Sounds Profitable

Here's what you need to know for today in the business of podcasting: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid YouTube intros new AI governance policies. AI helps enforce them by Brad Hill The case for and against brand safety by Seb Joseph and Krystal Scanlon Defining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV...

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more...

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts Lack of representation in ads causes disengagement in majority of UK audience Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences Global signs exclusive podcast distribution and...

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and Spotify Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre Bouvard You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap How Agencies are Adapting to Marketers’ Increased Focus on the Creator Ec...

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad Hill As the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina Monllos Americans to brands: look inward before weighing in on politics by...

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer Verticals Super Bowl 54 Ad Space is Hot, As Are Sports Podcasts ebiquity: 60% of Brands to Increase 2024 Ad Budgets Q3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time: Making The Case for...

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh Barber Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study …as fo...

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S. Branding Investment in Podcasting Doubles, Magnifying Focus on Brand Lift Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows Twilight of the brands by Brian Morrissey

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit  soundsprofitable.com .Summary

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad Hill Acast’s US bet pays off with 55% net sales growth in North America by Reem Makari Consumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara Lebow The Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast Metrics Brands S...

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa Meyers Adaptive Podcasting - open source release from BBC Research & Development? LeVar Burton Wants to Be Heard by Laurel Graeber …as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like...

Here's what you need to know from this week in the business of podcasting: Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook Revamp Quick Hits Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Ba...

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari Marketers to spend most of holiday budgets in November: report by Alyssa Meyers IP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick  …as for the rest of the news: Forrester Research finds CMOs are...

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [ Source ]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [ Source ]BBC Sounds Quarter 3 2023 [ Source ]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [ Source...

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more infor...

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers Are my podcast downloads declining because of iOS 17? by Dan Misener The Smartest Decision Spotify Has Made In Years by Eric Nuzum For all its gains, podcasting still in early catch-up (IAB part 2) by Brad Hill As for the rest of the news…...

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [ Source ]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [ Source ]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Sw...

Here's what you need to know for this week in the business of podcasting: Less is More: ARM’s Podcast Ad Break Study Brand Safety, Programmatic Growth, and DAI Dominance in IAB Report Wondery Podcasts to Air on CTV Channels Netflix Lightens Ad Load Quick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster . The potential reach for podcasts about favorite brands is about 106...

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit , MarketingBrew shares what they...

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa Meyers How brands can engage with the next generation of sports fans by Alyssa Meyers In pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel Shapiro Sound To Screen: How To Shoot Video That Doesn’t Su...

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit  soundsprofitable.com .

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione  [ Source ]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [ Source ]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [ Source ]McDonald’s jingle, 20 years later by Alyssa Meyer...

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley Carman Netflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa Boyle The 25-year-old media planner and the screenshot industrial complex by Brian Morrissey How major podcast players are moving ‘beyond’ audio formats by Ella Sagar CTV Ad Targeting Is Getting More Advanced – But...

Here's what you need to know for this week in the business of podcasting: The Power of Brands in Podcasts, A Podcast Landscape Study Spotify’s Dave Byrne on brand safety, suitability measures. Study: listener prefer relevant podcast ads, more forgiving than with music. YouTube RSS Integration and Advertising Quick Hits: Confused About Video? The Listeners Aren’t! by Tom Webster. While the question...

Here's what you need to know for today in the business of podcasting: Confused About Video? The Listeners Aren’t! by Tom Webster Meet the Millennials Publishers pitch their methods for growing and engaging audiences to marketers by Sara Guaglione TV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle …as for the rest of the news: As for the rest of the news… writer Will...