Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Q&A: Innovation, Grass roots sponsors & Stand up 12.03.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on innovation in sports, sponsorship at grass roots and why Sean will be back to perform at Melbourne International Comedy Festival. Transcription of each answer at - https://sportsgeekhq.com/innovation-grassroots-sponsors-stand-up Tickets to my April 1st MICF show - https://seancallanan.com/micf2020

Manny Anekal on gaming, esports & streaming 10.03.2020

Sean Callanan chats trends gaming, esports & streaming with Manny Anekal as well as why audience metrics are so important for esports sponsorships to grow. Show notes - https://sportsgeekhq.com/podcast/manny-anekal

Q&A: Partnerships, Stadiums size & fave work 07.03.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on where sports partnerships are headed, push for smaller stadiums and what kind of work Sean likes doing.  Show notes - https://sportsgeekhq.com/podcast/partnerships-stadiums-size-fave-work/

Richard Hinds on journalism, Twitter & grassroots sports 03.03.2020

Sean Callanan chats with sports journalist Richard Hinds on how the media has changed from a journo point of view, engaging with sports fans on Twitter and the draw & appeal of grassroots sport.   https://sportsgeekhq.com/podcast/ richard-hinds /

Q&A: Time Management, Social comments & Campaign KPIs 27.02.2020

n this episode of Sports Geek Q&A Sean Callanan answers questions on how he manages his time between podcasting, Sports Geek & Esports with Gravitas, should social comments be turned off & how to measure campaign success. https://sportsgeekhq.com/podcast/social-comments-campaign-kpis/

Digital To Dollars - Know Your Distribution 25.02.2020

Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Distribution pillar looking into social media & email strategy. Show notes - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-distribution/

Q&A - Esports questions from Pause Fest 20.02.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on that were posed at Pause Fest to the esports panel he moderated.  Show notes & Transcription - https://sportsgeekhq.com/podcast/ esports-pause-fest /

Richmond FC's Simon Matthews on footy media, culture & connection 18.02.2020

Sean Callanan chats with Richmond FC's Simon Matthews about his career in AFL, how media business has changed,the importance of culture in a footy club and how you connect with 100,000 fans.  Show notes - https://sportsgeekhq.com/podcast/simon-matthews-richmond_fc/

Digital To Dollars - Know Your Content 11.02.2020

Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Content pillar.  Show notes available at https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-content

Luke Bould on importance of getting kids involved in sport for long term sustainability 04.02.2020

Sean Callanan chats with long time sports business vet Luke Bould about his career spanning music, athletics, cricket & football. Lukes discusses why sports needs to focus on next generation to sustain health of the sport and of society overall.  Full show notes - https://sportsgeekhq.com/podcast/luke-bould-alacria/

Q&A #10 - Streaming, OTT & Media Rights 30.01.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on streaming, OTT and shifting trends of sports viewership. Show notes & transcription - https://sportsgeekhq.com/podcast/streaming-ott-media-rights/

Adam Hyman from Sportility on developing revenue for grassroots sports 28.01.2020

Sean Callanan chats with Adam Hyman about his startup Sportilty helping grassroots sports bring in sponsorship revenue via merchandise and how Gravitas was able to develop membership offer using Sportility.  Full show notes - https://sportsgeekhq.com/podcast/adam-hyman-sportility/

Q&A #9 - Audio books, Esports future & #sportsbiz connections 23.01.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on audio books worth listening to, who will win at esports and how to connect in sports business. Questions include: What Audio Books do you recommend? from David via email Who do you think will lose the most money in Esports in the next 5 years? (I know quite a few folks will make lots of $$, but with new 'movements' I find it a g...

Digital To Dollars - Know Your Audience 21.01.2020

Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Audience pillar.  For more info go to https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-audience/

Craig Hutchison on Radio, TV & Media trends - CEO Series 14.01.2020

Sean Callanan chats with Crocmedia CEO Craig Hutchison to discuss his sports media career, media trends and growing Crocmedia business across radio, TV & sports.  For more go to https://sportsgeekhq.com/podcast/craig-hutchison-crocmedia/

Sports Geek Replay - Neda Tabatabaie 10.01.2020

Sports Geek Replay episode with Neda Tabatabaie from San Jose Sharks - learn more at https://sportsgeekhq.com/sgr-neda-tabatabaie

Sports Geek Replay - Rob O'Gorman 09.01.2020

Sports Geek Replay episode with Tennis Australia's Rob O'Gorman - learn more at https://sportsgeekhq.com/sgr-rob-ogorman

Sports Geek Replay - Ameet Bains 08.01.2020

Ameet Bains - learn more at https://sportsgeekhq.com/sgr-ameet-bains

Sports Geek Replay - Mark Cuban 07.01.2020

Sports Geek Replay episode with Dallas Mavs owner Mark Cuban - learn more at https://sportsgeekhq.com/sgr-mark-cuban

Sports Geek Replay - Rob Mills 06.01.2020

Sports Geek Replay episode with Rob Mills from Gemba - learn more at https://sportsgeekhq.com/sqr-rob-mills

Sports Geek Replay - Kate Palmer 05.01.2020

Sports Geek Replay episode with Kate Palmer from Sport Australia - learn more at https://sportsgeekhq.com/sgr-kate-palmer

Sports Geek Replay - Josh Barney 04.01.2020

Sports Geek Replay episode with Josh Barney from Jazz Gaming - learn more at https://sportsgeekhq.com/sgr-josh-barney

Sports Geek Replay - Cassandra Heilbronn 03.01.2020

Sports Geek Replay episode with Cassandra Heilbronn - learn more at https://sportsgeekhq.com/sgr-cassandra-heilbronn

Sports Geek Replay - Mark Anderson 02.01.2020

Sports Geek Replay episode with Mark Anderson from Collingwood FC - learn more at https://sportsgeekhq.com/sgr-mark-anderson

Sports Geek Replay - Tim Hayden 01.01.2020

Sports Geek Replay episode with Tim Hayden from Stadia Ventures - learn more at https://sportsgeekhq.com/sgr-tim-hayden

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