NICH Media

+SpeedStudio

Sports EN ↓ 139 episodes

Hosted by Nikki and Chad Strickland, founders of +SpeedStudio, a creative agency and member club, as well as their corporate consultancy, NICH +Culture, they bridge the world of performance, business, art, and design. Based in Atlanta, GA, they engage leaders, athletes, and creatives alike, with the through-line of endurance sports. Never scripted, this is real talk.

Author

NICH Media

Category

Sports

Podcast website

nichculture.com

Latest episode

Jun 29, 2026

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Episodes

Ep. 115 – Cole Davis joins +SpeedStudio x Basso Racing in 2026 18.11.2025

In this exciting episode, we chat about team camp recap, the North GA mountains, the business of teams/sponsorships, and have an exciting call with Cole Davis, the new addition to the +SpeedStudio x Basso professional racing team. From tales of Girona to the excitement of being united with former teammate, Michael Garrison, we touch on all the exciting things in store for next year! Read the press...

Ep. 114 – Johnny Persón, Founder and CEO of Aug11 11.11.2025

This week’s episode, we welcome our friend Johnny Persón into the Studio. We chat about walking five wide on the Beltline, what makes up a FRED, run club culture in ATL, living life in such an active city, running fashion brands, what’s driving design for the 25-35 year old guy, and why the brands getting the attention aren’t the ones everyone is wearing. We also go deep on how it’s hard to find g...

Ep. 113 – Announcing the NEW +SpeedStudio podcast and recapping the New York Marathon with Jeff Richards 04.11.2025

In this week's episode we announce a big name change to the podcast, the reasoning behind the name change and we catch up with special return guest and friend of the pod, Jeff Richards. He walks us through the entire New York Marathon experience, the influencer field, running WITHOUT A PHONE (!), and how we all need to go back next year. Stay tuned until the end to hear another big announcemen...

Ep. 112 – Dr. Rachel Pojednic, Chief Science Officer, Restore Hyperwellness 02.11.2025

In this episode with Dr. Rachel Pojednic, in our longest episode ever, we dig deep into the world of recovery, wearables, the science of longevity, the "gray zones" of health and wellness, and what the future looks like. We also discuss the perfect last day on earth, the best slogans for t-shirts and what Chad needs to do in order not to be sore! This episode is full of helpful knowledge...

Ep. 111 – Big Sugar Recap with Professional Cyclist, Peta Mullens 21.10.2025

In this episode, Chad recaps his Big Sugar experience, the mecca that is Bentonville, and surprises Nikki by phoning a friend of the pod and previous guest, Peta Mullens. Catching her after Little and Big Sugar, she talks about the vibes, the networking, the races and parties. We say our farewells as she flies back to Australia and start to plan our Aussie 2027 trip! +SpeedStudio and Wahoo are hav...

Ep. 109 – Giant Bicycles Scandal, More AI Slop, and Millennial Ache 07.10.2025

This week’s one-on-one from the Studio finds Nikki and Chad, where they chat about America’s top 4 major cities, getting sick one week from the marathon, IV treatment clinic vibe consulting, and how Fall in the ATL is perfect. They go deep on the Giant Bicycles labor scandal, why is it not a bigger deal in a world that’s performatively socially outraged, how AI is impacting the labor market negati...

Ep. 108 – 129 Miles and Swiftwick Socks 02.10.2025

In this one-on-one episode, Nikki and Chad recap Chad's 50th Birthday weekend, 129 on 29, the difference between runners and cyclists (when it comes to sock choice), how Swiftwick is superior, Apple's new AirPod live translation, and the Bad Bunny half-time debate. *Update: you do not need the new AirPods to use Live Translation. You can use AirPods Pro 2, 3 or 4 with iOS 26

Ep. 107 – Alexey Vermeulen, Professional Cyclist and Co-Founder of From the Ground Up 23.09.2025

In this episode, we ditch the conversation about power numbers and watts to chat with the extremely talented and popular professional cyclist Alexey Vermeulen. We discuss his entrepreneurial journey to becoming a Privateer, his favorite podcasts, the team behind his content generation, finding business success in relationships, the making of From the Ground Up docuseries , shifting from World Tour...

Ep. 106 – Ghosts in the Machine 16.09.2025

This one-on-one finds Nikki and Chad in the Studio, where they chat Fake Fall and the Beltline tourism explosion, a review Del Bar’s Buckhead location, how Rreal Tacos making Beltline Kevin a “sponsored athlete” is genius activation, Apple’s new AirPod Pro’s impact on the local nail salon, Nikki’s going to learn Spanish in 2026, and painting with India Ink. They also go full work-mode with an in-d...

Ep. 105 – The Mallorca Download 10.09.2025

In this one-on-one, we find Nikki and Chad back in Atlanta grinding at the studio, where they chat fake-Fall’s hard launch, FSU football is back, how NIL is destroying the game, Coyote’s on the Beltline, Atlanta is Atlantis, US Open Finals, pro female runners getting popped, and getting blocked on social from a podcast. Then they go into a Mallorca deep dive: best areas to ride and run, the best d...

Ep. 104 - Alessandro Basso, Basso Bikes 26.08.2025

Guest episode with Alessandro Basso, CEO of Stardue Group (brands Basso and Lee Cougan bikes). He joins us from Croatia, where we chat about Italians working during August, secret holiday spots, whether Bassano del Grappa is the new Girona, and the finer aspects of Prosecco, Amarone, and Grappa aperitif. We go deep on the intention and development of the SV superbike, designing a bike for the ride...

Ep. 103 – Kristin Mayer, Founder of Betty Designs 12.08.2025

In this episode with Kristin Mayer , mom, designer and athlete, we explore her journey that led her to create the iconic brand Betty Designs. From her early days in art school to her time at legendary brand LA Gear, she shares her story of entrepreneurship and how she and Betty Designs have evolved together over the years. We discuss industry trends, sources of design inspiration, and how sometime...

Ep. 102 – The Art of William Kentridge, Billy Joel, and Sydney Sweeney Has Great Jeans 05.08.2025

This one-on-one finds Nikki and Chad in the studio after being stranded in New York for a long weekend. They contemplate how to articulate one-zero-two, that everyone loves DJ, and do a deep dive into the art of William Kentridge, the Frick Collection, and how to avoid long gallery lines. Nikki reveals what she thinks about on long runs - Billy Joel and being thankful. On a related note, they revi...

Ep. 101 – Dylan Johnson, Professional Cyclist 29.07.2025

In this week’s episode, we chat with professional cyclist, coach, YouTuber, podcaster, and entrepreneur, Dylan Johnson. We talk about living in Brevard, NC, training in the mountains, group rides, what it means to be a professional cyclist, how he got his start on YouTube, parasocial phenomenon, his big comeback after getting hit by a car and the business of being Dylan Johnson. Get to know the pe...

Ep. 100 – Jason Stewart, How Long Gone 22.07.2025

Our guest today had a big influence on us getting to 100 episodes (or just one). Jason Stewart is the co-host of the acclaimed podcast How Long Gone , a cult-favorite show known for its off-the-cuff wit, incisive takes, and perfectly calibrated guest roster, from fashion insiders and musicians to chefs, authors, and cultural disruptors. We jump right into behind-the-scenes pod tech talk, how their...

Ep. 099 – SWAG and the Tour de France 15.07.2025

This week’s milestone eve episode finds Nikki and Chad in the Studio where it’s sweltering outside and Bieber’s SWAG is on the Sonos. They contemplate standing on business, creative rabbit holes, and where Summer ranks amongst the four seasons. There’s a deep dive into the first week of the Tour de France, how normal humans evaluate success, MVDP’s monumental efforts, how Vingegaard is going throu...

Ep. 098 – Kimo Seymour, President, Life Time Events and Media 08.07.2025

An exciting episode featuring Kimo Seymour, President of Life Time Events and Media, discussing the ins and outs of Lifetime from both a business and athletic perspective. The episode covers current focuses like Pickleball, upcoming races and challenges, how the Lifetime Grand Prix was created, entrepreneurship, new race locations, Coldwater Trail and MTB Race, road versus gravel events, and the g...

Ep. 097 – Steamboat to Park City, a Road Trip 03.07.2025

Quick one-on-one episode being recorded in the parking lotof a church in Vernal, UT. A day late due to a medical emergency, a history lesson of towns between Colorado and Utah, a recap of SBT GRVL, another shrimp cocktail win, some favorites of Steamboat, Waymo chaos, superpowers and a look into howwe craft our podcast.

Ep. 096 – Traditional Chinese Medicine, Marty Kove and SBT GRVL 24.06.2025

We’re back with a one-on-one episode! This week we talk about Traditional Chinese Medicine, early workouts, the best Chinese restaurant in Atlanta, Marty Kove losing his mind, the magic of Mario Carbone, vibe shifts in style, the best bib shorts on earth, our new obsession with Mobland and Pee-weeHerman and heading out to Steamboat, CO for SBT GRVL.    

Ep. 095 – Amy Charity, SBT GRVL 17.06.2025

On this episode, we talk all things gravel and business withCo-founder and Owner of the iconic SBT GRVL (Steamboat Gravel) Race. We discuss the new race format, the inclusion of more juniors and women in the pro fields and the debate of mass starts in the pro race. Covering everything from sea dwellers at altitude to oxygen cans, lessons from the adversity that almost ended SBT, and how she and he...

Ep. 094 – Michael Garrison, Pro Cyclist 10.06.2025

A special hot-off-the-press episode where we check in with Michael after a successful and highly entertaining Tulsa Tough weekend. We chat about why the race is special (the Super Bowl of criterium racing), get a report from each day, whether they ever talk during a breakaway, was he really drinking a beer during the race, and how the weekend was a success without winning. Of course, we go deep on...

Ep. 093 – André Stewart, Café du Cycliste 03.06.2025

This week’s guest is André Stewart, Co-founder and CEO of Café du Cycliste, an outdoor apparel brand with roots in cycling. We chat about the Cote D’Azur getting hot, planning rides in the shade, the impressive ride scene in Miami, how the Café du Cycliste “Cappacino” rides turn into an espresso, the importance of building community, how the US market is a big bet, what they look for in a destinat...

Ep. 092 – Memorial Day Exhaustion, What Courage Means, Yeppa at Full Blast, and New Ways to Use AI 27.05.2025

In this post Memorial Day episode, we find Nikki and Chad exhausted from all the activities, they hanged with Ed Byers over the weekend and got his thoughts on courage and entrepreneurship, they met the Governor, streamed Crit Nats at the Braves game, Spun for Special Ops, provide a Yeppa Co Inman Park full review, did cyclist version of The Murph, got a PR descending Woody Gap on the Basso SV. Ni...

Ep. 091 – A Cycling Trip through the French Riviera 20.05.2025

In this one-on-one episode, Nikki and Chad travel from Girona to Nice with some unexpected stops along the way. They stumble upon an outdoor tasting room on the cliff of the ocean, visit Montpellier for the night, stay in an incredible hotel , Chad makes a celebrity appearance at Domaine LaFage , they get scammed by Airbnb, but end up in one of the chicest hotels in Nice , walk you through their g...

Ep. 090 – Girona and The Traka with Joe Laverick 13.05.2025

This week Nikki and Chad are back from Europe with a breakdown of the trip with returning guest and pro cyclist, Joe Laverick. But first, they hypothesize about the local video rental store and Chad gives a pro-tip for skipping lines from the good ole’ days. They chat with Joe about living in Girona, how The Traka blew up in 2025, how the guys dress in Europe, a Levi’s Growler review, how racing t...

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