Sounds Profitable

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do.  Find links to everything mentioned here on SoundsProfitable.com

Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios. Find links to everything m...

This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media.  Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey. Find links to every article mentioned right here on SoundsProfitable.com

The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding.  Find links to every article mentioned right here on SoundsProfitable.com

LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape , the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation.  Today in the business of podcasting: The Podcast Standards Project pitches HLS str...

Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers. Find links to every article mentioned here on SoundsProfitable.com

This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.  Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr. Find links to every article mentioned right here on So...

Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2.  Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com

Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 top podcast ad spender chart for Australia.  Find links to every article mentioned right here on SoundsProfitable.com

From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved. Find the full article, infographic, and submission link here on SoundsProfitable.com Written by Bryan Barletta Edited and Narrated by Gavin Gaddis

This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a webinar coming up in a couple weeks.  Find links to everything mentioned at the newsletter page, available here on SoundsProfitable.com

Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to Prebid. Find links to every article mentioned right here with today's newsletter post on SoundsProfitable.com

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart. You can find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal, and Apple Podcasts has new templates and a Canva partnership to help podcasters present their shows well.  Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: a roundup of Podcast Show London resources, an interview about Amazon Music putting podcasts on a billboard in Times Square, Spotify is changing how they'll display view counts on podcasts, and agency executives expect sports to be a big player in this years' upfronts.  For links to every article mentioned, please visit here on SoundsProfitable.com

This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events  Events , Bumper talks about podcasting's need for a metric more inclusive than the download, and YouTube has launched a new weekly podcast chart.  Find links to every article mentioned here on SoundsProfitable.com

Today in the business of podcasting: what Bryan Barletta is doing at Podcast Show London, how to make Podcast Events special, YouTube now has a weekly podcast chart, how creator platforms are building out tech infrastrucutre to appeal to agencies, Toyota's branded podcast play with Latino audiences, and Acast introduces talent-voiced ads.  Find links to every article mentioned here on SoundsProfit...

A look at the power of doing live events for podcasting as an industry, as well as individual podcasts. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .  

This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports. For links to every article mentioned, visit here o...

Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans.  Find links to very article mentioned here on SoundsProfitable.com

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. Credits: Written by Tom Webster Edited by Gavin Gaddis and Bryan Barletta Audio edited by Gavin Gaddis Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is  double  previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting.  For links to every article mentioned please visit here on Sounds Profitable.com