Sound in Marketing

Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention.  For more informa...

Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare.  One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/   Topics we discussed were, how should brands...

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production.  Steve also suggested a documentary that I wanted to link here.  Making Waves; The A...

In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal.  We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear. Steve has over 30 years of experience in sound and is a multi-aw...

In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy , and her predictions for the next 5 years within the voice industry. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV i...

In this episode, I spoke with Shyamala Prayaga from Ford.  She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables.  She has done extensive research into usability, acces...

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop .  In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power,...

Today I continued my conversation with Roger Kibbe , Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities t...

In this episode Roger Kibbe , Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias.  Prior to Viv Labs, Roger founded both a voice product startup a...

Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make th...

Have you ever wondered why cars sound the way they do and the process that goes into it? The Sound In Marketing podcast digs deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of so...

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the massive amount of knowledge I learned from all my spectacular guests.  Season Three is premiering Tuesday December 8th with my very special guest Jay Kapadia of General Motors.  You won’t want to miss it! Sound In Marketing is now a course!  I’m launching a course on “Sound’s Power and Influence in M...

Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son's Head of Strategy and Managing Director of Canada.  In 2020 alone, Sound in marketing is hugely important.  People are not relating to brands in the same way as they did even one year ago.  They are looking for transparency and honesty from brands.  A more conversational-driven marketing approach is necessary fo...

Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.  Audio touchpoints are not only increasing but they are becoming smaller and smaller pockets of expression.  If you have sonic territory understanding and a sonic DNA in place, you can then start building your “sonic device intimacy”.   You can also follow and subscribe to the Sound In...

In today’s episode Keri Roberts and I talk about sonic branding, how to better understand it, and how to “get started” creating your brand sound.  We also talked directly to the voice community about being mindful of accessibility as well as simplifying our marketing to the nonvoice community. Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podca...

In today’s episode I spoke with Keri Roberts .  We spoke about inclusion and representation as well as how the voice community is advancing as a whole.   Keri has been a very influential voice in the voice industry as the former host of the Inside Voice podcast.  She also has a wonderful podcast of her own called Ordinary People Doing Extraordinary Things that I highly recommend.  You can follow a...

Today’s Sound In Marketing episode concludes our talk about directional sound with Holosonics’ Joe Pompei.  A lot of exciting examples of what is happening in the world of directional sound as well as a lot of future thoughts. You can also follow and subscribe to the Sound In Marketing Podcast on iTunes , Spotify , Google Play , iHeart Radio , Pandora , and Stitcher and don’t forget to share it wi...

Today on the Sound In Marketing podcast, I spoke with Joe Pompei of Holosonics about directional sound.  With only $2000 seed capital, Holosonics was created to commercialize directional sound technology.  Holosonics is now the world leader in providing highly directional sound products, with thousands of installations worldwide. Joe gives us some great examples of its real-life usages such as in...

Today on the Sound In Marketing podcast, I concluded my talk with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground exploring lots of different nuances of smart speaker capabilities both for personal and business use.  Believe me when I say we are nowhere near discovering all there is to know about voice but with Dave’s knowledge, this episode and the last should get you a...

Today on the Sound In Marketing podcast, I talked with Amazon Alexa’s Chief Evangelist Dave Isbitski.  We covered a lot of ground in this episode and the next exploring lots of real-world usages for smart speakers in both personal and business use.   We started as an auditory society.  Talk wasn’t cheap. Talk was incredibly valuable.  Let’s bring back that art of communication. For more tech talk,...

In today’s Sound In Marketing episode, we talked about audio ethics as well as the idea of an open-source society of voice-first technology, limitations between platform accessibility, and a huge opportunity for more access to your content simply by having an intention for accessibility at the beginning.  The voice community has a very unique opportunity, as a fairly new community, to really explo...

In today’s Sound In Marketing episode, we talked about how AI and human operator diversity are key and that the lack of representation of people with disabilities in the machine learning workplace needs to be more fully explored. We referred to this really excellent expose that Noelle was involved with about AI technology assisting art curators in logging and documenting information.  Can Robots M...

In today’s Sound In Marketing episode, I conclude my interview with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design ..  We talked about augmented reality, personal audio experience, audio etiquette, advertising evolvement, and multimodalism. Sound advertising and multi-modal experiences are happening.  Where does your company and brand fit in? For more on the Sound i...

In today’s Sound In Marketing episode, I spoke with Andrew Bellavia of Knowles Corp. and Charles Balderstein of What Sounds Design .  We talked about cohesive audio experiences, accessibility options through hearables and hearing aids, audio augmented reality, audio ethics, gaming sound experience, and ambient pass-through.   Consumers now expect premium sound experiences.  A low-end sound experie...

In today’s Sound In Marketing episode, I concluded my conversation with Ilarna Nche of Matchbox.io .  We discussed the trends in the creative of voice first apps, how voice is not a replacement to marketing but an enhancement, best practice of building an app, and how content is key. Ilarna is an Alexa Champion, Samsung Bixby Premier Partner and senior software engineer at matchbox.io . She began...