Sports Card Strategy Show

Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here's how I get my Google Analytics , and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports.

I asked Amazon Alexa Skills Marketing Employee #1 Dave Isbitski about Alexa Blueprints. What are they? Essentially they're a way to use a free, visual dashboard to create your own Alexa Skill. This is something all businesses should be aware of. What is an Alexa Blueprint ? Dave says “one of the things I’m most excited about that has been happening in the last 18 months or so are Alexa Blueprints....

You may have previously read some of my blogs about GoDaddy Webhosting . They have an amazing managed migration tool, as well as the ability to spin up development / staging servers, however, the Proof is in the Data, WPEngine has better Uptime and Speed than GoDaddy Managed WordPress. Both solutions are " Managed WordPress " which means you don't need to be a Web Developer or WordPress Developer...

Attention Marketers and Small Business Owners: the data is overwhelming that you should not bombard users with pop-ups that prompt them for their email addresses upon immediately accessing your website. To many it feels intrusive. They've visited you, and you're already asking them for something. Gross. BUT, there is a web design / digital marketing tactic that the data says works EXTREMELY well,...

The physical act of launching a website is kind of like changing the oil in one's car. It's SUPER EASY if you've done it multiple times, or do it every day, like a Quick Lube place or something. But it can be really intimidating, nerve wracking and even scary if you've never done it before. And just like the possibility that you put the wrong kind of oil in your car, there's always the possibility...

In this episode of the Data Driven Daily Tip, I get super passionate about Marketers and Small Business Owners getting into their Google Analytics accounts and understanding what’s happening with their web data to make data driven decisions. While I’ve put out plenty of content in the last few years about what business owners and marketers should look at in Google Analytics ( in just 30 minutes a...

What Is Alexa For Business? “While Alexa was started as a Consumer Product, it has evolved into a couple different areas. Business Skills, like the one Data Driven Design has built to allow clients to ask Alexa how their web traffic is doing… Skills that are only available to employees of a particular business. This is what Alexa For Business is.” Alexa For Business gives the IT department of comp...

Can An Alexa Skill BE A BUSINESS, or Should It Be An Extension of a Pre-existing Business? From my interview with Amazon Alexa's Chief Evangelist Dave Isbitski It can be either for sure. Interesting Scenarios: 1. Account Linking – businesses can use their existing APIs and accounting systems, etc. to link up with a voice-based Alexa Skill. That’s how something like ordering a Pizza online works. T...

As always, the proof is in the data. Your business will need an Alexa Skill sooner than you think, which is why Data Driven Design is bringing the first ever Voice Conference to Nashville. LEARN HOW TO IMPLEMENT ALEXA SKILLS, GOOGLE HOME ACTIONS AND PODCASTING TO MAKE YOUR BUSINESS MORE EFFICIENT AND EFFECTIVE. 43% – the lift businesses see nine months after launching an Alexa-enabled product 53%...

Have you ever scheduled a post in WordPress that didn’t go live? Maybe you were on vacation and scheduled a blog post, and then when you checked, there was a “Missed Schedule” message next to it? It’s happened to me frequently, but not consistently. Basically, it has happened randomly. And thanks to http://dominiquej.com/wordpress-misse… , I finally know why. One of our clients experienced this pr...

Alexa Skills are starting to make more and more sense for any kind of business to have. Data Driven Design is getting asked to brainstorm how many of our clients can partake in building a voice-based extension of their product or service to be available on Alexa, Google Home, and other "smart speakers." A great question recently came in from a subscriber, who is a Wedding Singer. He wants to know...

During one of our weekly Data Driven Q and A sessions with partners and clients, Gaye Lynn Wilson, VP of National Pro Fastpitch , asked a great question - how should our business leverage TikTok to promote an upcoming event?  In this case the event she was referencing is the 2019 NPF Draft, scheduled for April 15 in Nashville, TN. First of all, to set the stage for my answer, I talk about Tik...

For almost three years I've been making Data Driven Daily Tips, useful pieces of information for Small Business Owners and Small Marketing Teams to learn Web Design and Development, Digital Marketing, Google Ads, Facebook Ads, Blogging, Content Creation, Instagram Growth Strategies and more. There are almost 300 "DDD Tips" now, and they've taken many forms. Originally shot on Instagram Stories and...

This is a great Web Design and Development tip for anyone with a WordPress website who wants to add fonts to their theme. Downloading a Google Font and adding it to your WordPress theme is super easy with a plug-in called Use Any Font. This video shows you exactly how to ensure your branding is on point by not limiting to your WordPress fonts to the ones already in your theme. Add more fonts to yo...

A while back, I posted a Data Driven Daily Tip on How To Hyperlink Directly To A Timestamp On A YouTube Video . It garnered solid feedback as one of my more "practical" and "useful" tips for anyone, regardless of role, probably because it crosses over outside of business, and into the mainstream of "anyone who ever wants to share a particular part of a YouTube video." But one of the pieces of feed...

Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings. In fact, businesses that post consistently on Google My Business get a HUGE SEO BOOST - the proof is in the data....

Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one "umbrella" or "Master Client Center Account." In fact, it was so hard to do so, that Google seemingly dumped anyone with a Gmail or Google For Business (now GSuite) account directly into a regular Google Adword...

Small Business Owners need to understand the importance of local business listings . In the entire history of the internet, any business has been listed on thousands of directories, whether they want to or not. The reality is that much of that information is inaccurate. From phone numbers to addresses to hours of operation and web URLs. Not only is this a detriment to the business owner, but this...

If your business wants to create a blog or news feed that users can subscribe to via email, this is the best way to do it. You'll need the following: 1. A WordPress Website 2. A Ton of Content (blogs/news articles) 3. A Mailchimp account Many WordPress RSS plug-ins aren't supported anymore, but all WordPress sites have an automatic built in RSS feed at domainname.com/feed Mailchimp has a special R...

Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics.  I've run just about every different type of Facebook Ad that exists, five times over in the last three years. Well, just when I start believing that, Facebook adds something new. Here is how to create a F...

Why do star reviews show up in Google Search Engine Rankings ? Not the ones on the right hand side of the page for Google My Business Profiles, but rather the ones in the main results. You may have noticed more often than not, star reviews show for Facebook Business Pages or for Yelp Pages, but not as often for the actual web URL of the business (primary domain / website). Why is this? And how can...

I get asked to look at a lot of different kinds of blogs, especially blogs that use WordPress . Having built and managed content on close to 500 WordPress sites over the last 12 years, I've seen close to "it all" when it comes to WordPress Content Management . But one thing I seem to keep seeing lately is a lack of professionally displaying the author's name on posts. Specifically, I tend to see t...

I never know what clients are going to ask me about Search Engine Optimization, but inevitably, a couple times a year, someone asks me “what are those nicely tabbed six links to subpages under the homepage on Google Search Results?” The answer “Organic Sitelinks.” The inevitable follow up question: “can we control them?” The answer “No, with one exception.” The video explains, but here’s more from...

The forgotten social media business platform, far and away, is Pinterest.  We've seen some amazing data ourselves from clients' Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies.  But there is even more data out there that not only supports that, but leads us to believe that Pinterest should become a MAJOR part...

I get it, it's an "extra thing to do," or it's "in the way" or you feel like you have to "look good on camera" or you don't know what to say or you feel silly or don't know how to hold the phone, or whatever, but the proof is in the data - your business needs to get over the fears, hurdles obstacles and excuses and GO LIVE ON FACEBOOK!.  I also blog and talk about posting on Facebook 3-5 time...