Soulcial Scoop by Your Soulcialmate

If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get taken advantage of and can continue to grow your busi...

2023 has been a year full of ups and downs for me as a creator and business owner. My business has changed and evolved and I’ve found more balance by doing less as a creator and getting more personal on my pages. Today, I’m going through my journey as a creator and business owner throughout 2023. Learn more about this episode's news ↓ Episode 122 Shownotes Download the FREE Anti-Pitch Method Guide...

It’s the end of the year. You’re creating content on autopilot. Just going through the motions without any real direction. You might be feeling unmotivated or just generally lost when it comes to the type of content you want to create. So how do you go about confronting this hard truth that you feel stuck with your content? Today, I’m giving you the scoop on what you can do when you feel lost with...

Sending cold pitches has to be one of the most discouraging things you can do as a creator. So I decided to try a different method and go straight to the source by connecting with the people behind the brand on LinkedIn. Today I’m giving you the scoop on how you can build the best profile as a creator to successfully connect with brands. Learn more about this episode's news ↓ Episode 120 Shownotes...

If you got into this industry because you love to create and now that you want to monetize your online presence, and now you’re struggling to navigate the business side of it all, you are not alone. Today I’m sharing three different common creator negotiation situations that if you haven’t found yourself in already, you will eventually, and how you can handle them so you don’t miss out on your wel...

The truth about making money as a content creator? There are a lot of reasons why you're not making as much of it as you want. I asked my broadcast channel what’s holding them back from making more money and there was no shortage of answers. Today, we’re diving into why you’re not making as much money as you might hope and how you can change that. Learn more about this episode's news ↓ Episode 118...

I’m not afraid to spend money to help my business run for me - to save my sanity and give me time to do more of the things I actually want to do. And after all, you do have to spend money in order to make money. So today, I’m breaking down exactly how much I spend in a month on my creator business. Learn more about this episode's news ↓ Episode 117 Shownotes Download the FREE Anti-Pitch Method Gui...

With social media platforms being used as search engines more and more, it makes sense to focus on using the right keywords so your content is not just seen by a wide audience, but the right audience. Today I’m breaking down how you can use SEO and keywords on TikTok and Instagram so all that time you spend on your content doesn’t go to waste and it gets seen by the right people. Learn more about...

One of the biggest debates for creators is whether or not you should have a niche. Whether you’re just starting out and trying to decide what your niche is or you have a niche, but it’s left you feeling creatively unfulfilled and burnt out, this episode is for you. I’m giving you the scoop on niches, mission statements, creator sprints, and personal branding. ----more---- Learn more about this epi...

Getting paid partnerships is not easy and can be so discouraging when you’re doing all of the pitching and not getting the responses you want. After my years of being a content creator full time, I’ve gotten my fair share of brand deals both by pitching and being pitched to. And having brands come to me already knowing what I do and what kind of content I can create for them is not only empowering...

I often talk about the importance of diversifying your creator business to create consistent income and prevent burnout. One of the ways I’ve done this is by building a membership program that has grown to over 100 creators. Today, I’m giving you the scoop on everything I did to create this incredible Soulcial Suite community. ----more---- Learn more about this episode's news ↓ Episode 113 Shownot...

It’s no secret that there’s major competition in the creator industry. And while I know that there’s room for everybody, it doesn’t make it any easier to stand out from the millions of other influencers also trying to land paid partnerships. So, today I’m going to give you the scoop on different things you can do to set yourself apart from the crowd and capture a brand’s attention. ----more---- Le...

One of the most fulfilling, but sometimes forgotten, parts of being a creator is creating connections with people online. If you’re struggling with low engagement or reach, it might be time to step back and ask yourself if you’re creating content that CONNECTS with people. After all, people follow you for YOU, so it’s time to start focusing on creating content that helps your audience get a better...

Having to create content consistently can be one of the biggest challenges that creators face. It can be hard to keep up with the amount of content ideas you need and find the time to create the content. After years of being a creator, I’ve learned a few tips and tricks that have helped me sustain this as a career and made creating content fulfilling and sustainable. Listen to hear my five biggest...

As a content creator, the topic of money can seem taboo. It seems like no one wants to share how much they make and talk openly about the different ways they make money. But I am not one to gatekeep. Today, I’m sharing a breakdown of all of my income streams from last month and how I got each of these opportunities. ----more---- Learn more about this episode's news ↓ Episode 109 Shownotes Join our...

There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. I’ve seen so many creators feel like they have to do certain things, like send as many cold pitches as possible, that it takes time away from them doing things that actually benefit them, like focusing on forming genuine relationships with the brands. ----more...

Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. When I found myself faced with this situation recently, I decided it was necessary to make a change. I started “doing less” and it has made me fall back in love with creating. Listen in to hear what I did. ----more---- Learn more about this episode's news ↓ Episode 107 Shownotes J...

There are a lot of challenges that come with being a creator. And it can feel so competitive and lonely since a lot of creators aren’t always open about the challenges they face and the questions they have. But I’m here to tell you that you are not alone in your struggles. Every creator deals with them. Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community...

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled. But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing. But how do we actually do that? Bri Garnica is here to teach us how we...

Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery. You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership. Today we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are act...

If you’re a content creator and have been struggling to consistently come up with content ideas, you’ve come to the right place. One of the most valuable places you can look for content ideas is the social media platforms themselves. This is the second and final week of the series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN...

Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating. This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “ Creative Edition ,” where we’re giving you the scoop on our PROVEN methods for generating content ideas. Today we’re covering one of the ways to...

We’ve all heard about AI, and maybe even used it to come up with a list of content ideas or write out a caption. It’s being used in just about every industry, and social media is no exception. There are so many ways we can use it as creators, but the key is understanding what AI tools are out there and how we can be using them to our advantage. Loic Alix-Brown, Co-Founder and Head of Product at Fl...

While everyone experiences doubt and fear, there are unique challenges that come with being a content creator that cause us to doubt ourselves and what we are capable of. No matter how long you’ve been a creator, we all fall victim to limiting beliefs. I talked with Izzy Cunha about some of these doubts creators struggle with. Izzy Cunha, a full-time travel and fashion content creator, has had the...

Short-form video is a huge part of social media, but with Instagram not pushing Reels like they have in the past couple years, it can be difficult to understand what it takes to create a successful Reel and what strategies you should be implementing. Today we have social media strategist and Reels expert, Mandy Emerson, sharing all of her tips and strategy when it comes to creating effective Reels...