Sports Card Strategy Show

Do you have a Shopify Store? If so, I've got some good news that you might not know about. It's super easy, AND FREE, to drive a few extra conversions this month. The data shows that when you re-market to people who have abandoned their shopping cart, but haven't purchased, they're 65% or more likely to convert, especially with a personalized email of some sort. Most eCommerce Web Developers and M...

Data Driven Daily Tip 226. So I know that if you're a marketer or small business owner running any kind of Facebook Ads , using the Facebook Pixel , you're confused AF by this email you just received sometime around October 5, 2018. The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to use First-Party Cookies instead of Third-Party Cookie...

Data Driven Daily Tip 225 - Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics . What The Ef Google? Why do you keep changing things on us? Google's newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with the old Google Analytics SDK , and in with the new "Firebase" Product and Firebas...

Data Driven Daily Tip 224. Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics , but sometimes there's some additional coding required on your website so that the data flows properly. Luckily, for WordPress...

Data Driven Daily Tip 223: Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don't already have one. Step 2 is to log in and connect it to your Gmail or GSuite account. This can easily get hundreds of contacts that you already hav...

I've started to write quite a bit about all the different things I really like about the new Google Ads platform . One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines instead of 60. 2. A second description line, meaning now you have 180 characters in your descriptions instead of 9...

I'm a huge fan of the new Google Ads . It's the replacement to the old Google Adwords . This podcast takes an in-depth look at what's like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature), and the ability to set sitelink extensions from the start of a campaign (this improves quality...

Don't worry, you're not alone. You're clearly smart. You're a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT - but you don't exactly know what Google Webmaster Tools is. It's fine. That's why we're here. You wonder - is it the same as Google Analytics? Is it the same...

It's not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we're constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right away. Now, to many of you already familiar with the impact of Page Speed Load Time on SEO Rankings (which goe...

Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and error), I have data driven proof that says two things are working extremely well in achie...

If Facebook Ads aren't working for your Service Based business, then you're doing it wrong. Period. We've been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it's working. There's a specific type of ad in Facebook that's actually called a Lead Generation Ad. This is working better than running a t...

Let's say you're planning a family vacation. You've obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your sink, or even simply watched Football highlights or EllenTube? Stay with me. If not, let...

The new Google Ads platform is pretty sweet. I'm big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and make real data driven decisions, all conversion tracking has to be set up properly. One of the things we want to be able to do is...

How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214. Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We've had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I...

You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element - linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it's become even more critical that this step get done for any business running Google Ads. When you link the two platforms, you can optimize Google Ads campaig...

This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers can get from performing this action.

How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211 - It's super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targetin...

Data Driven Daily Tip #210 - We're redesigning our logo. We can't decide which logo to pick between the final two options. This is obviously a very important decision for our company and we've gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of simply using our opinions, since we believe in Data Over...

This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that allow non-web developers and content managers and digital marketers to set up website experim...

Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you're a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing best, but also, which Times of Day are working best, which Days of Week are wor...

B2B Marketing Series: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager? Data Driven Daily Tip 207 B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But...

Data Driven Daily Tip #206 - There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you're paying one quarter of the price for link clicks on that day than other days. Or finding out that you're paying half the cost for Males age 35-44 to like your page vs. Females age 35-44 to like your page. It's super silly not to ALWAYS...

Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say "niche" is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I've been posting videos on YouTube for a little o...

(Data Driven Daily Tip #204) Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon's FREE Instagram Feed plug-in, is what we've started to use on all of our client websites that want to have an Instagram Feed. It's easy for Digital Marketers and WordPress Content Managers to do on their own. You don't need a web developer. This podcast explains how.

Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203). Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let's be honest, that's how most of you feel about creating a...