Sounds Profitable

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [ Source ]ARN takeover bid for SCA by Chris Pash [ Source ]Dave Byrne on Spotify’s “Sensitive Topics” Tech [ Source ]Why publishers are the new brand ambassadors by Kayleigh Barber [ Source ]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms...

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery.   Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Artic...

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [ Source ]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [ Source ]Why the time is now for agencies to establish a B2B arm by Jason Pollock [ Source ]…as for the rest of the news: YouT...

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [ Source ]“Without margin, there is no mission” by Ariel Shapiro [ Source ] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [ Source ]YouTube passes Netflix as top video source for teens by Kif Leswing [ Source ]Brands are taking notice of Gen Alpha by Jasmine Sheena...

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric How Spreaker Detects Outliers The Latino Podcast Listener Report 2023 Breaking down Canada’s new podcast platform registration form. Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work wi...

Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan Barletta Keep Calm and Detect Outliers The bots have come for podcasts by Max Tani Ad-free viewing is getting more expensive by Kelsey Sutton As for the rest of the news… the IAB has released a podcasting buyer-seller checklist , Marketing Architects CEO...

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack Neff Hispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana Yoo TV and film producers prepare for potential post-strike production logjam by Tim Peterson …as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one...

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023 Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick Hot Pod: Breaking down Canada’s new podcast platform registration form Measurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty Swant As for th...

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside October Acast and Henkel . Adweek. YouTube’s Current (and Potential Future) Place in Podcasting Quick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster . In this week’s Sounds Profitable...

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom Webster With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.' Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UK Social media traffic to top news sites craters by Sara Fischer …as fo...

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast a...

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement...

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186 Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/183917...

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Sp...

Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day htt...

Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-li...

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit  soundsprofitable.com .

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispa...

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006 Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problem Making the case for investing in audio ads in 2024 by...

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV Reach Digital Ad Spend Showing Promising Recovery After Recession Fears FTC Warns Against “Blurred Advertising” When Marketing to Kids CDC Reframes Flu Narrative Using Digital Display and Audio Campaign

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana Yoo The Three Eras Of Podcasting by Steve Goldstein The Joint Industry Committee Forges Ahead With Currency Certification by Alyssa Boyle Prize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar

Here's what you need to know for today in the business of podcasting: FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan Barwick Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb Joseph Holding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee Jenkins Google Antitrust...

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment. Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Digital Ad Spend Showing Promising Recovery from Recession Fears.[ Digiday Source ] [ Digiday Podcast ] [ AdExchanger Source ] [ Adweek Source ]IAB launches foundational industry training programs[ Source ]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[ Source ]The State of Video Monetization Report[ Source ]…as for the rest of the news: SXM Media CEO Jennifer W...