Sounds Profitable

Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Register for Sounds Profitable's next research webinar. Find the full article here on Sounds Profitable.

Today in the business of podcasting: what the death of The Late Show might say about linear TV in general, a look at Joe Budden's income streams, advertising awards race to tighten up generative AI guidelines after Cannes Lions, Spotify launches Audiobooks+ in European markets and Canada, and 6AM City seeks to automate local newsletter production with Good Daily's AI.  Find links to every article...

Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC proper, and Sounds Profitable won the 2025 Content Mar...

This week in the business of podcasting. Audioboom has acquired Adelicious Selling the health & fitness podcast mindset Content creators shut out of the Emmys for a second year running The power of podcast search optimization Google is indexing Instagram Video podcasting and YouTube production is creating jobs in an otherwise hurting Hollywood. Find links to every article discussed by heading...

Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again left out of the Emmys, and Acast reports on a podcast campaign run for KFC in Australia.  Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicki...

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers.  Find links to every article discussed by heading to the Download's section of SoundsProfitable.com,...

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video production job market caused by the rise of YouTubers and video podcasting.  Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head stra...

This week in the business of podcasting:  There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul."  The Podcast Host and Alitu CEO Colin Gray talks about the sort-of surprise that was seeing Alitu on stream...

Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated content, Jasmine Crockett addresses the need for media-savvy politicians for podcast appearances, and two major AI players working on their own browsers to challenge Google's search engine dominance.  F...

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations.  Links to every article covered c...

Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an explanation of the Spotify-approved generative AI "band" Velvet Sundown, and Triton Digital has a new annual study on Canadian podcast listner behavior.  Find links to every article mentioned in today's e...

Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators.  Find links to every article mentioned in today's episode in this post on SoundsProfitable.com

This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video.  Links to every article mentioned can be found here on SoundsProfitable.com.

Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech.  Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program after six months of operation, how under-represented sports are using advancements in tech to build their own streaming stack, what demographics are thriving in Germany's podcasting scene, and YouTube...

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts.  Find links to every article mentioned - and our webinar signup, here on SoundsProfita...

This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of...

This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025. Register for the next Sounds Profitable webinar here.  For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit. Registration for the upcoming webinar can be found here.  All of the links mentioned in today'...

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have  new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time. Catch every link mentione...

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC.  Find links to every article mentioned right here on SoundsProfitable.com

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.

Today in a special episode of The Download we're covering  nine  stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic.  Find links to every article mentioned here on SoundsProfitable.com