Agency 29
Spilled Salt
Spilled Salt is an interview series in which Maureen Ballatori, Founder and CEO of 29 Design Studio, will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business.
Author
Agency 29
Category
Podcast website
Latest episode
May 13, 2026
Where to listen?
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Episodes
SS8 Ep 10: Francesca Galarus and How Mural City Cellars Built a Thriving Urban Winery by Prioritizing Community Over Convention 13.05.2026 53:05
Mural City Cellars co-owner Francesca Galarus joins the Spilled Salt podcast to share how she built a thriving urban winery in Philadelphia by prioritizing community, inclusion, and bold business strategy.
SS8 Ep 9: Launching a First-of-Its-Kind Functional Dairy Product with Bec Pfeffer 06.05.2026 43:35
Maola Local Dairies Senior Brand Manager Bec Pfeffer joins the Spilled Salt podcast to discuss the launch of Maola More, a lactose-free ultra-filtered milk with protein and prebiotic fiber, and what it takes to bring a first-of-its-kind functional dairy product to market.
SS8 Ep 8: From Farm to Can: How Oakridge Dairy Is Reinventing Fresh Milk With Moozy 29.04.2026 51:58
Seth Bahler of Oakridge Dairy joins host Maureen Ballatori on the Spilled Salt podcast to share how he turned a struggling 130-year-old family dairy into a fresh milk innovation brand.
SS8 Ep 7: Andrew Jason on Ag Tech’s Reset: Funding Pressure and the Future of Innovation 22.04.2026 48:41
Andrew Jason of Grand Farm joins this episode of Spilled Salt, exploring ag tech innovation, startup funding challenges, ecosystem building, and opportunities in global agtech partnerships.
SS8 Ep 6: Inside CPG Growth: Fred Hart on Packaging Design and Brand Strategy 15.04.2026 41:45
In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innovation in the CPG industry.
SS8 Ep 5: Julie Camardo on Five Generations of Culture, Margins, and Servant Leadership 08.04.2026 49:32
Julie Camardo, CEO of Zweigle's Inc., shares how she navigated succession, razor-thin meat industry margins, and company culture to lead a 140-year-old food brand into its next generation.
SS8 Ep 4: How Paul Mabry and Pour Now are Closing the Gap Between Alcohol Beverage Marketing and Sales 01.04.2026 50:57
In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.
SS8 Ep 3: Limited Releases and Cult Brand Loyalty: Steve Turner’s Playbook for Food Brand Growth 25.03.2026 46:53
In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and grow.
SS8 Ep 2: Bob Bailey and How AI Is Reshaping Strategy for Modern Businesses 18.03.2026 52:44
In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.
SS8 Ep 1: How Seen Nutrition is Scaling a Real Food Calcium Brand with Evidence-Based Innovation in Women’s Health 11.03.2026 44:28
Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone health and functional food market. Learn more about Agency 29 at www.agency29.com . Learn more about Seen Nutrition at www.seennutrition.com .
SS7 Ep10: Finger Lakes Wine and Agritourism: Insights from the 2025 Community Development Society Conference 27.08.2025 1:23:52
In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.
SS7 Ep 9: Inside AgTech Alchemy: A New Way to Gather, Share, and Grow in Agricultural Innovation 20.08.2025 52:04
In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.
SS7 Ep 8: Inside New York’s Largest Regenerative Farm with Mike Kreher 13.08.2025 39:57
Mike Kreher of Kreher Family Farms, New York’s largest regenerative farm, discusses redefining soil health and sustainability through outcome-based practices and advanced agtech tools on the Spilled Salt podcast.
SS7 Ep 7: Julia Taylor on Rebalancing Land Management with Goats 06.08.2025 40:16
In this episode of Spilled Salt, Maureen is joined by Julia Taylor of Rosemary and Pine, a goatscaping business focused on regenerative land management. From career burnout to building a purpose-driven farm, Julia’s story highlights ag entrepreneurship, ecological innovation, and the power of community.
SS7 Ep 6: Jennifer Newman Shares Lessons Learned from Beer, Data, and a Well-Timed Exit 30.07.2025 43:20
Founder and former brewer Jennifer Newman joins host Maureen Ballatori to share hard-won lessons on scaling startups, navigating market shifts, and why data-driven decisions matter in both tech and the beverage industry.
SS7 Ep 5: Scott Meyer and How Artificial Intelligence Is Transforming Work in Food, Bev, and Ag 23.07.2025 47:38
Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.
SS7 Ep 4: How Matias Figliozzi, UNIBAIO and Micro Particles are Transforming AgriTech 16.07.2025 53:49
Matias Figliozzi joins Maureen Ballatori on the Spilled Salt podcast to share how he turned his passion for economic development into an award-winning agri-tech startup, using UNIBAIO’s biotechnology to make agrochemicals more sustainable and efficient.
SS7 Ep 3: Cybersecurity on the Farm and How Kristin Demoranville Is Protecting Our Food, Animals, and Future 09.07.2025 54:11
Cybersecurity expert Kristin Demoranville joins Maureen Ballatori on the Spilled Salt podcast, sharing her mission to simplify cybersecurity and prepare farm and agricultural organizations to respond quickly.
SS7 Ep 2: Lessons From the Lab: John Eaton on R&D, Manufacturing, and Scaling in the Beverage Industry 02.07.2025 47:51
In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.
SS7 Ep 1: Soil Health, Technology, and the Farmer’s Bottom Line at Cultivate 2025 25.06.2025 1:32:12
Welcome back to season 7 of the Spilled Salt podcast! In this episode, host Maureen Ballatori is joined by a panel of experts at Cultivate 2025 to discuss soil health challenges, including profitability, soil testing metrics, carbon credits, and ag tech adoption.
SS6 Ep 9: From the Field to the Lab and Back Again: How Murli Manohar is Shaping the Future of Agriculture 29.04.2025 48:58
In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation.
SS6 Ep 8: Crushing Grapes on Two Continents: Colleen Hardy on the Realities of Modern Winemaking 22.04.2025 54:30
In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.
SS6 Ep 7: Adapt or Die: Cassidy Johnston on the Modernization of Beef Cattle Operations 15.04.2025 55:45
On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.
SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman 08.04.2025 55:03
Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.
SS6 Ep 5: Traditional Method Sparkling Wine Finds New Life in the Finger Lakes with Little Clover Wine Company 01.04.2025 37:42
In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.
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