Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Sports Geek Replay - Lawrence West 31.12.2019

Sports Geek Replay episode with Lawrence West from NBL - learn more at https://sportsgeekhq.com/sgr-lawrence-west

Sports Geek Replay - Colin Kelly 30.12.2019

Sports Geek Replay episode with Colin Kelly from LAFC - learn more at https://sportsgeekhq.com/sgr-colin-kelly

Sports Geek Replay - Marina Go 29.12.2019

Sports Geek Replay episode with Marina Go From Netball Australia - learn more at https://sportsgeekhq.com/sgr-marina-go

Sports Geek Replay - Shannan Gove 28.12.2019

Sports Geek Replay episode with Shannan Gove - learn more at https://sportsgeekhq.com/sgr-shannan-gove

Sports Geek Replay - Ben Clink 27.12.2019

Sports Geek Replay episode with Ben Clink from South Sydney Rabbitohs - learn more at https://sportsgeekhq.com/sgr-ben-clink

Sports Geek Replay - Damien De Bohun 26.12.2019

Sports Geek Replay episode with Damien De Bohun from Visit Victoria - learn more at https://sportsgeekhq.com/sgr-damien-debohun

2019 Sports Business Year In Review with Shane Harmon 24.12.2019

Sean Callanan catches up with good friend Shane Harmon to discuss the big stories and trends of 2019.   Full show notes & links - https://sportsgeekhq.com/podcast/sports-business-shane-harmon/

David Barton-Ginger on developing the All-Blacks digital presence for a global audience 17.12.2019

Sean Callanan chats with David Barton-Ginger from New Zealand Rugby about his career in sports digital that has seen All-Blacks digital presence grow with garnering global attention.  Show notes - https://sportsgeekhq.com/podcast/david-barton-ginger-all-blacks/

Q&A #8 - AI, Monetising Content & Esports Recruiting 12.12.2019

What are the top uses of AI that you have seen in sports so far? Jack Elkins via LinkedIn Are there any best cases out there of clubs who successfully monetize their content (that is: actually making a profit with content other than selling tickets/merchandising) Bas Schnater via Sports Geek Nation Slack How do you go about recruiting an esports pro? Jonny via Twitter Full show notes - https://spo...

Peter Sorckoff on fans and brands in sports 10.12.2019

Sean Callanan chats with Peter Sorckoff about his career in sports in Calgary & Atlanta and his views on sports fans and why they follow sports.  Show notes - https://sportsgeekhq.com/podcast/peter-sorckoff/

Q&A #7 - Marketing Challenge, Quick Hacks & Cold Turkey 05.12.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on marketing to multiple generations, quick hacks for engagement & what platform would be hardest to give up cold turkey.  Full transcript - https://sportsgeekhq.com/podcast/sports-marketing-balance/

Steve Reese how sleep is driving high performance on and on the court for the Phoenix Suns 03.12.2019

Sean Callanan chats with Phoenix Suns CIO Steve Reese about how sports technology landscape has changed over the past 20 years and how sleep is sleep is driving high performance on and on the court for the Phoenix Suns.  Full show notes available - https://sportsgeekhq.com/podcast/steve-reese-phoenix-suns/

Q&A #6 - Email, Graduation & sports movies 28.11.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on email & social media, advice for new graduates and fave sports movies. Questions include: Should there be more emphasis from sports on email marketing at the expense of social media given the decline in organic reach and risk associated with not owning those platforms? @ ShaneHarmon via Twitter DM What is your advice for graduat...

John Buchanan on coaching, setting team goals and high performance 26.11.2019

Sean Callanan chats with former Australian Test Cricket coach John Buchanan about the coaching career and how business can learn from high performing sports teams.  Full show notes available at https://sportsgeekhq.com/podcast/john-buchanan-cricket-coaching/

Q&A #5 - TikTok, esports & ideal interview guests 22.11.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on Tiktok, esports fans and who he'd like to interview in the future.  Full transcript available - https://sportsgeekhq.com/podcast/qanda-tiktok-esports-interview-guests/

Matt Kamienski behind the scenes at the Presidents Cup at Royal Melbourne 19.11.2019

Sean Callanan chats with PGA Tour's Matt Kamienski about the upcoming Presidents Cup at Royal Melbourne, the amazing sandbelt courses in Melbourne and looks back at 21 years at the PGA Tour. Full show notes -   https://sportsgeekhq.com/podcast/ matt-kamienski-presidents-cup /

Q&A #4 - Raptors, Content focus, Rise of Sports Tech 14.11.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on cool sponsorship with Raptors & Google, How to decide what content you should do and advice for young sports entrepreneurs. Full transcript -   https://sportsgeekhq.com/podcast/ raptors-google-content-sports-tech /

Ned Coten on basketball dreaming big - 100,000+ fans in 2 days 12.11.2019

Sean Callanan chats with Basketball Australia chair Ned Coten about the health of basketball and behind the scenes of Team USA vs Boomers game. Full show notes available at  https://sportsgeekhq.com/podcast/ned-coten-basketball-australia/

Q&A #3 - Sustainability, Globalisation & NFL Experience 07.11.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on sports sustainability, building global sports teams and why NFL Experience at Times Square failed.  Full show notes and transcript -  https://sportsgeekhq.com/podcast/qanda-sustainability-globalization-nfl

Q&A #2 - Podcasting, Emotions & Sports Tech, 49ers Season ticket deal 31.10.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on Podcast setup, Tracking Emotions, 49ers season-tickets with included food items.  Full show notes -  https://sportsgeekhq.com/podcast/qanda-podcasting-emotions-49ers-season-tickets  

Q&A #1 - Facebook Likes, Social Analytics, Esports 29.10.2019

In this episode of Sports Geek Q&A Sean Callanan answers questions on Facebook removing likes, social media analytics tools and esports learnings. Full episode show notes available -   https://sportsgeekhq.com/podcast/qanda-facebook-social-analytics-esports/

Sports & Media - a view from the board with Marina Go 22.10.2019

Sean Callanan chats with author & executive director Marina Go about her career working in media and on boards in sports now as chair at Super Netball.  Full show notes available at -   https://sportsgeekhq.com/podcast/ marina-go-super-netball /  

Understanding the importance of data with Neda Tabatabaie from San Jose Sharks 14.10.2019

Sean Callanan chats with San Jose Sharks Vice President, Business Analytics & Technology Neda Tabatabaie about her career in sports and how important data is to sports business. Full show notes available at https://sportsgeekhq.com/253

Building the Football narrative with Peter Filopoulos CEO Football Victoria 01.10.2019

Sean Callanan chats with Football Victoria CEO Peter Filopoulos about his career in sports and why Football needs to change it's narrative to grow.  For more go to https://sportsgeekhq.com/252

FC Copenhagen & Digital with Casper Heiselberg 22.09.2019

Sean Callanan chats with Casper Heiselberg about his long history in web development and sports that led him to his Head of Digital role at FC Copenhagen -  https://sportsgeekhq.com/podcast/ casper-heiselberg-fck_dk /

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