Ceels Lockley | Offer Strategy Expert
Sold Out Offers
Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.
Author
Ceels Lockley | Offer Strategy Expert
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Flip the Script: To Do List Overwhelm VS One Goal Per Day 07.03.2023 16:47
When you run your own freelance business, it’s easy to get into a case of serious overwhelm with a to-do list that’s a hundred metres long. But babe, that’s only going to burn you out. On this episode of the Fiercely Freelance podcast, I flip the script on business productivity and give you my one golden rule that gets sh*t done. Today I unpack my ‘One Goal Per Day’ technique that lets you achiev...
My Favourite Time Management Apps + Tools 28.02.2023 9:42
When you’re running a freelance business, your most precious resource is your time. We all have just 24 hours to get sh*t done and sometimes it feels like it’s not enough. So on this episode of the Fiercely Freelance podcast, I’m sharing the time management apps and tools I use to crunch through client work and protect my downtime. I walk you through the magic of time blocking and tell you how I...
How to Decide if Freelancing is Right for You 21.02.2023 9:46
Setting up a freelance business is a seriously big step babe and the freelance life isn’t right for everyone. But if you’ve got a dream business idea that won’t go away, you could go freelance. In this episode of the Fiercely Freelance podcast, I share the signs that you’re ready to take the next step and become a fierce freelancer! Today you’ll hear me go through a checklist of signs that you sho...
The 5 Boundaries I Wish I'd Set When I First Started Freelancing 14.02.2023 19:21
I’ve been in the freelancing game since 2010 and when I look back on those early days, I wince about what I used to let my clients get away with. Bad behaviour, giving discounts, evening calls…the works. If you’re struggling with loosey goosey boundaries and wanna hear a dose of my (painful) hindsight, I’ve got you babe. In this episode, I list the boundaries I wish I’d had so you can learn from m...
6 Strategies for Narrowing Down Your Niche 07.02.2023 22:09
I’m not gonna lie to you, I’m pro niching for freelancers. When you niche, you’re saying ‘yes’ to doing work you love AND getting noticed for it. But what even is a niche? And how do you pick a niche? Don’t worry babe, I’m here to tell you all about it. This episode of Fiercely Freelance: The Podcast is all about how to choose a niche for your freelance business. I explain why I love niching and t...
How to Avoid Paralysis Analysis, Procrastination and Perfectionism as a Freelancer 31.01.2023 23:29
You’ve got a big client deadline looming on the horizon and you want to get that sh!t done. But instead of knocking it out of the park, you’re suddenly browsing Instagram, checking your notes for the 50 millionth time or tweaking the font size. If this is you, I’ve got you babe. In this episode, I talk you through slaying three of the monsters that hold you back from being your best Fiercely Fre...
Flip the Script: Charge by the Project, Not by the Hour 24.01.2023 15:40
Do you currently charge clients by the hour? We live in a world where time is the most commonly associated metric for remuneration in both the workplace and freelancer economy – but is it the best way to earn money, or is there another way? In these new ‘Flip the Script’ episodes I’m going to be challenging a perspective or an idea that exists in the freelance business space, starting this week w...
5 Tips for Refining + Evolving Your Services This Year 17.01.2023 16:31
What are your goals for this year love? Whatever you have planned, your service offerings are going to play a bigggg part in shaping your year and your focus. With this in mind, in this week’s episode I’m here to guide you through reviewing and refining your services for 2023 so that they a) make you the money you desire b) feel good and rewarding for you 💜 Areas I discuss this week include… ✨ F...
How to Create Offers That Sell on Repeat to Your Dream Clients 10.01.2023 18:37
Wanna sell more of your services this year? In this week’s episode of the podcast I’m here to guide you through both how to create compelling offers for your dream clients, and how to sell them with ease. As a strategist specialising in offer suite development for freelancers and service providers, I’ve seen first-hand how the right offers can transform both your business mindset and your sales fi...
The Freelancer Gameplan 2023 03.01.2023 23:35
What do you want from your freelance business in 2023? The start of a fresh year is an exciting opportunity to set some goals and get focused, but it can also feel pretty overwhelming! In today’s episode I’m here to give you some guidance on your business strategy for the year ahead to enable you to have more time freedom, more money and greater flexibility in your schedule. Listen in to hear more...
2022 Business Year In Review: My Biggest Lessons + Takeaways + What I'll Be Doing Differently Next Year 27.12.2022 36:38
Let me take you behind the scenes of Fiercely Freelance in 2022. In this final episode of the podcast for the year, I share a frank account of my year, reviewing and reflecting on my business journey including the lessons and the wins along the way. 2022 was very much a year of two halves – in January my main client gave notice on our retainer and I spent the first half of the year scrabbling abo...
How to Set Goals, Measure Success + Plan Your Q1 2023 20.12.2022 21:33
Do you know how to set goals? This week I’m here to guide you through how to set goals effectively and measure their success. I’ll also be giving you my goal setting framework to help you plan your first quarter of 2023 ✨ In this episode hear more on: Why goal setting can benefit your business How to set goals – my 3-step method How to measure success How to plan your Q1 2023 It’s also super impo...
Tax Returns, Invoicing + Money Matters with UK Small Business Accountant Mary O'Brien 13.12.2022 1:05:05
How comfortable are you with doing your accounts? My guest on the show this week is the fabulous Mary O’Brien, a qualified UK accountant who specialises in helping small businesses and self employed people feel empowered by their numbers instead of intimated. After 17 years working in corporate, freelancing and running a creative business, she started Pink Opal to reach people who feel that their...
Building a Thriving Community and Co-Working Space with Jess Berry 06.12.2022 51:02
One of the best things about freelancing is of course the fact that you get to work from anywhere, right? But all too often that can be at home, by yourself, five days a week 😕 Whilst the freedom and flexibility of freelancing can be alluring, it can also be a very isolating and confusing time – as experienced by my guest this week, Jess Berry, who became self-employed around five years ago. Not...
Frankly Freelance : Building Better Boundaries with Copywriter Pip Christie 29.11.2022 41:46
I’m delighted to welcome a total megababe to the show today, copywriter and London gal Pip Christie to chat about her freelancing journey. It’s so important to me that you get to hear from real freelancers about their experiences – both positive and negative – and Pip has some great anecdotes and advice! In this episode you’ll hear about: ✹ How Pip got started in freelancing ✹ Pip’s exciting move...
7 Ways to Make Selling Easy + Enjoyable 22.11.2022 19:08
Do you find selling yourself a bit icky? Do you struggle to talk about your services and packages with ease, or find money conversations super daunting? In today’s episode I’m here to guide you through 7 ways to make selling more enjoyable as a freelancer – because the good news is, it can be fun, exciting and super easy! One of the things about freelancing which no one really talks about is the f...
A No BS Chat about Online Biz, Marketing + TikTok with Copywriter Chloe Barnes 15.11.2022 57:52
“The way that you speak is how you should be writing. If you focus on documenting your voice instead of writing from a blank page, you will find it so much easier to write.” Chloe Barnes aka @thewritechloe is a copywriter and personal branding strategist for bold, witty, fun brands. She helps people who are the face of their brand grow an audience of superfans, and in this episode of the podcast w...
How to Manage Your Bookings + Availability as a Freelancer 08.11.2022 14:46
“If it’s not 100% fuck yes, don’t waste your time trying to convince and cajole someone to work with you”. Have you ever wondered how to manage your availability and bookings as a freelancer? Whether you are fully booked or wanting to book in more clients, this episode will help you get more clarity on how to operate your diary and capacity. In this bitesize episode I will chat through a few diffe...
A Deep-Dive on Codependency: Chronic People-Pleasing, Boundaries, Communication + Self-Worth with Jo Westwood 01.11.2022 1:05:31
Today I am joined by Jo Westwood, aka The Codependency Coach to deep dive on the topic of codependency and what this means for so many women. From lack of boundaries, chronic people-pleasing and external validation to over-giving, toxic relationships and a ton more, this episode is SO helpful and insightful and will really get you thinking about your own self-worth. Jo specialises in helping women...
Frankly Freelance: A Juicy, Honest Chat about Freelance Life with Copywriter Liane Abrams 25.10.2022 41:48
In this month’s instalment of my Frankly Freelance series on the podcast, I'm joined by copy and content wizard Liane Abrams @thecontent.creator to hear her freelancing story. Don't know Liane yet? You need to! She's super fun, smart and will inspire you with her witty yet highly valuable advice for freelance life 😍 With a background in marketing, Liane first took the leap into freelancing in Ma...
10 Things I’ve Learned in 50 Episodes of Podcasting 18.10.2022 19:46
Today is the 50th episode of this podcast (whoop!) and to celebrate/reflect I thought it might be fun to share the 10 things I’ve learned in 50 episodes of podcasting. From getting comfortable speaking into a mic to honing my interviewing skills, it’s been a huge learning curve but a process I’ve enjoyed SO much. In this episode I’ll talk you through some of the behind the scenes of this podcast...
My 5-Step S.T.U.C.K Method Explained 11.10.2022 13:45
One of the certainties of building a business is that there are going to be many, many times where you’re going to feel seriously STUCK. Over the course of working with hundreds of freelancers, I’ve developed a method to help you get out of the mud and get your running shoes on, so you can get ahead to where you need to go! Now I always caveat that my advice should always be tailored to your need...
Frankly Freelance: From Freelancer to Agency Owner + Back Again with Tasmin Lofthouse 04.10.2022 49:13
Many freelancers dream of building their own agency one day. My guest this week is a freelancer who has been there, done that, got the t-shirt and frankly, decided it wasn’t for her. Meet Tasmin Lofthouse, the founder of Fika Digital and one of the most honest, open and wonderful guests I’ve ever had the pleasure of chatting to. Tasmin and I had a juicy, deep chat about the journey of taking you...
The 7 Hats of a Business Owner + How to Manage Them Like a Pro 27.09.2022 15:05
Whether you like it or not babe, being a freelancer and business owner means that you’re going to have to get comfortable wearing quite a few different ‘hats’ or responsibilities in your business. In today’s episode I thought it might be fun to chat through 7 of these roles and share some pointers on how to manage these roles to keep you growing as well as sane! In this episode I walk you through...
Freelancing as a Director of Marketing with Lindsay White 20.09.2022 45:05
Are you a marketing professional with a desire to freelance or a freelance marketer who is looking to grow your business – either way, you’re gonna LOVE this episode! I’m joined this week by Director of Marketing, Lindsay White to chat about how to elevate your marketing services to win more clients and increase your income. During this chat Lindsay and I reflect on how much the corporate world in...
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