Bryan Barletta

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exp...

Author

Bryan Barletta

Category

Technology

Podcast website

art19.com

Latest episode

Jul 10, 2026

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Episodes

Happy Thanksgiving from Sounds Profitable 29.11.2021

Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone! Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand C...

The Last, Best Frontier For Podcasting 26.11.2021

The six-country study we recently completed on in-car radio:  https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021 A tribute to Rosalie Trombley from Sean Ross:  https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/ The Infinite Dial UK:  https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/ The Top 50 Podcasts, Q3...

Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke 22.11.2021

Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions. Alban Brooke of Buzzsprout https://soundsprofitable.com/update/ancho...

Buying vs Building Unique Podcast Adtech w/ James Avery 15.11.2021

Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon". James Avery of Kevel https://soundsprofitable.com/updat...

Music Was Better In My Day - Now Get Out Of My Yard 12.11.2021

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/ GWAR (GWAR!) https://gwar.net NY Times analysis of Spotify Data:  https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.html My 2019 piece on why Spotify is getting into podcasting:  https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/ Who Was Pr...

Sounds Profitable en Español! w/ Sean King 08.11.2021

What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language. Sean King of Veritone One https://soundsprofitable.com/update/sounds-proftable-in-spanish Check out the...

A Deepdive Into Podcast AdTech w/ Pete Birsinger 01.11.2021

Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter. Pete Birsinger of Podscribe https://soundsprofitable.com/update/deepdive-into-adtech Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra o...

The Crux Of The Kerfuffle 29.10.2021

A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321 Source data for the Spotify announcement:  https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Understanding Podcast Stats, again from James Cridland:  https://podnews.net/article/und...

Advising on Advisor w/ Megan Johnson 25.10.2021

Lets learn about lift reports and audience insights, and what those can do for you and your company. Megan Johnson of Podsights https://soundsprofitable.com/update/audience-insights Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridl...

Look For The Flowers 22.10.2021

My Podcast Movement keynote:  https://youtu.be/Ggy6Bs1FsLI Underlying data and observations about Facebook:  https://tomwebster.media/the-most-important-question-in-podcasting-2021/ Support the show at Buy Me A Coffee!  https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information.

How Audio Quality Impacts Your Brand w/ Marcus dePaula 18.10.2021

This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money. Marcus dePaula of Podcast Audio Lab https://soundsprofitable.com/update/audio-quality-and-your-brand Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Ter...

BONUS episode featuring Synthetic voices by Veritone MARVEL.ai 14.10.2021

Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications ! Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish MARVEL.ai: https://www.veritone.com/applications/marvelai/ Join us for more narrated articles!: https://soundsprofitable.supercast.tech/ See omnystudio.com/listener for privacy informat...

Normal, But Not Back To Normal 14.10.2021

The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/ Buy Me a Coffee!: https://www.buymeacoffee.com/Tomwebster As always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gs See omnystudio.com/listener for privacy information.

Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning 11.10.2021

Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned. Claire Fanning of SXM Media https://soundsprofitable.com/update/programmatic-podcast-ads-upfront Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Ev...

Welcome to Season 2! w/ Arielle Nissenblatt 04.10.2021

Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable. ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com and Arielle Nissenblatt Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Wh...

Looking Into The Matrix, Digital Audio Edition 01.10.2021

The Tucker Carlson graph Most recent Share of Ear Share of Ear by device Support the show at: https://www.buymeacoffee.com/Tomwebster Subscribe to the I Hear Things newsletter at http://tomwebster.media

SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster 26.09.2021

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely refor...

Podcasting For Connection 24.09.2021

The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/ The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039 Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/ Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook...

SP Highlights: Understanding Lift Reports w/ Matt Drengler 19.09.2021

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely refor...

To All The Podcasts I've Loved Before 17.09.2021

Most of the podcasts I talk about are found on the Podcasts page of my website:  https://tomwebster.media/podcasts/ You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1 And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output See omnystu...

SP Highlights: Taking DAI Seriously w/ Heather Osgood 12.09.2021

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely refor...

Workshopping Your Podcast 10.09.2021

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality. See omnystudio.com/listener for privacy information.

SP Highlights: Brand Safety w/ Moomal Shaikh 05.09.2021

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely refor...

Little Boxes 02.09.2021

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough. Full text at http://ihearthin.gs "First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_l...

Finally Sounds Profitable Has A Podcast w/ Evo Terra 29.08.2021

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links: Evo Terra of Simpler Media Productions Ian Powell of Ian Powell Audio Article: https://soundsprofitable.com/update/finally-a-podcast Credits: Hosted by Bryan B...

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