Sound in Marketing

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes.  To learn more about Rupal and her company, follow her on Linkedin and Twitter . For more on sound in marketing, sign up for the Sound In Marketing Newsletter ht...

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models.  To learn more about Rupal and her company, follow her on Linkedin and Twitter .  For more on sound in marketing, sign up for the Sound In Marketing Newsl...

In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand . We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.   For more on sound in marketing, sign up for the Sound In M...

In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand  about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. For more on sound in marketing, sign up for the Sound In Market...

In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy . We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Subscribe to the Sound In...

In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy . We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Su...

In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We prod...

In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.  If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded...

In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence . We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketi...

In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com .  If your company is ready to explore sound in its marke...

In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32 . We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com .  If your...

In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32 . We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment. To learn more about s...

In episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic . We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing...

In Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic . We talked about human subjectivity to musical choice is relevant but so is your target audience and the data.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and jo...

What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com .  If you’re a brand that...

What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to ww...

What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo . We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021 . To learn more about sound in marketing, check out some great resources, take some courses, an...

What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo . We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind.  To learn more about sound in marketing, check out some great resources, take some courses...

Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning .  I create, consult, and educate brands and individuals on the power of sound in marketing.    Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital...

Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate.  They go into a little more detail about their sonic diversity initiative.  Important work being done at Pandora and I applaud them!  To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/   Studio Resonate is an audio-first creative consultancy at Pandora who helps adve...

In today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove.  With this project, they were able to harness 4 of the 5 senses.  A hard feat to undertake indeed!  To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime   Studio Res...

This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network .  We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large.  This will help companies and consumers find voice more “user friendly”.  It will increase usage and traffic which is good for the industry as a whole. Organizations li...

Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?” Organizations like OVN are so absolutely necessary right now in this nascent stage of voice.  Check it out, support it...

We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain , a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic brand...

Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain .  We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying. Audrey is an Emmy-award-winning sonic brander.  She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding.  Audiobrain has worked...