Ceels Lockley | Offer Strategy Expert

Sold Out Offers

Business EN ↓ 239 episodes

Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.

Be sure to visit the podcast's website and support the creator: sold-out-offers.captivate.fm

Author

Ceels Lockley | Offer Strategy Expert

Category

Business

Latest episode

Nov 10, 2026

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Episodes

How Do I Create a Retainer Offer? 11.07.2023

If you’re a busy freelancer, having a retainer deal might seem like a dream. Recurring, stable revenue every month… what’s not to love, right? Well my love, on this episode of Fiercely Freelance, I walk you through everything you need to think about BEFORE you sign on your first retainer client. Get ready to rework your retainer offer into a service that you’ll love to deliver! In this episode, I...

The Era of the Expert + Why Generalising is Dead 04.07.2023

Babe, it’s time to kill your multi-hyphenated bio and step into the role of being the expert that you really are. On this episode of Fiercely Freelance, I’m calling an end to generalising and welcoming the era of being a f*cking expert in your freelancing niche!  I compare what freelancing looks like when you’re a generalist vs a specialist and tell you why specialising is the way forward in your...

5 Limiting Beliefs That Could be Holding You Back from Working Less + Earning More 27.06.2023

We all want to work less hours and make more money, right? Of course! But there’s a reason that it might not be working for you yet my love, and that’s your limiting beliefs! But babe, I’ve got you 💜❤️💜 On this episode of Fiercely Freelance, I bust five popular limiting beliefs so that you can change your mindset and your freelance business!  Join me as I unpack where your limiting beliefs might...

Wanna ATTRACT more clients? Start doing these 3 things! 20.06.2023

Want to stop chasing clients through DMs, paid advertising and frantic, make-a-wish marketing strategies? Of course you do babe, because being desperate for clients isn’t going to get you the freelance business of your dreams! So in this episode of Fiercely Freelance, I’m going to give you three tips you can put in place TODAY to attract more top clients to you. I break down the difference between...

10 Offer Strategy Mistakes to Avoid 13.06.2023

This episode of Fiercely Freelance is about one of my all-time favourite topics and is packed full of incredible and valuable insights. Because I love you and I want you to succeed as a freelancer, I’m giving it all to you for FREE. Grab a pen and paper my love, because I’m telling you the 10 Offer Strategy mistakes that you need to avoid! Today I share the 10 common Offer Strategy mistakes that I...

How to Structure Your Working Week, Create a Manageable Routine + Get a PROPER Work/Life Balance! 06.06.2023

The episodes I’ve made about managing your time as a freelancer have been some of my most listened to shows, and there’s a reason for that. People think that being able to earn more whilst working less is some kind of voodoo magic, but babe, it’s really not. In this episode of Fiercely Freelance: The Podcast, I walk you through creating a blueprint for a working week with proper, effective work/li...

The No-BS Guide to Become a £5k/month Service Provider 30.05.2023

If you’re ready to start hitting some serious income benchmarks in your freelance business, you’re in the right place and listening to the right podcast. In this episode of Fiercely Freelance: The Podcast, I give you the no-BS guide to getting your business to a solid 5k/month income without working longer hours. Yes my love, you can do it 💪 First off, I tell you why you need to ditch your hourly...

My Biggest Lessons in Business: 2010-2023 23.05.2023

Hello love! In this episode of the Fiercely Freelance: The Podcast, I flip back through my business calendar to look at the five biggest business lessons I’ve learnt since I started freelancing way back in 2010. Wherever you are on your freelancing journey, you’ll want to hear about my business f*ck ups so that you can avoid them. Tune in because this is going to get juicy!  I share the five bigge...

Flip the Script: Hard Work VS Effective Work 16.05.2023

How often do you tell yourself that you need to “be more productive”? Or that working longer hours will make you more money? We all do it, especially as freelancers, but babe, I’m here to tell you to get off the busy bus! In this episode of Fiercely Freelance: The Podcast, I flip the script on hard work vs. effective work and share tips on how to make your business run more efficiently and make yo...

The 10 Mindset Shifts You Need to Work Less + Earn More 09.05.2023

Hey babe! So glad that you’re here for this episode of Fiercely Freelance: The Podcast because this one is The Big One. Today, I’m going to give you the 10 mindset shifts you need to know if you want to start working less and earning more. Yes, it’s possible! Yes, you can do it! And yes, it’s all about changing your mindset! So listen up, get comfy and get ready to rethink how you run your freelan...

78. My Favourite Tools + Tech for Teamwork + Collaboration 02.05.2023

So you’ve built up your business from scratch, got a load of clients who think that you’re the sh*t and now you’re ready to take on more projects by growing your team. But….how do you keep track of everyone and everything at once? Well babe, I’ve got you. Come join me on this episode of Fiercely Freelance: The Podcast, where I’m sharing my best tools and tech that’ll help your team to ace the assi...

Outsourcing + Delegation: My Top Tips on Building Your Dream Team 25.04.2023

Do you have a lot on your business plate? Of course you do love! Being a freelancer means that there’s a million and one things on your to-do list, every day. So on this episode of Fiercely Freelance: The Podcast, I’m helping you to decide if you’re ready to start outsourcing and showing you what that could look like for your business.  You’ll hear me list the signs that you’re ready to start gett...

Signs + Symptoms That You're Near Burnout + How to Get Help 18.04.2023

Being a freelancer is hard. It’s HARD babe! I’ve been there and I know it. So on this episode of Fiercely Freelance: The Podcast, I’m giving you my no-judgement advice about spotting the signs of burnout so that you can be a happier, healthier freelancer with a business that you f*cking love.  I share my burnout story so that you can see if it sounds like your life now. You’ll hear the symptoms of...

How to Take Time Out of Your Business Without Feeling Guilty 11.04.2023

Even though the corporate office world is long behind you, you might feel like you’re still chained to your desk. But babe, I’m here to tell you the good news: You don’t have to ask for permission to take holidays any more! So on this episode of Fiercely Freelance: The Podcast, I’m writing you a permission slip to take the time off that you need 💝 Today I’m tackling the common things that hold us...

Are You a People Pleaser? My Top Tips for Learning to Please Yourself Instead! 04.04.2023

What do you do when you feel a client walks all over you? If you’re a people pleaser, you might just lie down and accept it. But babe, people pleasing means saying ‘yes’ to everyone else and ‘no’ to yourself! So on this episode of Fiercely Freelance: The Podcast, I explain how you can start making the shift from chronic people pleaser to fierce freelancer. Tune in as I walk you through spotting yo...

7 Exciting Offer Ideas to Help Boost Your Income 28.03.2023

Babe, if you want to make more money as a freelancer, start by looking at your offers. On this episode of the Fiercely Freelance podcast, I’m firing off seven fab ideas to add to your offer suite to make more money faster. Grab a pen and paper and come brainstorm with me! These seven offer ideas are a way for you to showcase your skills as a badass freelancer. You’ll learn about different products...

5 Reasons You May be Struggling to Book Clients 21.03.2023

Do you have too many blank spaces on your freelancing calendar? If you’re struggling to get clients to sign on the dotted line, this episode of the Fiercely Freelance podcast is for you. I tell you why your ideal clients aren’t yet your current clients⁠—and what to do about it.  The number #1 thing that you need to know is that just because you don’t have a lot of clients yet doesn’t mean that you...

How to Find Hidden Value in Your Service Offerings 14.03.2023

What if I told you that you could make more money from your freelance business? On this episode of Fiercely Freelance: The Podcast, I show you how your offers bring value to your clients and how to include that value in your pricing.  This episode gets real about measuring the value you bring to the table. I share the scoop on how to quantify your skills and expertise, even if they don’t increase...

Flip the Script: To Do List Overwhelm VS One Goal Per Day 07.03.2023

When you run your own freelance business, it’s easy to get into a case of serious overwhelm with a to-do list that’s a hundred metres long. But babe, that’s only going to burn you out. On this episode of the Fiercely Freelance podcast, I flip the script on business productivity and give you my one golden rule that gets sh*t done.  Today I unpack my ‘One Goal Per Day’ technique that lets you achiev...

My Favourite Time Management Apps + Tools 28.02.2023

When you’re running a freelance business, your most precious resource is your time. We all have just 24 hours to get sh*t done and sometimes it feels like it’s not enough. So on this episode of the Fiercely Freelance podcast, I’m sharing the time management apps and tools I use to crunch through client work and protect my downtime.  I walk you through the magic of time blocking and tell you how I...

How to Decide if Freelancing is Right for You 21.02.2023

Setting up a freelance business is a seriously big step babe and the freelance life isn’t right for everyone. But if you’ve got a dream business idea that won’t go away, you could go freelance. In this episode of the Fiercely Freelance podcast, I share the signs that you’re ready to take the next step and become a fierce freelancer! Today you’ll hear me go through a checklist of signs that you sho...

The 5 Boundaries I Wish I'd Set When I First Started Freelancing 14.02.2023

I’ve been in the freelancing game since 2010 and when I look back on those early days, I wince about what I used to let my clients get away with. Bad behaviour, giving discounts, evening calls…the works. If you’re struggling with loosey goosey boundaries and wanna hear a dose of my (painful) hindsight, I’ve got you babe. In this episode, I list the boundaries I wish I’d had so you can learn from m...

6 Strategies for Narrowing Down Your Niche 07.02.2023

I’m not gonna lie to you, I’m pro niching for freelancers. When you niche, you’re saying ‘yes’ to doing work you love AND getting noticed for it. But what even is a niche? And how do you pick a niche? Don’t worry babe, I’m here to tell you all about it. This episode of Fiercely Freelance: The Podcast is all about how to choose a niche for your freelance business. I explain why I love niching and t...

How to Avoid Paralysis Analysis, Procrastination and Perfectionism as a Freelancer 31.01.2023

You’ve got a big client deadline looming on the horizon and you want to get that sh!t  done. But instead of knocking it out of the park, you’re suddenly browsing Instagram, checking your notes for the 50 millionth time or tweaking the font size. If this is you, I’ve got you babe.  In this episode, I talk you through slaying three of the monsters that hold you back from being your best Fiercely Fre...

Flip the Script: Charge by the Project, Not by the Hour 24.01.2023

Do you currently charge clients by the hour? We live in a world where time is the most commonly associated metric for remuneration in both the workplace and freelancer economy – but is it the best way to earn money, or is there another way?  In these new ‘Flip the Script’ episodes I’m going to be challenging a perspective or an idea that exists in the freelance business space, starting this week w...

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