Sounds Profitable

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution. Key Links: Omer Jilani of Claritas Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance ---- ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundspr...

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say? Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/ Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for pri...

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out. Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell -----Which ad was your favorite? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media...

Graphs of all data discussed on this episode are at http://tomwebster.media See omnystudio.com/listener for privacy information.

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data. So we want to highlight those bits of brilliance, and put a spot...

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it. Key Links: Brian Sherman of A Million Ads Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works -----How would you incorporate DAI or D...

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us! Key Links: Jason Sew Hoy of Supercast Article: https://soundsprofitable.com/update/premium-blend ----- soundsprofitable.supercast.com ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering...

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman. Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics -----Are you using prefix analytics?___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering b...

News coverage of podcasting's "slowing market" from Podnews ( https://podnews.net/update/adrip-ripping-old ) and Hollywood Reporter ( https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/ )Support the show at Buy Me A Coffee! See omnystudio.com/listener for privacy information.

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it. Key Links: Juleyka Lantigua-Williams of Lantigua Williams & Co Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful -----Do you know how to access your podcasts listen-through rates?___Credits: Hosted by Bryan...

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang. Key Links: Twila Dang of Matriarch Digital Media Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech -----How are you promoting diversity? How are you helping out your peers and employees?___Credits: Hosted by Brya...

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future. Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront -----How are you educating your team? Are you encouraging innovation?___Credits: Hosted by Bryan Bar...

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links: Shreya Sharma of Inside Podcasting Article: https://soundsprofitable.com/update/influencer-marketing-advantage -----How can podcasters best educate themselves?___Credits: Hosted by Bryan...

Google Forms:  https://www.google.com/forms/about/ The Optimization Trap - when NOT to rely solely on listener surveys:  https://tomwebster.media/archive/no-one-likes-pizza/ On survey incentives: https://tomwebster.media/archive/what-do-listeners-wantpart-one/ See omnystudio.com/listener for privacy information.

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in. Key Links: Jordan Harbinger Article: https://soundsprofitable.com/update/host-read-ads -----Do you think the system is flawed? What are you doing to grow your audience? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio enginee...

Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/ Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/ Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxx Like...

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that. Key Links: Tom Webster of Edison Research Article: https://soundsprofitable.com/update/brand-lift-studies -----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”....

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution. Key Links: Matt Drengler of Podsights Articles: https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2 -----Credits: Hos...

From The Guardian:  https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcasting The five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro Ashley Flowers and Brit Prawat Ira Glass Chuck Bryant and Josh Clark And for comparison, the five highest paid actors from the past year, according to Forbes: Dwayne Johnson Ryan Reynolds Mark Wahl...

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment. Key Links: John Goforth and Cameron Hendrix of Magellan AI Article: https://sou...

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there. James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leader It's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/ Podcast Industry Insights...

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go. Key Links: Heather Osgood o...

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige. Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infini...

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA Rookies vs. Veterans research from Podcast Movement: https://medium.com/swl...