Your Soulcialmate
Soulcial Scoop by Your Soulcialmate
Created to help entrepreneurial influencers successfully & sustainably run their businesses, Soulcial Scoop brings you weekly social media news and thought-provoking conversations with industry experts every Tuesday.
Be sure to visit the podcast's website and support the creator: soulcialscoop.podbean.com
Author
Your Soulcialmate
Category
Podcast website
Latest episode
May 15, 2025
Where to listen?
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Episodes
Should Influencers Be Talking About Politics? 15.05.2025 25:51
Whether you like it or not, creators have a tremendous amount of influence when it comes to politics and social issues. For a long time, creators have shied away from talking about anything political for fears of losing brand deals and followers or just not knowing enough to speak on current issues. We’re giving you the scoop on whether or not influencers should be involved in politics. Learn more...
How to Turn One-Offs Into Long-Term Brand Partnerships 30.04.2025 27:49
Long-term brand partnerships are much more beneficial for both you and the brand. But how do you make this transition from a one off deal to a long-term partnership? Today, we’re diving into why it’s so important to develop long-term partnerships, how to set them up early on, what to do to follow up, and how to eventually raise your rates. Learn more about this episode's news ↓ Episode 171 Shownot...
How to Make Your Content More Personal and Still Stay On Brand 16.04.2025 28:37
As a creator, you may feel stuck in your niche in fear of messing up the algorithm or confusing your audience, but you are missing out on so much if you only show one side of yourself. Today we’re diving into why it’s important to show more of your personality online and how you can do it with intention. We’re giving you the scoop on how to make your content personal while staying on brand. Learn...
Creative Ways to Rekindle Past Brand Partners 09.04.2025 24:54
Land more brand deals with pitchbrand.co and get your three 30% off with code SCOOP I know you’ve got a list of new brands you want to work with as a creator, but what if I told you that one of your best opportunities at a brand deal is the ones you’ve already worked with. Today, we’re diving into seven creative ways that you can rekindle past brand partnerships. Learn more about this episode's...
Why Every Creator Should Launch a Signature Series 02.04.2025 25:55
If you’ve been struggling with consistency, engagement, or direction for your content, a signature series might be the solution for you. In today’s episode, I’ll give you the scoop on how to create a signature series that aligns with your existing brand. Learn more about this episode's news ↓ Episode 168 Shownotes Download the FREE Anti-Pitch Method Guide here → https://kristen-bousquet.ck.page/a5...
How to Attract the Brands You Want to Partner With 26.03.2025 32:14
It seems like the brands you really want to work with don’t seem to know you exist, and yet the brands that don’t align with you and your content are flooding your inbox. Today, we’re diving into strategies you can implement to start attracting the right brands for you as a creator. Learn more about this episode's news ↓ Episode 167 Shownotes Download the FREE Anti-Pitch Method Guide here → https:...
The Issue With Being a “Lifestyle” Creator 19.03.2025 22:22
Lifestyle content can mean a million different things, so if you want to start incorporating it into your page, it can feel like you're completely rebranding. But sometimes the problem isn't that you need a total rebrand, you just need a smarter transitional strategy. Today we’re diving into how to introduce more personal content in a way that actually makes sense for your audience. Learn more ab...
3 Words You Never Want in Your Creator Contracts 12.03.2025 28:24
There are three key words I’m on the lookout for when I first get a contract from a brand: irrevocable, perpetual, and indemnification. Today we’re diving into what each of these words actually mean and how you can negotiate to protect your future opportunities and get paid fairly. Learn more about this episode's news ↓ Episode 165 Shownotes Download the FREE Anti-Pitch Method Guide here → https:/...
The Exact Formula to Figure Out Your Instagram and TikTok Rates 05.03.2025 27:03
Get your FREE workbook and masterclass to figure out exactly what to charge✨ Trying to figure out your rates for Instagram and TikTok can feel like throwing darts in the dark. But today, we’re diving into the formula for figuring out exactly how much YOU should be charging for Instagram and TikTok brand deals. Learn more about this episode's news ↓ Episode 164 Shownotes Download the FREE Anti-Pit...
Everything You Need to Know About Instagram Trial Reels 26.02.2025 27:44
Instagram released their feature, Trial Reels, at the end of last year as a way to allow creators to experiment with new ideas and get feedback on their content. Today, we’re diving into all things Instagram Trial Reels so you can start your own experimentation. Learn more about this episode's news ↓ Episode 163 Shownotes Download the FREE Anti-Pitch Method Guide here → https://kristen-bousquet.ck...
Why You Should Be Posting Instagram Carousels 19.02.2025 25:08
Carousels are seriously underrated when it comes to growing on Instagram. They keep people swiping, give you multiple chances to be seen in the algorithm, and drive more shares than any other type of post. In this episode, I’m breaking down why carousels work so well, how to structure them for maximum reach, and what types of carousels actually perform best. Learn more about this episode's news ↓...
What Every Beginner UGC Creator Needs to Know to Get Started 12.02.2025 30:18
User generated content is growing in popularity and lucky for you, it’s not going anywhere. There is a growing demand for quality UGC creators to help brands with their marketing strategies. Today, we’re diving into what tools you need to get started, how to create your first portfolio, and how to land paying clients. Learn more about this episode's news ↓ Episode 161 Shownotes Download the FREE A...
What to Do When a Brand Offers a Gifted Collab 04.02.2025 26:25
If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get taken advantage of and can continue to grow your busi...
5 Reasons Why Brands Are Ghosting You (and How to Fix It) 28.01.2025 33:17
It can be so frustrating to send out pitches and hear nothing in return. Rest assured, even the most experienced creators get ghosted. It’s bound to happen in an industry that depends on so many different factors. Today, we’re diving into five of the most common reasons you’re getting ghosted and what you can do to prevent it. We’re giving you the scoop on all things ghosting. Learn more about thi...
How to Use Data and Analytics to Improve Your Content Strategy 21.01.2025 34:06
Nothing is quite as discouraging as spending SO much time on content only for it to completely flop. Your time and energy are precious, so you need to have a clear strategy when it comes to the content you’re creating. Luckily for you, you have all of the metrics you need to identify the patterns behind what content is hitting with your audience. Today, we’re diving into how you can really underst...
Strategies to Repurpose Your Content Like a Pro 07.01.2025 33:13
As a content creator and coach, I see the effort that goes into making good content. It takes time. You have to come up with ideas, prep, film, then edit. You can spend hours creating content that someone watches in less than a minute. But it doesn’t have to be that way, you just have to learn how to repurpose your content to get the most use out of it. Today, we’re diving into why repurposing wil...
How to Take Guilt-Free Time Off as a Creator This Holiday Season 26.11.2024 27:09
Hustle culture as a creator is real. Constantly feeling like you have to be working to keep up with other creators and land brand deals. But the truth is, you can and should be taking breaks. Today, we’re diving into why you should schedule time off and how to do it so you can truly rest and come back as your best self. Learn more about this episode's news ↓ Episode 156 Shownotes Download the FREE...
Proven Negotiation Tactics Every Influencer Needs to Land Bigger Brand Deals 19.11.2024 34:14
The idea of negotiating with a brand on rates may sound intimidating, but it doesn’t need to be. Today, we’re diving into five strategies you can implement into your negotiation strategies to start getting paid what you deserve. Learn more about this episode's news ↓ Episode 155 Shownotes Download the FREE Anti-Pitch Method Guide here → https://kristen-bousquet.ck.page/a5d217e389 Join 160+ other c...
5 Excuses Creators Use Everyday in Their Businesses 12.11.2024 27:21
We all have things in our business that we put off that we know could take our platforms to the next level. It could be a lack of time or just doubting your abilities. But today I'm taking some of the most common excuses I hear from creators and reframing them so you can take action. Being a creator is overwhelming, but I have no doubts that you can overcome any excuses you’re giving yourself and...
5 Ways I’m Using AI in My Creator Business to Make More Money 29.10.2024 26:38
AI has been an absolute game-changer for me and my business as a creator and coach. It has saved me time, made me more money, and allowed me to connect with my audience on a deeper level - all because I learned how to harness its incredible power. Today, we’re diving into actionable steps you can take today to start utilizing AI so you can spend more time doing what you love and less time doing mu...
How and Why to Outsource in Your Creator Business 22.10.2024 44:08
I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation. Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now she teaches women how to achieve their goals of supp...
Your Plan for Holiday Season Brand Outreach 15.10.2024 28:15
Brands are relying on creators to help drive their sales more and more each year, with over 60% of consumers saying that they discover brands and products from social media. Your influence is valuable, so you can and should be reaching out to brands to work with this holiday season. We’re giving you the scoop on all things brand outreach. Check out the Holiday Brand Deal Bootcamp here ! Learn more...
The Biggest Business Lessons I’ve Learned So Far in 2024 08.10.2024 35:38
I have transformed the ways I approach my business and I can tie it all back to three major lessons I’ve learned. These things have been the key to building a successful, sustainable business that I truly love. Today, we’re diving into each of these lessons and I’ll give you some actionable steps you can take right now to level up your business as a creator. Learn more about this episode's news ↓...
5 Storytelling & Vlog Techniques to Try in Your Content This Month 01.10.2024 31:06
Short-form vlogs are some of the most common types of content. But there are right and wrong ways to create them. You want to tell a story that hooks your audience and keeps them engaged in not just that video, but all of your content. Today, we’re diving into how to create vlogs that are engaging to watch and easier for you to film. Learn more about this episode's news ↓ Episode 149 Shownotes Dow...
Cycle Syncing Your Business and Content with @ConsciouslyCait 24.09.2024 38:14
If you’ve ever felt like you’re just not quite in sync with your business, you aren’t alone. You’re not lacking motivation; your body is just calling the shots. Cait of Consciously Cait is here today to talk about syncing your business with your menstrual cycle to work with your body instead of against it. Learn more about this episode's news ↓ Episode 148 Shownotes Download the FREE Anti-Pitch Me...
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