Agency 29

Spilled Salt

Business EN ↓ 68 episodes

Spilled Salt is an interview series in which Maureen Ballatori, Founder and CEO of 29 Design Studio, will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business.

Author

Agency 29

Category

Business

Podcast website

spilledsalt.podbean.com

Latest episode

May 13, 2026

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Episodes

SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour 25.03.2025

In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies. 

SS6 Ep 3: Damian Mason on Farm Fields and Funny Business 18.03.2025

In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.

SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer 11.03.2025

In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.

SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe 04.03.2025

In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.

SS5 Ep 8: From One Jar to Many: How Pauly Guglielmo Went from Hustle to Flow with Craft Cannery 20.11.2024

Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.

SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown 13.11.2024

Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.

SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits 06.11.2024

On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.

SS5 Ep 5: How Dylan Vaca and the DeLong Company’s Grown Climate Smart Initiative are Leading the Way in Sustainable Agriculture 30.10.2024

On this episode of Spilled Salt, Dylan Vaca and Maureen Ballatori discuss the DeLong Company's Grown Climate Smart initiative that helps farmers adopt sustainable practices through financial incentives and brand partnerships.

SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience 23.10.2024

On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown 16.10.2024

On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.

SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage 09.10.2024

When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.

SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement 02.10.2024

Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.

SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze 20.08.2024

Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.

SS4 Ep 8: Creating a Win-Win Situation for Autonomous Tractors with Ben Alfi of Bluewhite 24.07.2024

In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

SS4 Ep 7: Advocating for Biointensive Viticulture with Paul Brock of Silver Thread Winery 17.07.2024

Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.

SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales 10.07.2024

Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.

SS4 Ep 5: Future-Proofing Farms with Warren Lee and Lachlan Campbell of ProAgni 03.07.2024

In this episode of the Spilled Salt podcast, Warren Lee and Lachlan Campbell capture the essence of ProAgni's journey, their focus on sustainable farming practices, and the innovative solutions they bring to the agriculture industry.

SS4 Ep 4: Launching and Scaling in a Competitive Industry with Bluebird Hardwater's Will Blum 26.06.2024

In this episode of Spilled Salt, Will Blum, the founder of Bluebird Hardwater, shares his journey launching a new brand and scaling their product offerings in the highly regulated alcohol sector.   For a full transcript of this episode, visit https://agency29.com/blog/launching-and-scaling-in-a-competitive-industry-with-bluebird-hardwaters-will-blum.

SS4 Ep 3: Driving Data-Informed Agriculture and Precision Pollination with BeeHero’s Omer Davidi 19.06.2024

Meet Omer Davidi, CEO of BeeHero, on this episode of Spilled Salt. He’s  revolutionizing precision pollination and empowering farmers with data-driven solutions, reshaping the future of agriculture.   Read the full transcript at https://agency29.com/blog/driving-data-informed-agriculture-and-precision-pollination-with-beeheros-omer-davidi/ .

SS4 Ep 2: A Passion for Journalism and Emerging Brands: NOSH's Monica Watrous 12.06.2024

Listen in to Spilled Salt as Host Maureen Ballatori and guest Monica Watrous explore media coverage, entrepreneurship, and transparency - and building it all under the public eye - in the dynamic CPG industry.   Read the full transcript at https://agency29.com/blog/a-passion-for-journalism-and-emerging-brands-noshs-monica-watrous/ .

SS4 Ep 1: Breaking Down Barriers One Bottle at a Time: Wine Stories with Maiah Johnson Dunn 05.06.2024

Follow along on this episode of Spilled Salt as Maiah Johnson Dunn shares her journey from marketing maven to Finger Lakes-based wine enthusiast. A big part of Maiah’s work is breaking down barriers to inclusivity and demystifying wine. She dreams of someday opening her own winery.   For a full episode transcript, visit https://agency29.com/blog/breaking-down-barriers-one-bottle-at-a-time-wine-sto...

SS3 Ep 8: Empowering New Food and Beverage Entrepreneurs with Rhonda Destino 27.03.2024

From community advocacy to food entrepreneurship, Rhonda Destino is shaping the small business landscape in Rochester, NY. Don’t miss this episode of Spilled Salt as Rhonda and host Maureen Ballatori discuss navigating local government, fostering collaboration, and overcoming funding challenges for food ventures.

SS3 Ep 7: The Art of Venture Capital with Adie Akuffo-Afful 20.03.2024

Adie Akuffo-Afful joins Maureen Ballatori on the Spilled Salt podcast to discuss entrepreneurial ventures, including WeFunder, a business concept linking local businesses, and a fractional art investment platform. Listen in for his insights on innovative projects, stakeholder satisfaction, funding opportunities and business growth strategies.

SS3 Ep 6: Building a Brand with Kaari Stannard of Yes! Apples 13.03.2024

Meet Kaari Stannard, CEO and Founder of  Yes! Apples as she shares her thrills and spills from growing apples to brand creation. Kaari shares insights into family businesses, challenges, and innovative strategies shaping the future of fresh produce.

SS3 Ep 5: Science and the Vine: Matt Schrader’s Making Friends with Wine 06.03.2024

Join Maureen Ballatori and Matt Schrader in conversation on Spilled Salt as they discuss Matt’s unconventional journey from microbiology to winemaking. Matt shares how he’s strategic in the winemaking process, the importance of consistency in flavor profiles, and how he’s helping new consumers make friends with wine.

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