Sound in Marketing

Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business . Thank you to Netflix, Mastercard, Visa, Intel and McDonalds f...

We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience . Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ad...

COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name  that I wrote back in 2021. Thanks to Pixabay Sound Effects , Old Radio World , and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled...

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Mi...

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.  This episode was a re-boot from an article with the same nam e that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds...

What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same nam e that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my hap...

We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country....

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b .  For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com     The Sound In Marketing Podcast is...

Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/chee...

Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works...

Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.   For further inquiries, email Jeanna at mailto:jeanna@...

Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.   For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   Th...

Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com .  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com...

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com .  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.   For further inquiries, email Jeanna at...

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc   Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60   --- For more on sound in marketing, sign up for the Sound In Marketing N...

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc   Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60   --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl...

Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story.  For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Ma...

Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. For more on what NPM is doing...

You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few.  Thank you to...

How can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going within audio content, Innovation and where we were ju...

We only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best within audio? How does podcast advertising work with...

In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads . We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com T...

In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads . We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat).  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@...

Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/   We talked about telling a story through the product packaging, the 4 mome...

In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna , a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury.  For more on sound in...