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Hi WordPress Content Managers! If you're a small business owner or member of a small marketing team that manages content on a WordPress website, than you're who I'm referring to when I say "WordPress Content Managers." Do you know about permalink settings in WordPress? These are the settings that make your URL or "slug" on all of your Posts. These settings are crucial yet often overlooked By defau...

I've blogged so much about Alexa For Business, Alexa Skills and Alexa Flash Briefing Skills lately - including How to Build Your Own Alexa Flash Briefing , that I sometimes forget the simple, simple basics, like helping Small Business Owners and Small Marketing Teams actually set up their Alexa Enabled Amazon Devices in the first place. I want you to be able to use Alexa and the Echo Dot device in...

What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monda...

In this special podcast, I talk about a couple key features that any size business should be aware of from an Instagram Content Marketing standpoint. The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monday at 9:15 a.m. ET) Facebook Live Q and A. One business owner asks if his mindset should be different when running Facebook Ads vs. Instagram Ads. Another...

So let's say your business is running Google Ads (formerly known as Google Adwords ) as a layer to your digital marketing strategy. But let's say you have a product that is a little more niche than most. Let's say it's a special lighting product for campers. Bear with me, this applies to any business, really. You want to show for as many searches as possible, but you want to only really show for r...

Welcome to Season 3 of Data Driven Tips! We kickoff with overall episode 150, where I share three solid audio clips from either Facebook Live / Instagram Live Question and Answer Sessions with my audience, or Live Access Sessions for Members of the Data Driven Academy. Question 1: What's the difference between Facebook Ads and Facebook Boosted Posts? Question 2: How to NOT be salesy in your Facebo...

Big news for all businesses and personal brands out there hoping to get the elusive blue checkmark on their Instagram profile.  The blue check mark signifies "verification" which comes with it a respect level that until recently, only Instagram has been able to dole out to specific profiles.  Now, however, any Instagram account, regardless of how many followers, can request verification....

"Hey Alexa , help my business" isn't necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it's still probably not a phrase many expect to hear into the future, but I do.  The same way I've stuck with my Amazon Echo device that my mother-in-law bought me for my 34th birthday back in 2015, I've decided to stick with the idea or concept that bus...

Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV?  The proof is in the data, Instagram has just launched a new "share preview to feed" feature when uploading IGTV videos longer than one minute.  This video not only shows you the feature, explaining what it does, and how to use it, but also talks about the data proving that thes...

Data Driven Daily Tip 268 - Google AdSense is the other side of Google Ads.  It's for publishers that post blogs or news often, and are working to build up traffic and monetize their site.  Google AdSense allows publishers (websites) to run ads, and get paid when users click their ads. AdSense has so many different placements, sizes, and features.  This video is Part 2 of how to run...

WTF Google? You're changing Google Groups? What's with these emails you keep sending to Small Business Owners about changes to GSuite?  Our clients have asked several times for clarification on what these messages mean and what they need to do. So I'm breaking it down in this video.  What do these changes to Google Groups mean to business owners?

Have you ever been working in a Google Doc, Google Sheet, or Google Slide, maybe collaborating with another co-worker, and changes were made to your document that you didn't want to have happen?  The document autosaved and you can't go back! Oh No!  This video shows you the revisions feature in all GSuite / Google Drive Documents.  You can go back and see all of your previous docume...

I know what you're thinking Small Business Owners and Marketers, you don't think you have time to post on YouTube, and you're not even sure why you should or what you should post about.  The proof is in the data.  If you can film yourself or your teammates going through your day, attending events, or even doing daily tips and how-to videos related to your industry, you will see the retur...

Google updated its API requirements for Google Maps embeds on Websites, but many websites still have broken Google Maps / Location Finders. That’s the bad news. The good news is that there could be a simple fix. To use the Maps JavaScript API, you must get an API key which you can then add to your mobile app, website, or web server. The API key is used to track API requests associated with your pr...

This is a great follow-up Data Driven Daily Tip, from a fellow agency owner in Croatia, who saw this video ... Her question is: My question is, how should we manage our clients on Facebook. Should we create one Business Manager for our Agency and them create Ad Accounts to our clients and give them Admin access so they could add payment method? Or should we create a new business manager for each c...

Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data.  The best, easiest, simplest and most effective way to not only grow your podcast following but also save yourself time and increase productivity is to shorten your episodes down to five minutes or less, and...

When most marketers and small business owners think of posting on  LinkedIn , they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you. Then, when making posts, you’re able to gain a lot of visibility in the feed. However, posting on LinkedIn Business Profiles is...

As a digital strategist and marketer, I'm not ever an advocate for one particular platform. I'm simply an advocate for what works. Hence, data over opinions. Additionally, nothing I recommend have I not also done myself. Case in point, posting on Google My Business. After posting on Google My Business for 10 days in a row, it's clear that the proof is in the data. Simply posting daily skyrockets y...

If you follow my blog at all, you know that I typically talk about ways to generate web traffic via ranking high on Google, best SEO practices , and even social media content creation and advertising. I even get into tracking data via Google Analytics , Google Tag Manager , and digging into Google Search Console and Google My Business .  But there's one Google Product I haven't really blogged...

The data says that Instagram Stories are where your consumers and clients attention are. Regardless of your target persona, audiences are flooding to Instagram, and if you're not posting to your Story, you're barely visible on the platform. The metrics I've tested to gain this knowledge are: Story Views vs. Profile Views vs. Follower Count. If your business has enough followers (usually 10,000 or...

I've been using Facebook Ads SUPER ACTIVELY since 2016. I mean, I've run every single kind of Facebook Ad known to man or woman, and I continue to be a practitioner of the Facebook Business Manager , Facebook Ads and Facebook Events Tracking Platform .  It really is and / or should be integrated into everything every business does digitally, and I know that makes some old school IT and HR/Ops...

Google Domains Tip: How To Forward A Domain Name And Why You'd Want To: Data Driven Daily Tip 256 As you can imagine, having built and launched websites for more than 12 years, I've come across all kinds of domain name registrars and web hosting companies . One of the newest ones that I've come across, and seems to be more and more popular, is Google Domains . My understanding is that it's a new(e...

How to use Google Analytics INSTEAD OF Google Optimize, to run A/B Tests or Experiments on your website. Now, WHY would you want to use Google Analytics , instead of Google Optimize ? I've blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true "experiments" like decidi...

I've been building a lot of Membership websites for clients over the last couple of years, mainly using WordPress and exploring the best membership plug-in options, which I've documented here ...  My number one choice is MemberPress. As such, I wanted to show you real quick how to set things up to have your Members hit the page you want them to hit upon logging in. In other words, this is how...

I've blogged a lot about the Facebook Tracking Pixel, and posted dozens of videos about Facebook Ads, and now I'm starting to get follow up questions from the Data Driven Daily Tip community. I love it. This is another Data Driven Daily "Follow-Up Tip" courtesy of @Tarek Sidani . His question is here , based on this DDD Tip . And after doing a bit of research, I like to start with something super...