NICH Media
+SpeedStudio
Hosted by Nikki and Chad Strickland, founders of +SpeedStudio, a creative agency and member club, as well as their corporate consultancy, NICH +Culture, they bridge the world of performance, business, art, and design. Based in Atlanta, GA, they engage leaders, athletes, and creatives alike, with the through-line of endurance sports. Never scripted, this is real talk.
Where to listen?
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Episodes
Ep. 140 – Tulsa Tough, U.S. Nationals with Michael Garrison and Cole Davis 29.06.2026 1:02:27
This week we are joined by recurring guests Michael and Cole. Boy, do we have a lot to talk about: Boulder is a party town, Tulsa Tough behind the scenes, how Cole got punched mid-race by a guy who got dropped, why Athen’s Twilight is actually a harder event, Dario is the real deal, how other racers never mention the fresh kit designs, wait - are crits actually hard? We then get into the USAC Nati...
Ep. 139 – Danni Shrosbree, Professional Cyclist 29.05.2026 1:13:49
From the Studio, where Chad’s been forced to give up caffeine, sodium, and alcohol, Nikki’s got a doggie fit tracker, the Enhanced games fail, and of course, it’s Unbound Week. So we are joined by Danni Shrosbee, fresh off her top 5 at Gralloch Gravel. We chat about her new Argon 18, riding in Scotland, how to podium without a valve core, why Traka is her favorite, hot takes on prohibiting onboar...
Ep. 138 – Collaboration and Challenge Season 22.05.2026 41:47
A one-on-one from the Studio with Nikki and Chad where they declare it officially collaboration season, what makes a good collab versus a bad one, Adidas x Satisfy Running, AKOG x Basso, the AP x Swatch chaos that has the watch world losing it, and a potential +speedstudio challenge ride from Atlanta to Savannah.
Ep. 137 – Dr. Wayne Dyer, Traka Drama, and a Free App That Will Change Your Life 14.05.2026 54:47
A one on one from the Studio with Nikki and Chad covering podcasts vs audiobooks, Dr. Wayne W. Dyer's How to Be a No-Limit Person, which is actually harder — gravel racing or trail running, the new EF Giro kit, why local influencers are quietly winning in endurance sports, Marly Gravel surprises and Traka drama, performative race directors, Tulsa Tough, the Bonk Bros take on Michael Garrison,...
Ep. 136 – Marathons, Design and Market Disruptors 29.04.2026 54:56
A one on one from the Studio with Nikki and Chad where they catch us up on Boston Marathon, the London Marathon where two runners broke the two hour record, the difference between running stories and gravel stories, and why running might carry more emotion for people. They also get into the kit design process, what it looks like to design a kit with the bike design leading the way, and XDS launchi...
Ep. 135 – Lake Sonoma 50k, Northern California paradise and Athen's Twilight 15.04.2026 32:53
A one on one from the hotel room with Nikki and Chad where they recap the Lake Sonoma 50k, beautiful trails, an awesome race, why having a crew is a real advantage out there, Healdsburg and Calistoga being incredible for both riding and running, how Healdsburg honestly feels like a different world, one of Chad's best rides ever, and a rare find in country singer Bob Sumner. They also get into...
Ep. 134 – AI Doctors, BTS of +SpeedStudio, and Upcoming Races 08.04.2026 36:45
A one-on-one from the Studio with Nikki and Chad, where theyget into how Nikki solved her allergy issues with ChatGPT, prepping for her 50k in Sonoma including what she's packing, Michael and Cole hitting Redlands, Sea Otter, and Athens Twilight, why SpeedStudio is more than a bike racing team, the importance of storytelling through content, why Pogačar is making Flanders and Roubaix boring, and m...
Ep. 133 – The Atlanta Beltline, Milan-San Remo and White Bibs 24.03.2026 33:12
A one-on-one from the Studio with Nikki and Chad, where they get into Beltline rules and why everyone seems to have a different interpretation, Milan San Remo recap, the very real dangers of cycling and the conversations we don't have enough, and the age-old question of whether you have to be fast to earn the right to wear white bibs. They also cover the spicy Airport ride, the pizza ride, dog...
Ep. 132 – Ian Boswell, Professional Cyclist 17.03.2026 1:14:45
In this episode with professional cyclist and gravel racer, Ian Boswell, we chat about his World Tour career, the evolution of gravel racing, his iconic Unbound win, and his experience on the infamous Airport Ride. We also discuss his upcoming races, participating in Vermont Overland (gravel race and trail run), and getting his forever bike. Don't forget to listen to his podcast Breakfast with...
Ep. 131 – From Cycling Wins to the Atlanta Symphony and Everything In-between 10.03.2026 1:02:53
In this one-on-one, we discuss everything in the kitchen sink for Nikki's birthday weekend extravaganza. From guest of the pod, Luke Lamperti winning his first World Tour race, to Strade Bianchi mishaps, USA Track and Field drama continued, the LA Marathon fail, trail racing etiquette, the Atlanta Symphony, and Harry Styles' new album. Nothing is missed.
Ep. 130 – Atlanta Marathon Weekend Drama 03.03.2026 47:58
In this episode, we touch on the question that has been causing the running world to lose its minds for the past 24-48 hours: What actually happened at the Atlanta Publix Half-Marathon Championship? We discuss the race, why this always seems to happen in Atlanta, share some insider knowledge into the drama, what is happening next and how this might just change the culture of running forever. We al...
Ep. 129 – UTMB Mexico Fiasco, the Spirit of Trail Running, and The Cycle of Business 25.02.2026 1:02:21
A one on one from the Studio with Nikki and Chad where they catch us up on the drama in Mexico, how UTMB needs communication help, picking alternative birthdays, Alysa Liu stole the show at the Olympics, skimo’s debut, USA hockey wins gold in arguably one of the greatest games ever, and how you don’t get many opportunities in life to accomplish things together as a team. They also chat about the s...
Ep. 128 – Santa Vall race report with Michael Garrison 18.02.2026 1:05:37
This week’s special episode is a post-race analysis of Santa Vall, where Michael started the season with a Top 5 finish, beating most of the world's top gravel racers in the process. In the race, he debuted the new Basso Palta 3 and unreleased Tune gravel wheelset (not a bad debut if we say so ourselves). We chat about how gravel is becoming more like road racing, what it’s like racing against...
EP. 127 – The Bad Bunny Super Bowl, Michael Garrison at Casa Basso 12.02.2026 42:14
This episode finds Nikki and Chad in the Studio after a huge week and a day behind on the pod. They chat about how Bad Bunny won the Super Bowl, whether people actually like Kid Rock, the pro team launch week, the Culture of Speed campaigns, how bad things can lead to good things, (from Chad’s broken bones), and how Nikki’s feeling positive about 2026 the year of the Fire Horse. They check in with...
Ep. 126 – Professional Cyclist, Maggie Coles-Lyster of Human Powered Health 04.02.2026 48:37
On this week's episode, we have former Canadian National Champion, Olympian, and world tour cyclist Maggie Coles-Lyster on the podcast. We discuss her big win at the Tour Down Under, her fightback after battling a career-changing injury, current racing schedule at the Tour of UAE, and her plans for Flanders, Roubaix and more exciting races. Welcome to our new Canadian listeners!
Ep. 125 – Our Pro Racing Schedule, Atlanta Group Ride Culture, and The Perfect Tucker 28.01.2026 50:16
This episode finds Nikki in Chad in the Studio, weathering the winter apocalypse that didn’t happen. They chat about how working while Zwifting makes you feel less guilty, Rapha’s new US National team kit, and the SpeedStudio professional racing program schedule for the first half of the year. They then do a deep dive on why Atlanta has such a strong cycling culture, its history and characters, th...
Ep. 124 - Peta Mullens at the Tour Down Under 25.01.2026 55:29
Nikki and Chad are in the Studio on MLK Day, where we get an update on why you should never wear rings while trail running. Yikes. They call recurring guest Peta Mullens to discuss why “Dry January” is out and “Jealous January” is in. She’s there working commentary for the Tour Down Under, so they get the low down on the 30-minute time zone of Adelaide, what it’s like talking to someone from the f...
Ep. 123 – Cole Townsend, Founder of Running Supply 13.01.2026 1:28:13
In this episode we dive deep into the world of running gear, how it stacks up to cycling kits, who is leading the game in innovation, the influx of label slapping, why runners don't wear matching team kits, the influence of Atlanta Track Club and Atlanta Run Club and the different cultures of running and riding in Atlanta vs. Boston. Make sure to subscribe to Cole's substack at Running Sup...
Ep. 122 – Circle-Back Culture and Communities for Everyone 06.01.2026 47:34
A one-on-one with Nikki and Chad in the Studio, where they subconsciously revert to Culture Edit mode: they chat “circle-back” season, trapped in fake-days, how WFH has increased the extended holiday break in the corporate world, and Nikki learns about the interoffice envelope. They also chat about training for UTMB via ChatGPT (lots of acronyms), being impressed by the Meta Oakley glasses, a knit...
Ep. 121 – 2026 Predictions with John Trainor 30.12.2025 1:22:39
In the final episode of 2025 we give the people what they want. Predictions, podcast stats and the one and only John Trainor. We chat AI, technology, sports, fashion and much more. At the risk of giving any spoiler alerts, you're just going to have to give it a listen to find out more. Happy New Year!
Ep. 120 – Holiday Edition 23.12.2025 34:22
This week’s one on one finds Nikki and Chad in the Studio where they publicly acknowledge that Christmas is not in fact on Wednesday, how Holiday Don Pan broke the internet, that Emily in Paris is like Sex and the City, how I Love LA is legit, Rachel Sennot is not a nepo-baby, and how One Battle After Another does not live up to the hype. They reflect on Holiday memories, singing the twelve days o...
Ep. 119 – Out of Retirement, Knitting, Marathon Fakes and the Holidays 16.12.2025 38:47
On this one-on-one episode, Nikki and Chad discuss the podcast unicorns, athletes coming out of retirement, new hobbies, Super-Halves, people faking their marathon time and the IG account calling them out, holiday lists, Kipchoge possibly moving to Saudi Arabia, and experiences over gifts.
Ep. 118 – Michael Garrison on Spotify Wrapped and US Pro Racing 10.12.2025 53:00
This week Nikki, Chad, and Michael are talking training on the vibes, F1 world championship, Lewis Hamilton’s MC Hammer pants, Spotify Wrapped Week: listening ages, MG’s music choices, top genres, what is space music, Mind Enterprises, racing by the book. We also chat that it’s easier to just do the LTGP, what most pros are doing in their spare time, brands that put value in storytelling, could L...
Ep. 117 – Flattening Culture, Design Impact, and Performative Sober Culture 03.12.2025 41:14
A one-on-one with Nikki and Chad in the Studio finds them contemplating end-of-year perspectives, the top 5 best steaks ever, a Staplehouse re-discovery, what to tip for counter service, and judging Chad’s 18%. They also chat the flattening of pop culture, resisting fame by not wanting to sell out, how it impacts design in the endurance world, the upcoming SpeedStudio kits, aligning Basso Bikes’ d...
Ep. 116 – Aaron Gouw, Carbs Fuel 25.11.2025 1:16:29
This week we are in the studio and joined by Aaron Gouw, Co-founder & Chief Product Officer of Carbs Fuel, a new sports nutrition company making a huge impact in the endurance world. They chat with Aaron about riding in Golden, founding Carbs remotely, the importance of simplification and affordability, grams of carbs per dollar, girl math and athlete math, washing gels, branding process, deve...
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