Dr. Bruce Lund
Solopreneur Movement
Weekly interviews with top talent around motivation topics around sales, service, and mindset.
Author
Dr. Bruce Lund
Category
Podcast website
Latest episode
Mar 10, 2026
Where to listen?
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Episodes
Ep.57: The 4 Types of Customers (Which Ones Actually Grow Your Business?) 10.03.2026 12:36
Every customer relationship ends up in one of four categories. Understanding these types matters because not every customer contributes equally to your future business. Some create momentum. Some create neutrality. Some create drag. The goal ... Read More The post Ep.57: The 4 Types of Customers (Which Ones Actually Grow Your Business?) appeared first on The Solopreneur Movement .
Ep.56: Prospecting Is Not Cold Calling 25.02.2026 22:43
Prospecting Is Not Cold Calling (And Most Entrepreneurs Get It Wrong) Opening Remarks: The Big Misunderstanding Most entrepreneurs avoid prospecting because they misunderstand it. When people hear “prospecting,” they think: Cold calling Interrupting strangers Being ... Read More The post Ep.56: Prospecting Is Not Cold Calling appeared first on The Solopreneur Movement .
Ep.55: The 5 Habits of Highly Effective Salespeople 30.01.2026 17:51
The 5 Habits of Highly Effective Salespeople breaks down the repeatable behaviors that separate consistent producers from everyone else. In this episode, I walk through a simple, practical framework built for solopreneurs who want more ... Read More The post Ep.55: The 5 Habits of Highly Effective Salespeople appeared first on The Solopreneur Movement .
Ep.54: The 3 P’s Every Solopreneur Needs for Predictable Sales 30.12.2025 23:05
Business Planning for 2026: The 3 P’s Every Solopreneur Needs for Predictable Sales If you’re a solopreneur, you already know the problem. Sales can feel inconsistent. One good month, one slow month, then back to ... Read More The post Ep.54: The 3 P’s Every Solopreneur Needs for Predictable Sales appeared first on The Solopreneur Movement .
Ep.53: Decide This December – Your Head Start on 2026 11.12.2025 11:20
Decide This December: Your Head Start on 2026 December is one of the most powerful months for behavior change, not because of resolutions, but because of cognitive offloading. When the year quiets down, the brain ... Read More The post Ep.53: Decide This December – Your Head Start on 2026 appeared first on The Solopreneur Movement .
Ep.52: Finish Strong: The 42-Day Challenge Mindset 19.11.2025 17:47
Finish Strong: The 42-Day Challenge Mindset Thinking about a bootcamp or a year end challenge? Here is the mindset that makes it work. Why a bootcamp matters during the holidays The holiday season wrecks routines. ... Read More The post Ep.52: Finish Strong: The 42-Day Challenge Mindset appeared first on The Solopreneur Movement .
Ep.51: How to build back confidence when you’ve lost it 26.09.2025 8:34
How to Build Back Confidence When You’ve Lost It By Dr. Bruce Confidence isn’t permanent. It doesn’t matter how talented, seasoned, or passionate you are at some point, you’ll lose it. A deal falls through. ... Read More The post Ep.51: How to build back confidence when you’ve lost it appeared first on The Solopreneur Movement .
Ep.50: Heart of a Teacher Approach 30.07.2025 15:12
The Heart of a Teacher Approach to Sales and Marketing Why the Best Solopreneurs Adopt the “Heart of a Teacher” Mindset By Dr. Bruce For years, my speaking bio has included a simple line: “Takes ... Read More The post Ep.50: Heart of a Teacher Approach appeared first on The Solopreneur Movement .
Ep.49: Why the Definition of Insanity Drives Me Insane 11.07.2025 7:04
Why the Definition of Insanity Drives Me Insane You’ve heard the quote before—probably more times than you can count: “Insanity is doing the same thing over and over again and expecting different results.” It sounds ... Read More The post Ep.49: Why the Definition of Insanity Drives Me Insane appeared first on The Solopreneur Movement .
Ep.48: The Cost of Waiting for Consumers 29.05.2025 13:39
The Cost of Waiting = Opportunity Cost Why Delayed Decisions Hurt Buyers—and Salespeople In sales, one of the most frustrating phrases you’ll hear is: “Let me think about it.” Whether you’re selling homes, loans, software, ... Read More The post Ep.48: The Cost of Waiting for Consumers appeared first on The Solopreneur Movement .
Ep.47: It’s Your Duty to Fight for the Business 14.05.2025 11:14
It’s Your Duty to Fight for the Business Why True Sales Professionals Never Back Down In the competitive world of sales, winning business often requires more than just a good pitch—it requires grit, determination, and ... Read More The post Ep.47: It’s Your Duty to Fight for the Business appeared first on The Solopreneur Movement .
Ep.46: Are you in alignment with your core values? 25.04.2025 7:45
Title: From the Locker Room to Life: Aligning Daily Actions with Core Values By Dr. Bruce Lund After speaking at LSU’s iconic Tiger Stadium, I was struck by something beyond the grandeur of the venue ... Read More The post Ep.46: Are you in alignment with your core values? appeared first on The Solopreneur Movement .
Ep.45: Things Work Out Best For Those Who Make The Best Of The Things That Don’t Work Out 21.03.2025 11:07
Things Work Out Best for Those Who Make the Best of the Things That Don’t Work Out How You Respond Defines Your Success Success isn’t determined by what goes right—it’s about how you respond when ... Read More The post Ep.45: Things Work Out Best For Those Who Make The Best Of The Things That Don’t Work Out appeared first on The Solopreneur Movement .
Ep.44: It’s a Fight, But We’re Going to Find a Way to Win 14.09.2024 12:58
It’s a Fight, But We’re Going to Find a Way to Win In today’s episode, we’re diving into the reality of the battle every solopreneur and salesperson faces daily. It’s not about sunshine and roses, ... Read More The post Ep.44: It’s a Fight, But We’re Going to Find a Way to Win appeared first on The Solopreneur Movement .
Ep.43: Nobody Told Me About This Part 26.07.2024 18:34
Why This Topic? This past week, I flew into Wichita to present on “how to win the buyer” at the REALTOR association of South Central Kansas, thanks to my friends at Peoples Bank. As a ... Read More The post Ep.43: Nobody Told Me About This Part appeared first on The Solopreneur Movement .
EP 42 – You Didn’t Come This Far Just To Come This Far 03.07.2024 28:27
The post EP 42 – You Didn’t Come This Far Just To Come This Far appeared first on The Solopreneur Movement .
Ep. 41: What’s Your Competitive Advantage 16.06.2023 10:08
What is Your Competitive Advantage? Anything that gives you an edge over your competition. Competitive advantage for service professionals in the housing, banking, insurance, or financial services industries can arise from several key factors: 1) ... Read More The post Ep. 41: What’s Your Competitive Advantage appeared first on The Solopreneur Movement .
Ep. 40: The Purpose of Business 19.05.2023 10:37
The Purpose of Any Business is to Create a Customer For solopreneurs, who are entrepreneurs running their businesses single-handedly, there are numerous responsibilities and tasks that demand their attention. From product development to marketing, financial ... Read More The post Ep. 40: The Purpose of Business appeared first on The Solopreneur Movement .
Ep. 39: Without Discipline, There Is No Consistency 12.05.2023 8:13
Without Discipline, there’s No Consistency! Discipline and consistency are both important qualities for achieving success, but they are different in nature. Discipline is about making a plan and sticking to it, while consistency is about ... Read More The post Ep. 39: Without Discipline, There Is No Consistency appeared first on The Solopreneur Movement .
Epi. 38: Essentialism: You can do anything but not everything 21.04.2023 11:45
A few years ago the book “Essentialism” came into my life. I love to revisit the most important (meaningful) books year after year. This past weekend I dove back into this book and here are ... Read More The post Epi. 38: Essentialism: You can do anything but not everything appeared first on The Solopreneur Movement .
Epi. 37: Status Sells 16.03.2023 13:04
When it comes to sales and marketing, the phrase “status sells” is a common one. But what does it mean, and why is it so important for salespeople to understand and leverage in their self-marketing ... Read More The post Epi. 37: Status Sells appeared first on The Solopreneur Movement .
Epi. 36: Control What You Can Control 10.03.2023 6:27
In life, there are things that we can control and things that we cannot control. Unfortunately, we often get distracted by the things that are out of our control and forget to focus on the ... Read More The post Epi. 36: Control What You Can Control appeared first on The Solopreneur Movement .
Ep. 35- How Attractive Is Your Brand? 02.03.2023 15:18
How Attractive is Your Business? As a salesperson, one of the most important aspects of your job is to build and maintain relationships with potential referral partners and consumers. The stronger your relationships are, the ... Read More The post Ep. 35- How Attractive Is Your Brand? appeared first on The Solopreneur Movement .
Ep. 34: The 5 Love Languages of Business 16.02.2023 13:32
The 5 Love Languages is a theory first introduced by Gary Chapman in his book “The 5 Love Languages: The Secret to Love that Lasts”. According to Chapman, the five love languages are Words of ... Read More The post Ep. 34: The 5 Love Languages of Business appeared first on The Solopreneur Movement .
Ep. 33: How To Plan and Attack the Week 10.02.2023 13:08
As a salesperson, preparing for the week ahead is crucial to success. Research shows that 80% of the week should be planned prior to Monday, leaving room for only 20% to react to new things ... Read More The post Ep. 33: How To Plan and Attack the Week appeared first on The Solopreneur Movement .
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