Sound in Marketing

In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully emb...

In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away.  It will only become more and more relevant as voice technology adoption and creation continues.  It is important now more than ever to find your bra...

In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of mu...

In this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions. Sound vibrations can actually contribute to an experience of relaxation and pain management.  40-80Hz...

In this episode, I discussed a number of different topics including: The progression of voice technology in smart speaker “skills” as well as the consumers’ interest. The March 2019 Smart Speaker Consumer Report from Voicebot.ai The 2019 State of Voice Assistants as a Marketing Channel report .  Food industry and their lead into utilizing voice tech at present. Where and how people are voice shopp...

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives...

In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform. How Veritonic gains attention and clientele. Convincing the world that what the consumer “hears” matters. Adopting new ways of thinking in the marketing world is not an easy feat. Audio as an afterthought on a sound first platform is a recipe for disaster. New technology gives...

Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands.   My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot...

Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio.  Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands.   Matty is not new to the world of audio.  At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G...

Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division.  We pick up in Part two discussing the ethics of AI in these emerging technologies. Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risk...

Sounds are being made whether we realize it or not.  It’s not a question of creating sounds, it’s about being mindful of the sounds that we create.  Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing.  There was so much good information, I decid...

When you hear a sound or a song, your mind creates a visual representation.  You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him.  You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place. Your brain proces...

Today’s episode is about…. Voice Technology.  How the world is using it, seeing it, and what we expect from it already.  To read the full transcript- go to  Episode 9 Blog Transcript  at  Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.  My name is Jeanna and I’m Head o...

Today’s episode is about advertising in the sound universe.  Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify.   Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department.  This is where they actua...

Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall.  Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing. With sonic branding, you have the power to create something catchy but also relevant and on brand.  If done right, the consumer will have no problem remem...

Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently.   This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small.  Sound marketing is a great way to break through the noise that visual marketing creates. Thi...

In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenom...

Sound is something that has been ever present in our lives. All of our lives. It is all around us telling us what to do. An alarm goes off; sound tells us to wake up. A car horn honks, sound tells us the light might have just changed without us noticing or we may have just cut someone off. The chip reader beeps; sound tells us we’ve just made a successful purchase. And in enters the subtlety of so...

Music and sound influences healing. Which impacts emotion. If sound can heal, then sound can influence marketing decisions in an incredibly powerful way. In this episode, we discuss the healing influence of sound and music https://www.mindbodygreen.com/0-17515/what-you-need-to-know-about-sound-healing.html . How manipulating a frequency or a tone or even a way something is spoken, can change the e...

Pandora has been doing some incredibly interesting re-invention lately with new programming in "Pandora stories" https://techcrunch.com/2019/05/08/pandora-expands-its-music-and-podcasts-product-pandora-stories-with-help-from-siriusxms-guests/ as well as their new sound logo https://adage.com/creativity/work/pandora-sonic-logo/1729321. They're not afraid of being brave and trying something that may...

Visual marketing is only 1 of the 5 senses. In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy. ARTICLE: We talked about Coca Cola and their new evocative camp...

Jeanna Isham has been in audio for 15+ years witnessing first hand the shifting landscape of music and marketing industries alike. As both music composer and marketing nerd, she paints a picture of where advertising and marketing is headed and why it's crucial for every brand to have a sonic identity. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and...