Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Josh Biren from FamousFan: Sports Start Up Series 21.09.2016

This week's episode is the first in our Sports Start Up Series featuring  FamousFan . Sean catches up with Josh Biren, Co-Founder & Chief Hustler at FamousFan. Breaking away from our traditional episode format, we take a new approach (think "Shark Tank") where Josh will pitch what Famous Fan is and Sean will play role of the Sharks asking questions for you, the SGP listeners.

Eric Blankenship from Tampa Bay on membership sales and connecting fans around the globe 08.09.2016

Sean catches up with Eric Blankenship, Manager – Vice President of Marketing at Tampa Bay Lightning – Tampa Bay Storm – Amalie Arena on the latest podcast.  https://sportsgeekhq.com/podcast/eric-blankenship-tampa-bay/

Joe Gottfried from MLSE on integrating partners in digital 01.09.2016

Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast.  On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital & commercial Why the digital sponsorsh...

Greg Mize from Atlanta Braves on hackathons, innovation and content 25.08.2016

Sean catches up with Greg Mize, Director Digital Marketing at Atlanta Braves on the latest podcast. Greg talks with Sean about hackathons, innovation & content.  On this podcast you'll learn about: How MLB share resources to ensure road game coverage matches home games How the Atlanta Braves are using Facebook Live How Instagram Stories may help Snapchat grow audience share Why Atlanta Braves host...

Adam Martin: Makers of Sport Crossover episode 02.08.2016

Sean catches up with Adam Martin, founder of  Makers of Sport . In this special crossover episode you will hear from both Sean and Adam on both side of the interview desk. On this podcast you'll learn about: How Adam started Makers of Sport and his passion for podcasting How sports design is more than just logos Why the demand for sports design is greater than ever How Adam has grown his network i...

Podcast Movement 2016 recap #PM16 13.07.2016

As part of Sean's trip to the US, he attended Podcast Movement in Chicago. On this episode of the podcast, Sean provides listeners with insight into #PM16 and shares his thoughts on the podcast culture and where it is heading. On this podcast you'll learn about: Podcasting is still evolving The podcasting community is a welcoming community Kevin Smith, a highlight of the event There is multiple wa...

Adam Grow on incorporating data into sports strategy 11.07.2016

Sean catches up with Adam Grow, Director of Customer Success of Kore Software on the latest podcast.  Adam joins Sean as part of the SEAT Sponsorship Series and chats about CRM strategies that you need to get started. On this podcast you'll learn about: About Adam's career at the Utah Jazz and his start in the sports industry How his role at Utah introduced him to Kore Software The change in the s...

Jeremy Butler on rebuilding and reconnecting with Sale Shark fans 06.07.2016

Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast.  Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about: How Jeremy's background in journalism led him to working in sports What the Sharks did to identify their cus...

BONUS – Sean Callanan keynote – Australian University Sports National Conference 05.06.2016

I regularly speak at conferences around Australia and the world, I thought I'd share a bonus episode of a recent keynote. This keynote from from  Australian University Sports National Conference  held in May on the Gold Coast, the session was titled " Trends in sports digital – how to drive fan engagement " the focus was on student engagement with both digital platforms and with sporting events an...

Bob Hamer on how obtain sales success in sports 05.06.2016

Sean catches up with Bob Hamer, Founder of  Sports Business Solutions  on the latest podcast. Bob shares with Sean how he started working in sports and what the keys to sales success in sports are. On this podcast you'll learn about: How to break into sports business Importance of sales to get cheeks in the seats Why you should trust sales scripts How CRM and data analytics have levelled up the sa...

Bodie Friend on digital NZ Warriors style 26.05.2016

Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast.  Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about: How Bodie got his start in sports Making the transition from graphics to digital Managing a big team brand with a small team How to take...

Vancouver Whitecaps powering fan data through Tradable Bits 19.05.2016

Sean catches up with  Adam Rootman , Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler , CEO from Tradable Bits on the latest podcast.  Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns. Full show...

How Golf is stepping up its digital game 11.05.2016

On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports. Full show notes - https://sportsgeekhq.com/podcast/golf-business-forum/

Gareth Capon on the power of social video with Grabyo 09.05.2016

Sean catches up with  Gareth Capon , CEO of  Grabyo about the power of social video. Gareth is driving the expansion of Grabyo as broadcasters wake up to the opportunities around short-form live video.  Full show notes

Dennis Yu on how the Golden State Warriors are winning the digital marketing game 30.03.2016

Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels. Full show notes

Federico Smanio on fan engagement at grass roots in Italy's Lega B 07.03.2016

In this episode Sean Callanan chats with Federico Smanio , Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B . Full show notes

Micah Hart on Atlanta Hawks & NBA Digital 22.02.2016

In this episode Sean Callanan chats with former Atlanta Hawks and NBA digital executive Micah Hart . Full show notes

Blair Hughes interviews Sean Callanan on Sports Geek Podcast 15.02.2016

In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan. Full show notes - https://sportsgeekhq.com/podcast/blair-hughes-interviews-sean-callanan-on-sports-geek-podcast/

Michael Conley on sponsorship, Australia Day and the return of LeBron James 11.02.2016

In this episode Sean Callanan catches up with Michael Conley from Cleveland Cavaliers . Full show notes - https://sportsgeekhq.com/podcast/michael-conley-cleveland-cavaliers/

Peter Holtermann – Tennis, Broadcast & Digital 02.02.2016

In this episode Sean Callanan catches up with Peter Holtermann from ESPN and Holtermedia. Full show notes

Anthony Everard on Big Bash League creating young cricket fans 18.01.2016

In this episode Sean catches up with Anthony Everard , head of Big Bash League about starting out a new league, cricket and more. Full show notes

Sports Geek guide to social media for athletes 04.01.2016

In this episode Sean Callanan reviews how he train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track. Full show notes

Eric Fernandez on turning fan passion into brand passion 11.12.2015

In this episode Sean Callanan catch up with Eric Fernandez , Founder and Managing Partner of SportsDesk Media . Full show notes

TJ Ansley from Portland Trailblazers on Rip City 22.11.2015

In this episode I catch up with TJ Ansley , Director of Digital Media at Portland Trail Blazers . Full show notes

OSF 15 recap, Instagram Ads & #AskSportsGeek 17.11.2015

In this episode Sean recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far. Full show notes - https://sportsgeekhq.com/podcast/osf-15-recap-instagram-ads-asksportsgeek/

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