Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Alan Burrows on developing a deeper connection with Motherwell FC fans - CEO Series 01.12.2020

In this CEO Series interview, Sean Callanan chats with Motherwell FC CEO Alan Burrows about his background in digital and how Motherwell FC competes on and off the pitch in the Scottish Premiership via a fan ownership model.  Show notes - https://sportsgeekhq.com/podcast/motherwellfc-alan-burrows/

TEG Live's Tim McGregor on live events in 2020 and what they'll look like in 2021 25.11.2020

Sean Callanan chats with TEG Live's Tim McGregor on the importance of live events to the music, entertainment & sports industry, how they adapted to the challenges 2020 presented and how live events will return in 2021.  Show notes - https://sportsgeekhq.com/podcast/teg-tim-mcgregor/

Baltimore Ravens' Dave Lang on understanding how and where to connect with fans 10.11.2020

Sean Callanan chats with Baltimore Raven's Dave Lang about changes in digital since he experienced a Super Bowl win, how to tackle new platforms like Reddit & TikTok and changing fan behaviour in 2020.  More - https://sportsgeekhq.com/podcast/dave-lang-baltimore-ravens/

MLSE's Morgan Todd on how building partnerships that champions can leverage 27.10.2020

Sean Callanan chats with MLSE's Morgan Todd about here role helping Toronto Raptors and Toronto FC partners connect with fans via digital and social initiatives.  Show notes - https://sportsgeekhq.com/podcast/morgan-todd-mlse

Podcast crossover - Hear Me Out - Sports are awesome! 13.10.2020

REPOST of Hear Me Out episode where Sports Geek's Sean Callanan appears. Subscribe via https://SportsGeekHQ.com/HearMeOut RJ brings in the Sports Geek and League of Legends team owner, Sean Callanan, to convince Bley that the sports he's been bad-mouthing his entire life are actually worthwhile and might even make him a better person; and even, in some cases, a better citizen. Follow Sean Callanan...

Digital To Dollars - Know Your Pitch 29.09.2020

On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Pitch pillar.  How to drive more revenue from digital. More Info - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-pitch/

Digital To Dollars - Know Your Value 22.09.2020

On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Value pillar. How to develop your digital rate card.  Full show notes - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-value/

Brett Clarke on building a next generation content company in action sports 15.09.2020

Sean Callanan chats with Thrill One Entertainment's Brett Clarke about how the action sports industry is booming and how they have united three of action sports' biggest brands: Nitro Circus, Street League Skateboarding & Superjacket Productions. Show notes - https://sportsgeekhq.com/podcast/brett-clarke-thrill-one

Catherine Clark on Netball changing, adapting & thriving in Queensland 08.09.2020

Sean Callanan chats with Netball Queensland CEO Catherine Clark about her sports business career and the juggling act of team (Firebirds), stadium (Nissan Arena) & netball participation across Queensland.  Show notes available - https://sportsgeekhq.com/podcast/catherine-clark-netball-queensland

Brandon Curran on finding right fit for athletes and brands 01.09.2020

Sean Callanan chats with Catalyst Sports' Brandon Curran on how we sources brand deals across for social for NBA players.  Full show notes - https://sportsgeekhq.com/podcast/brandon-curran-catalyst-sports

Portland Trailblazers' Dewayne Hankins on connecting with fans and making a stand 25.08.2020

Portland Trailblazers' Dewayne Hankins on connecting with fans and making a stand.  Full show notes - https://sportsgeekhq.com/podcast/dewayne-hankins-portland-trailblazers

Paraag Marathe - Driving 49ers Enterprises into new sports & industries 18.08.2020

Sean Callanan chats with San Francisco 49ers Paraag Marathe about his career at 49ers across football operations and how 49ers Enterprises is driving expansion efforts across sports and technology investments.  Show notes - https://sportsgeekhq.com/podcast/paraag-marathe-49ers-enterprises

Richard Bayliss on sports storytelling & COVID content production 11.08.2020

Sean Callanan chats with Optus Sports' Richard Bayliss about the changing world of sports broadcasting, dealing with the content crunch during COVID and how Optus connect with football fans.  show notes - https://sportsgeekhq.com/podcast/ richard-bayliss-optus-sport /

Mike Downey on how AI can enhance fan experience in the NBA 26.05.2020

Sean Callanan chats with Microsoft's Mike Downey about the growing relationship between technology & sport and how AI will transform the way fans interact with the NBA.  More - https://sportsgeekhq.com/podcast/mike-downey-microsoft-nba/

Kim Skildum-Reid on sponsorship in a pandemic 21.05.2020

Sean Callanan chats with Power Sponsorship's Kim Skildum-Reid about sponsorship and how it has changed so much over her career and what changes are expected post COVID.  Show notes -   https://sportsgeekhq.com/podcast/ kim-skildum-reid /  

Jennie Wyllie setting a path for Netball to grow in New Zealand 12.05.2020

On this CEO Series podcast Sean Callanan chats with Netball NZ CEO Jennie Wyllie about her path to a sports CEO and how Netball NZ connects participation with elite for a whole of game strategy. Jennie discusses strategic steps Netball NZ has taken to secure it's future in an uncertain world.  For more - https://sportsgeekhq.com/podcast/jennie-wyllie-netball-new-zealand

Q&A: Empty Stadiums, Digital skills & Collectibles 10.05.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on how to cope with empty stadiums, what digital skills you need to break into sports business & what sports collectibles Sean cherishes the most.  Full Transcription - https://sportsgeekhq.com/podcast/qa-stadiums-digital-skills-collectibles

Jessica Ivers on balancing digital demands of sports and fans 05.05.2020

On this podcast Sean Callanan chats with digital producer Jessica Ivers about her career in digital across rugby league and tennis. We discuss how digital content and output has changed and how it will be different post-COVID (PC) world.  More available at https://sportsgeekhq.com/jessica-ivers-on-balancing-digital-demands-of-sports-and-fans

Chris Anstey - Cutting in on The Last Dance 28.04.2020

On this podcast Sean Callanan chats with Aussie basketballer Chris Anstey about his basketball career, lessons learned from NBA greats Steve Nash & Dirk Nowitzki and making a cameo in the Bulls Last Dance season. Show notes and links - https://sportsgeekhq.com/podcast/chris-anstey-the-last-dance/

Q&A: Esports & Gaming, Testing tools & TV in Iso 27.04.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on what sports can learn from esports & gaming and vice versa, what tools am I testing right now and what TV shows Sean is watching right now.  Full Transcription available here - https://sportsgeekhq.com/podcast/esports-gaming-testing-tools-tv-in-iso

Sports Biggest Questions 21.04.2020

On this podcast Sean Callanan looks at some of the big questions facing the sports industry and why and how he thinks it will bounce back.  Show notes available at https://sportsgeekhq.com/podcast/sports-biggest-questions/

Q&A: Engaging kids, Stadium design & Gilby fan club 17.04.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on how to engage kids during lockdown, how stadium design may change and he shares a story about the Gilby Fan Club.  Ful transcription at https://sportsgeekhq.com/podcast/engaging-kids-stadium-design-gilby-fan-club

How sports will bounce back from COVID-19 24.03.2020

On this podcast Sean Callanan outlines why sports industry will bounce back from COVID-19 and how the industry can unite to deliver for fans and sponsors when the new sports world returns.  Full transcription and show notes - https://sportsgeekhq.com/podcast/covid-19/

Q&A: Coronavirus, Fan feedback & Streaming 19.03.2020

In this episode of Sports Geek Q&A Sean Callanan answers questions on coronavirus, fan feedback and streaming.  Full transcription - https://sportsgeekhq.com/podcast/coronavirus-fan-feedback-streaming/

Lou Sticca on how Football For Fires can make a difference 16.03.2020

Sean Callanan chats Lou Sticca about his long career in football and the work behind the scenes to organise Football for Fires match on May 23.  Show notes - https://sportsgeekhq.com/podcast/lou-sticca/

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