Sports Card Strategy Show

The thing I absolutely love about building Membership Websites using WordPress is that any subject matter expert can build their own business. For example, you may be the #1 aficionado on comic books, baseball cards, fitness supplements, or things to do on Thursday nights in small rural towns. Or, you may have an amazing client services business that you want to scale into a premium consulting off...

This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip." It also encompasses my favorite thing about digital marketing.... THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase Conversion Value) . Since then, Facebook has changed the way that they allow ana...

How To Use WordPress and Gravity Forms to Show Users Different Confirmation Pages and Route Emails to Different Employees. Data Driven Daily Tip 250. We've had several clients with multiple business locations ask us how they can automate feedback for a particular store or office location directly to the manager or supervisor of that location, based on a client or customer on the front end selectin...

Data Driven Daily Tip 249. Small Business Owners are some of the hardest working people I've ever met. Which is why it confuses me why some get so mad when I tell them the best way to get to the top of Google is to blog every day . Nobody knows their business like a Small Business Owner, right? They eat, sleep and drink their business. Their business is their child, beyond a shadow of a doubt. A S...

WordPress Has Great Plug-ins To Add Schema.org Structured Data to your website. Our favorite, for many reasons, is  WP SEO Structured Data Schema Pro . The main reason we like it is because it adds Schema options to each page at the bottom, similar to Yoast SEO .  It also adds it to each post. Adding Schema is important for your website's search engine optimization (SEO), because it tell...

Data Driven Daily Tip 247 - How To Tell If A Location Has A Google My Business Listing and How To Link To It. Remember Google Places? Remember Google Local? Google Plus? Google Maps ? They're now all the same thing, thank God. If you've heard the term " Google My Business ," it's actually a really good thing for your business. Your Business' Google My Business listing gets a ton of SEO real estate...

WordPress and Search Engine Optimization Help Is your WordPress Website getting totally spammed with comments? Are your blog posts seeing any kind of legit comments from real readers? If your answer to the first question is yes, and your answer to the second question is no, then you can and should definitely turn off comments in WordPress. Here's how. 1. Go to your WP Admin 2. Go to Settings >...

Top Forms WordPress Plug-Ins One of our favorite WordPress Plug-ins is Gravity Forms . It not only allows simple form building, but it has great styling capabilities, and the ability to extend into many integrations with CRMs and Email Marketing Platforms. It is great for not only lead generation, but also submission routing based on conditional logic, and allows for multiple if / than scenarios....

Have you ever searched for a website, hopefully not your website, and seen a "THIS SITE MAY BE HACKED" message on the Google Search Results page? If it's your site, it can be devastating, but it's actually pretty easy to fix. This podcast tells you how. Here's what you'll need: 1. FTP Access to your website. 2. A Google Search Console Account . 3. A web developer that can clean up malicious files...

ECommerce Marketers and Small Business Owners, this one is for you.   Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Ob...

One of the many things we love about WordPress is the extension of free functionality via useful plug-ins, for example, the Smart App Banner. Oh you! I said Smart App, not Smart Ass . :) What is a smart app banner? You know those things you see at the top of some website when you're "surfing the web" on your mobile phone? Come on! Yes do you! These things... It's a website's way of saying, "look d...

Hola mis amigos de negocios! Translation: Hello, my business friends. It's true I've talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising . However, it's important for your business to have a consistent LinkedIn presence, and even to take a look at advertising on LinkedIn , especially since the B2B targeting is so...

Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool. When most people think of "Return On Investment" related to their new website redesign project, they think of "how much net new web traffic is this site going to give me." That's fine, but the reality is that's probably only 10% of the value you could actually be getting out of your website...

I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns for Small Business under the new Google Ads Branding. So I did what any good digital marketer does, research, followed by practice. And...

Raise your hand if you know what a heatmap of your website is! It's okay if you have no clue, that's why I'm here, friends. :) A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time. This video shows you how to implement a heatmap on your website, and talks a bit about how to read the data. After all, getting th...

The world of Google Webmaster Tools has changed. It used to be super easy to find "Fetch As Google" or "Robots. TXT" tester in the old platform, but now that Google has changed their SEO Tool to Google Search Console, it is harder to find these tools. This video not only shows SEO Analytics and Web Developers how to find the tools you were used to seeing in the old platform, but it shows Small Bus...

I’ve written at length about how tools like  WordPress  and  GoDaddy Managed WordPress  can help save time, money and help companies gain efficiencies. Especially  WordPress Design and Development companies .

I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020 , which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there is data to prove it . 22% of Americans have smart assistants in their home, up from less than 1% a ye...

Data Driven Daily Tip 234 - What if I told you you could, for around $1-$2 per person, get qualified real people to "follow your business." If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I'll get thousands of new people that are interested in your products and services to follow your blog or subscribe to your e-newsletter for $1-$2 or sometimes less, so that you ca...

Data Driven Daily Tip 233 - It's actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business Manager. It allows bra...

This is one of the more utilitarian Data Driven Daily Tips, but it's a super important one. Many Small Business Owners and marketing directors don't ever log into Google Analytics, so they don't even really know how to manage the users on their account.

B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and qualified to become a true lead or eventual customer. Step 1 is to visit - https://www.linkedin.com/ad-bet...

Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don't know how to implement them. You know, what they DO, you just don't know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a particular product or service, then leaves, comes back, leaves, comes back, sees an ad for you, comes back, leaves,...

Data Driven Daily Tip 229 - Marketers and Small Business owners, you can put your ads EXACTLY where you want them. Want your ads to show in front of the most popular YouTube videos ? Want them to show before "The Ellen Show" or "Dude Perfect" on YouTube, or even those weird ones with people opening up toys (I know, they're called unboxing). Know that your audience views particular websites like th...

It's super easy to send an email marketing campaign. But it's not super easy to be really strategic and maximize the value you get out of sending said email. The perfect example is a mistake I see marketers make all the time, and talk about them potentially making a lot more. Don't skip over the opportunity that Mailchimp gives you to A/B Test the Subject Line of every single campaign you ever sen...