Sound in Marketing

In today’s Sound In Marketing episode, I spoke with Ilarna Nche of Matchbox.io .  We spoke about pioneering voice experience technology, her experience working as a developer for Matchbox.io, the importance of brands incorporating voice applications into their marketing strategy and budgets, and the inevitable future of smart speakers and voice assistants. Ilarna is an Alexa Champion, Samsung Bixb...

Today’s episode, we talked about kids and how they are intuitively curious about this new voice technology and that we have a lot to learn from them.  Also, we spoke about how the Pandora data and analytics is the most inclusive amount of data in the world.  They are working hard to use that to position advertising appropriately and effectively.  Now is the time to explore that hugely valuable dat...

Today I spoke with Roger Sho Gehrmann of Pandora.  We talked about his functions at Pandora and how Pandora grew from a production advertising house to a creative agency in Studio Resonate.   Advertising was born on radio and somehow along the way, we lost that skill.  However with the new voice technology out there, it is vastly important for us to learn how to utilize sound in our marketing once...

Today’s episode concludes my interview with Vijay Iyer of Amp Sound Branding.  Vijay and I discussed the importance of putting real thought into what your brand sounds like.  All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand.  Sound creates a universal identity that breaks down barriers and interprets our human culture and socie...

Today’s episode, I interviewed  Vijay Iyer from Amp Sound Branding.  Vijay brought up an excellent example to close this episode.  We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand.  Check back next week for the conclusion to our chat. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe, rate, and share.  You can find us on...

Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song.  We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music...

Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show.   Theme songs are a calling card to a show.  It’s the first thing that is presented before you even watch anything.  In TV and movies, great music and sound is absolutely imperative.  In this massively digitally driven world, where you may not necessarily be look...

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds.  We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marke...

In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies.  The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich.  We’ll have another example of their...

In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin.  It was really fu...

Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast.  We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and communit...

The world of marketing is changing.  All that COVID-19 did was to speed that change up.  Now is the time to re-imagine our creative. Now is the time to explore our delivery.  Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow a...

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice.  In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cul...

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek.  We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece...

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th.  In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far.  Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space.  My personal education is just a nice perk.   Remember, w...

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice. Season Two of the Sound In Marketing Podcast coming soon. For more on the amazing things that Women In Voice is doing, check them out here .

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora . Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story...

Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora . Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our...

In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please...

In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997.  We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand sho...

In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their ne...

In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital .  We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like.   With a planned out strategy, voice and voice technology can...

In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself.   Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the go...

In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is.  Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search en...

In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibilit...