2015 52:03
Paul Greenberg is affectionately known as the Godfather of CRM, his book " CRM at the Speed of Light " serves as the textbook for most universities around the world. Sean chats with Paul about CRM trends and what sports can do with data. Full show notes - https://sportsgeekhq.com/podcast/paul-greenberg-crm/
Dan Migala on Big Bash success and Christine Stoffel on Melbourne and SEAT 26.01.2015 51:17
Dan Migala works with plenty of sports teams in his role with Property Consulting Group so why is a US sports business guy talking about cricket? Dan helped Cricket Australia develop Big Bash League as a new sports entertainment option for sports fans. Also on this week's podcast Sean chats with Christine Stoffel from SEAT who has been in Melbourne for a busy week of brainstorming and networking...
Toronto digital with John McCauley 16.01.2015 47:59
John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job. Sean caught up with John to discuss it. Full show notes - https://sportsgeekhq.com/podcast/toronto-digital-with-john-mccauley/
Sports Geek Origin Story 08.01.2015 58:32
Sean in interviewed by Dom McKenna at The Entrepreneur Club Melbourne event and you'll find out how Sports Geek got started. Full show notes - https://sportsgeekhq.com/podcast/sports-geek-origin-story/
Michael Brown on a life in sports business, now it's time for Asian Cup 22.12.2014 31:40
On this week's episode, Sean chats with Michael Brown , CEO of the Asian Cup Local Organising Committee as part of the Sports Geek CEO series. In the lead up to Christmas some people are winding down but not Michael Brown and his team at the Asian Cup with a major football tournament on 9th January 2015 his team are working through a large to-do list before it starts. Full show notes - https://spo...
Bryan Srabian on digital the San Francisco Giants way 14.12.2014 1:04:14
In a long overdue chat Sean catches up with Bryan Srabian , Digital Digital Media at the San Francisco Giants about his role at the Giants and how digital has changed over the years. Full show notes - https://sportsgeekhq.com/podcast/bryan-srabian-giants/
Fiona Green on understanding your fans using CRM 08.12.2014 1:03:22
This week on Sports Geek Podcast we chat with Fiona Green about Sports CRM and understanding the CRM process over the tools used. Full show notes - https://sportsgeekhq.com/podcast/fiona-green-sportscrm/
Adam Bader on engaging Real Madrid digital fans 28.11.2014 1:02:16
This week on Sports Geek Podcast we chat with Adam Bader about his time at Real Madrid growing the digital platforms to reach Real Madrid fans around the world. Our thoughts and prayers go out to Phillip Hughes family and our friends in the cricketing industry. Full show notes - https://sportsgeekhq.com/podcast/adam-bader-real-madrid-social-media/
2015 Trends: Paid vs Earned & Sports Geek Mailbag 24.11.2014 28:27
This week I dive into the Sports Geek Mailbag to answer YOUR questions, including: Will Twitter Instant Timeline attract new users? Will Twitter users hate "while you were away" tweets? Facebook clamps down on promotional posts what does this mean? Trends for 2015 – Paid vs Earned Media Should I write a book? Full show notes - https://sportsgeekhq.com/podcast/paid-vs-earned-media/
Finn Bradshaw on Cricket Australia digital revamp 16.11.2014 59:32
This week I catch up with Finn Bradshaw about his background in News, his time at the Herald Sun, how Australia won back the Ashes during his first year with Cricket Australia as well as the role that the new Cricket Australia website will play for the new season ahead. Full show notes - https://sportsgeekhq.com/podcast/finn-bradshaw-cricket-australia-digital/
Russell Scibetti on Sports CRM & Business of Sports 09.11.2014 53:30
This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software . Full show notes - https://sportsgeekhq.com/podcast/russell-scibetti-sports-crm/
Rob Squillacioti on A-League's hot start to season 10 02.11.2014 48:22
Season 10 of A-League has kicked off with bigger crowds, bigger TV ratings and bigger buzz, I catch up with Rob Squillacioti to discuss scheduling, fan experience and football. On ABC Grandstand Francis Leach and I discuss the NBA season and my new hero Rikk Wilde. Full show notes - https://sportsgeekhq.com/podcast/rob-squillacioti-aleague/
Ted Johnson on Timberwolves rebuild 24.10.2014 48:06
Ted Johnson is the Chief Marketing Officer of the Minnesota Timberwolves and has a background in politics that has served him well helping the Minnesota Timberwolves upgrade practice facility and their home court the Target Center. Full show notes - https://sportsgeekhq.com/podcast/ted-johnson-timberwolves/
Kevin Cote from Golden State Warriors & Jesper Nyholm on engaging Danish Olympic fans through health 17.10.2014 57:24
On this week's Sports Geek podcast I catch up with a couple of good friends on on either side of the globe. Kevin Cote from the Golden State Warriors and Jesper Nyholm from Danish Olympic Committee about video, engaging fans and digital initiatives in health. Full show notes - https://sportsgeekhq.com/podcast/kevin-cote-warriors-jesper-nyholm/
Brad Mayne on stadium technology & Super Bowl at MetLife Stadium 10.10.2014 54:22
Brad Mayne was one of the key people I met on my very first #SportsGeekTrip when he was CEO of American Airlines Center in Dallas, he is now CEO & President at MetLife Stadium in New York I catch up with him to discuss his career in sports and his recent experience hosting Super Bowl XLVIII. I also reflect on a nightmarish experience leading up to the NRL Grand Final that had a very happy ending....
Mark Cuban on sports business, technology, Dallas Mavericks & Shark Tank 03.10.2014 52:58
5 years ago I started Sports Geek and one of the guys I looked up to was Mark Cuban , I've always said he is a Sports Geek like me just with a bigger bank balance. It was great to finally catch up and chat to Mark about his new apps Cyber Dust and Xpire, the changing NBA landscape, Shark Tank and his beloved Dallas Mavericks . Full show notes - https://sportsgeekhq.com/podcast/mark-cuban/
Fan Engagement, technology & marketing with Zain Pasha & Arthur Gillion 26.09.2014 55:01
This week on Sports Geek podcast I chat with Zain Pasha from Sporting Innovations and Arthur Gillion from Melbourne Victory we discuss sports marketing, fan engagement, membership marketing and latest Apple products. Full show notes - https://sportsgeekhq.com/podcast/fan-engagement-technology-marketing-zain-pasha-sporting-kc-arthur-gillion-melbourne-victory/
Jack Elkins on business innovation at Orlando Magic 21.09.2014 47:41
Jack Elkins was a lifesaver for me at SEAT in Miami covering for me on Saturday as my voice recovered, we didn't talk much so we caught up to discuss his role as Business Innovation Manager at the Orlando Magic . One of the most tweeted about CRM sessions at SEAT was with Katie Morgan Katie Morgan and Lou Antonucci from Scribe discussing how the Texas Rangers integrate multiple data sources for t...
Peter Stringer on Celtics, digital & podcasting 09.09.2014 55:25
Good to catch up with Peter Stringer from the Boston Celtics one of the first guys I followed and connected with when I started Sports Geek. Pete and I discuss how the digital landscape has changed and his foray into the world of podcasting. On ABC Grandstand we discuss security issues around the celebrity iCloud hacking scandal. Full show notes - https://sportsgeekhq.com/podcast/peter-stringer-ce...
Kenton Olson on Seahawks, Super Bowl & 12s 01.09.2014 42:26
Last time I caught up with Kenton Olson he was in the midst of a playoff run that saw the Seahawks win the Super Bowl. We discuss that experience and what they are planning for the season ahead. On ABC Grandstand I chat with Francis Leach about the rumours that Google should be a bidder on upcoming AFL media rights. Full show notes - https://sportsgeekhq.com/podcast/kenton-olson-seahawks-super-bo...
Trifecta: Technology, Digital & Fan Engagement 25.08.2014 53:50
On today's podcast I've included one of the panel discussion's I moderated at SEAT in Miami. We looked at where the fan was headed and how will sports serve fans in the future. It was great to have several different perspectives on the panel with Leagues ( NFL and MLB ), teams ( New England Patriots ), media (ESPN) and technology (Experience, MLBAM, ESPN) all represented on the panel. Full show...
Know your fans & why IFTTT is awesome 15.08.2014 29:11
On this week's podcast we look at the challenges facing national sporting organisations, why IFTTT is awesome and ready for season 10 of A-League. Full show notes - https://sportsgeekhq.com/podcast/know-your-fan-why-ifttt-is-awesome/
SEAT Conference recap – IT, CRM & Digital 28.07.2014 21:29
What a week in Miami, a big thanks to Christine Stoffel for another great SEAT conference . Yes it I faced some hurdles including losing my voice 36 hours before co-presenting the Welcome Address keynote but with some quick thinking and some slides we powered through. I'm already looking forward to SEAT 2015 in San Francisco and interviewing and working with teams who attended in Miami. Full sh...
Dave Sjolin on sports website development and fan loyalty 15.07.2014 42:29
On this week's podcast I preview SEAT Conference in Miami with Al Crombie on ABC Grandstand and chat with fellow sports geek and coder Dave Sjolin about his experiences developing websites and loyalty systems in pro sports. Full show notes - https://sportsgeekhq.com/podcast/dave-sjolin-fan-loyalty/
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