Ceels Lockley | Offer Strategy Expert
Sold Out Offers
Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.
Author
Ceels Lockley | Offer Strategy Expert
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
How to Redefine Your Schedule + Manage Your Time More Effectively 29.08.2023 12:21
Hi there babe! Which of these sounds more like you: You’re a fierce freelancer with iron-strong boundaries set around your free time so that you can do the things you love, OR that you’re a busy business owner who’s rushing around working all the hours under the sun, cramming in client work to get everything done? I know which one I want to be! So in this episode of Fiercely Freelance, I’m going t...
Real Talk: These 4 Mindset Blocks are Slowing Your Growth 22.08.2023 15:00
Hi there my love! In this episode of Fiercely Freelance, I’m taking a step back from all the strategy stuff and looking at the other key element of your freelance business: you. Get ready to go deep into the mindset work as I walk you through the 4 mental blocks you might have which will hold you back from having the business you want. I go through the 4 very common mindset blocks that I see in f...
5 Ways to Scale Your Schedule AND Your Profitability 15.08.2023 8:02
Hello love, thanks for dropping by ❤️ In this super quick episode of Fiercely Freelance, I’m giving you a friendly reminder that yes, you can step away from day rates and yes, you can earn more money from your freelance business while working fewer hours. Listen in to find out how! I give you 5 top tips on scaling up your freelance business to give you more money in less time. These techniques wil...
Why Day Rates Truly Suck + How to Price Your Services Instead 08.08.2023 14:30
Hello there my love! I’m carrying on with my summer series of Fiercely Freelance where I’m giving you a quick, powerful lesson in flipping your business model to make it work for you. And today, I’m telling you why day rates suuuuuuuuuuuuuuuuuck and what you can do about it! I give you the 3 major reasons why day rates suck balls so that you understand why it’s time for you to move on. Then I intr...
How to Tap Into Your Business Niche in 3 Steps 01.08.2023 9:57
Hey babe, welcome to the first summer edition of Fiercely Freelance! This snappy little episode gives you the 3 steps that you need to follow to identify your freelance business niche so that you can design the business that YOU want. I’m giving you an easy, 3-step breakdown guide to niching so that you find a niche that works for you. Grab a pen and paper and jot down your ideas, working out you...
Effective Cold Pitching, Overcoming People-Pleasing and Building a Niche VA Business with Laura Mackenzie 25.07.2023 35:51
Hey love! It’s been a while since I have a guest on the pod but that’s all about to change! Today I’m getting back into the Frankly Freelance vibe and chatting with the fab Laura Mackenzie of Kelp Collective. Laura set up her VA business, Kelp Collective, to help creative businesses to thrive and she’s here to share her freelancing story. Laura begins by telling me how she got her start in freela...
Flip the Script: Assumptions VS Evidence 18.07.2023 12:00
It happens to so many freelancers: you want to go for that big client or ask for more money for that huge project, but when it comes to the crunch… you don’t. Why? Because of the voice in your head telling you that you’re not good enough or that you don’t deserve it. But babe, that’s bullsh*t! In this episode of Fiercely Freelance, I tell you how to flip the script on your negative assumptions. T...
How Do I Create a Retainer Offer? 11.07.2023 11:22
If you’re a busy freelancer, having a retainer deal might seem like a dream. Recurring, stable revenue every month… what’s not to love, right? Well my love, on this episode of Fiercely Freelance, I walk you through everything you need to think about BEFORE you sign on your first retainer client. Get ready to rework your retainer offer into a service that you’ll love to deliver! In this episode, I...
The Era of the Expert + Why Generalising is Dead 04.07.2023 14:28
Babe, it’s time to kill your multi-hyphenated bio and step into the role of being the expert that you really are. On this episode of Fiercely Freelance, I’m calling an end to generalising and welcoming the era of being a f*cking expert in your freelancing niche! I compare what freelancing looks like when you’re a generalist vs a specialist and tell you why specialising is the way forward in your...
5 Limiting Beliefs That Could be Holding You Back from Working Less + Earning More 27.06.2023 13:24
We all want to work less hours and make more money, right? Of course! But there’s a reason that it might not be working for you yet my love, and that’s your limiting beliefs! But babe, I’ve got you 💜❤️💜 On this episode of Fiercely Freelance, I bust five popular limiting beliefs so that you can change your mindset and your freelance business! Join me as I unpack where your limiting beliefs might...
Wanna ATTRACT more clients? Start doing these 3 things! 20.06.2023 18:03
Want to stop chasing clients through DMs, paid advertising and frantic, make-a-wish marketing strategies? Of course you do babe, because being desperate for clients isn’t going to get you the freelance business of your dreams! So in this episode of Fiercely Freelance, I’m going to give you three tips you can put in place TODAY to attract more top clients to you. I break down the difference between...
10 Offer Strategy Mistakes to Avoid 13.06.2023 26:13
This episode of Fiercely Freelance is about one of my all-time favourite topics and is packed full of incredible and valuable insights. Because I love you and I want you to succeed as a freelancer, I’m giving it all to you for FREE. Grab a pen and paper my love, because I’m telling you the 10 Offer Strategy mistakes that you need to avoid! Today I share the 10 common Offer Strategy mistakes that I...
How to Structure Your Working Week, Create a Manageable Routine + Get a PROPER Work/Life Balance! 06.06.2023 32:43
The episodes I’ve made about managing your time as a freelancer have been some of my most listened to shows, and there’s a reason for that. People think that being able to earn more whilst working less is some kind of voodoo magic, but babe, it’s really not. In this episode of Fiercely Freelance: The Podcast, I walk you through creating a blueprint for a working week with proper, effective work/li...
The No-BS Guide to Become a £5k/month Service Provider 30.05.2023 14:00
If you’re ready to start hitting some serious income benchmarks in your freelance business, you’re in the right place and listening to the right podcast. In this episode of Fiercely Freelance: The Podcast, I give you the no-BS guide to getting your business to a solid 5k/month income without working longer hours. Yes my love, you can do it 💪 First off, I tell you why you need to ditch your hourly...
My Biggest Lessons in Business: 2010-2023 23.05.2023 14:15
Hello love! In this episode of the Fiercely Freelance: The Podcast, I flip back through my business calendar to look at the five biggest business lessons I’ve learnt since I started freelancing way back in 2010. Wherever you are on your freelancing journey, you’ll want to hear about my business f*ck ups so that you can avoid them. Tune in because this is going to get juicy! I share the five bigge...
Flip the Script: Hard Work VS Effective Work 16.05.2023 18:28
How often do you tell yourself that you need to “be more productive”? Or that working longer hours will make you more money? We all do it, especially as freelancers, but babe, I’m here to tell you to get off the busy bus! In this episode of Fiercely Freelance: The Podcast, I flip the script on hard work vs. effective work and share tips on how to make your business run more efficiently and make yo...
The 10 Mindset Shifts You Need to Work Less + Earn More 09.05.2023 17:40
Hey babe! So glad that you’re here for this episode of Fiercely Freelance: The Podcast because this one is The Big One. Today, I’m going to give you the 10 mindset shifts you need to know if you want to start working less and earning more. Yes, it’s possible! Yes, you can do it! And yes, it’s all about changing your mindset! So listen up, get comfy and get ready to rethink how you run your freelan...
78. My Favourite Tools + Tech for Teamwork + Collaboration 02.05.2023 16:08
So you’ve built up your business from scratch, got a load of clients who think that you’re the sh*t and now you’re ready to take on more projects by growing your team. But….how do you keep track of everyone and everything at once? Well babe, I’ve got you. Come join me on this episode of Fiercely Freelance: The Podcast, where I’m sharing my best tools and tech that’ll help your team to ace the assi...
Outsourcing + Delegation: My Top Tips on Building Your Dream Team 25.04.2023 23:01
Do you have a lot on your business plate? Of course you do love! Being a freelancer means that there’s a million and one things on your to-do list, every day. So on this episode of Fiercely Freelance: The Podcast, I’m helping you to decide if you’re ready to start outsourcing and showing you what that could look like for your business. You’ll hear me list the signs that you’re ready to start gett...
Signs + Symptoms That You're Near Burnout + How to Get Help 18.04.2023 21:34
Being a freelancer is hard. It’s HARD babe! I’ve been there and I know it. So on this episode of Fiercely Freelance: The Podcast, I’m giving you my no-judgement advice about spotting the signs of burnout so that you can be a happier, healthier freelancer with a business that you f*cking love. I share my burnout story so that you can see if it sounds like your life now. You’ll hear the symptoms of...
How to Take Time Out of Your Business Without Feeling Guilty 11.04.2023 16:17
Even though the corporate office world is long behind you, you might feel like you’re still chained to your desk. But babe, I’m here to tell you the good news: You don’t have to ask for permission to take holidays any more! So on this episode of Fiercely Freelance: The Podcast, I’m writing you a permission slip to take the time off that you need 💝 Today I’m tackling the common things that hold us...
Are You a People Pleaser? My Top Tips for Learning to Please Yourself Instead! 04.04.2023 19:19
What do you do when you feel a client walks all over you? If you’re a people pleaser, you might just lie down and accept it. But babe, people pleasing means saying ‘yes’ to everyone else and ‘no’ to yourself! So on this episode of Fiercely Freelance: The Podcast, I explain how you can start making the shift from chronic people pleaser to fierce freelancer. Tune in as I walk you through spotting yo...
7 Exciting Offer Ideas to Help Boost Your Income 28.03.2023 10:01
Babe, if you want to make more money as a freelancer, start by looking at your offers. On this episode of the Fiercely Freelance podcast, I’m firing off seven fab ideas to add to your offer suite to make more money faster. Grab a pen and paper and come brainstorm with me! These seven offer ideas are a way for you to showcase your skills as a badass freelancer. You’ll learn about different products...
5 Reasons You May be Struggling to Book Clients 21.03.2023 19:36
Do you have too many blank spaces on your freelancing calendar? If you’re struggling to get clients to sign on the dotted line, this episode of the Fiercely Freelance podcast is for you. I tell you why your ideal clients aren’t yet your current clients—and what to do about it. The number #1 thing that you need to know is that just because you don’t have a lot of clients yet doesn’t mean that you...
How to Find Hidden Value in Your Service Offerings 14.03.2023 20:37
What if I told you that you could make more money from your freelance business? On this episode of Fiercely Freelance: The Podcast, I show you how your offers bring value to your clients and how to include that value in your pricing. This episode gets real about measuring the value you bring to the table. I share the scoop on how to quantify your skills and expertise, even if they don’t increase...
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