Ceels Lockley | Offer Strategy Expert

Sold Out Offers

Business EN ↓ 221 episodes

Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.

Author

Ceels Lockley | Offer Strategy Expert

Category

Business

Latest episode

Jul 7, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Should You Create an Offer For Every Type of Client You Serve? 13.08.2024

Should you create an offer for every type of client you serve? In today's episode, I'm answering this FAQ to help you figure out whether you need to be creating different types of offers for different types of clients. When you have a broad niche or don’t have a niche at all, you’re probably getting all types of people coming to your business and you might feel compelled to make a customized offer...

3 of My Favourite Ways to Sell Without Being Sleazy 06.08.2024

Do you like selling? Whether you love it or you hate it, it’s part of running a business. In this episode, I share my favourite ways to sell without being sleazy – especially for those who HATE selling and want to make the whole process more enjoyable.   You will sell without being sleazy when you… Create offers that lead seamlessly to one another Invite clients into your inner circle to build inf...

Why Your Tools + Automations Shouldn't Replace High Quality Client Service + Personalised Delivery 30.07.2024

You can’t automate your entire service. If your systems are so automated that you barely interact with your clients, take a step back and listen in. In this episode, I’m going to explain why a high-quality client experience is more important than a fully automated system and how to achieve balance with both.  Most clients don’t want to simply interact with a project management tool and call it a d...

Meta Sent Me to Jail During My Launch: Why Clear AND Clever Messaging Matters More Than Ever with Emelie Sanders of Pass The Queso 23.07.2024

What happens when you lose all of your audience in one day? In this episode, I invited Emelie Sanders to tell me more about her experience losing her IG account in the middle of a launch and how she’s been able to keep her launch successful thanks to her clear AND clever messaging with her new account.  Emelie Sanders is a copy coach and the owner of Pass the Queso, where she brings humour and com...

How to Navigate Making BIG Changes To Your Business, Trusting the Process and Pushing Through the Messy Middle 16.07.2024

Things will get messy when you decide to change your business. This happens to all service providers and it will happen to you if it hasn’t already. That’s why this episode will teach you how to deal with these changes – whether you are in the middle of a big change or are preparing for it.  The messy middle is what I like to call this process where my long-term clients feel a lot of uncertainty,...

Data is not Just Your Open Rate: What To Track Outside of The Norm to Drive Your Decisions with Kierra Conover 09.07.2024

Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin. Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and marke...

5 Messaging Principles for Attracting Dream Clients to Your Offers and Services 02.07.2024

Without good messaging, your offers are just a price list. If your messaging is not aligned with your offers and your expertise… then this episode is the perfect opportunity to revamp it, because I will give you the 5 principles that will make your business stand out from the crowd with your messaging.  Messaging is all about your feelings, your values, what you stand for, what makes you unique an...

How to Inject More Personality In Your Business Brand with Eva Couto 25.06.2024

Does your brand feel flat? Then your brand needs more of your personality. In this episode, I invited Eva Couto, a brand designer and strategist, to talk about how to make your brand feel more personal and stand out from the crowd with the right storytelling. Eva is a 26-year-old Brand Designer & Strategist born, raised and based in Porto, Portugal. She helps creative solopreneurs & badass small b...

The Roadmap I Use to Help My Clients Cut Their Hours + Double Their Income 18.06.2024

Have you already found your balance in your business? If not, then you are in the right place. I help my clients achieve their goals (such as earning more money, having more clients, and working less!) and shift their mindset with my own roadmap, which I will discuss in detail in this episode. To succeed with the Renaissance Roadmap you need to... Reclaim Refine Reveal What’s the best thing about...

4 Big Mindset Shifts to Hit £100K+ Revenue 11.06.2024

Growth in business and revenue is usually the result of a series of big mindset shifts. Whether you need it in your confidence, your authority, or how you think about money, in this week’s episode, I’ll walk you through the mindset shifts I personally experienced before I reached £100K turnover. Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your nam...

The Long-Term Impact of Doubling Down on Your Expertise 04.06.2024

Is your list of services a never-ending list of skills? If you feel a bit of a generalist in your business, then stop and listen to why doubling down on your expertise, what you REALLY love to do and are good at, can change the way you do business to earn more money with better clients. If you double down on your expertise you will… Focus on your expert areas Get clarity on what you’re selling Gro...

How to Sign a Dream Client on Premium Prices in 60 Days 28.05.2024

Dream clients are the best type of clients you can have. They are aligned with your values, pay you on time no matter your pricing, you like learning from them and simply love working with them. In this episode, learn how you can sign your own dream clients. If you are struggling to sign dream clients in your business because your messaging is not in the right place, then you need to… Get rid of y...

3 Steps to Switch From Day Rate Consultant to Online Service Provider 21.05.2024

If you’re a female consultant or freelance consultant – especially one with 10 or 15 years of experience – this episode is for you. Learn why becoming an online service provider with your offers can make you earn more money, save time, and have a peaceful business.  You will become an online service provider if you… Get clear on your result person and method Create a premium offer for your dream c...

Book Out Your Services on LinkedIn in 1 Hour Per Week with Simi Awokoya 14.05.2024

You probably have a LinkedIn account, but are you ACTUALLY using LinkedIn for your services? By not making the most out of LinkedIn, you’re missing out on a great opportunity to book more clients for your business. In this episode, Simi Awokoya gives us juicy tips on how to get bookings in LinkedIn in just one hour per week with your personal brand. Simi Awokoya is a career and personal brand coac...

How to Revamp Your Services + Pricing for Daily Peace 07.05.2024

Do you feel overworked and underpaid? Sounds like you need a strategic revamp. In this episode, you will hear an action plan to overhaul your services and move away from sucky clients and low-ball rates.  To successfully revamp your business and get the financial freedom and the peaceful business you deserve, you need to… Focus on your needs Think about the results Get clear on your person Think a...

Here are All The Lies You've Been Told About Niching Down 30.04.2024

If you’re scared of niching down, it’s probably because someone told you a lie about it. In this episode, I’ll tell you all the lies and myths surrounding niching down. Niching down is one of the BEST steps you can take as a service provider to find the best clients for your business. However, according to a lot of people, niching down… Limits you Won’t let you take work out of your niche Puts off...

6 Types of Offers To Consider in Your Offer Suite 23.04.2024

Have you considered what offers you need to create in your business? No business can work with only one offer or just the signature offer, even if that’s the one you need to give the most attention to. If you feel overwhelmed by only thinking about all the offers you need to create, I have some ideas for your offer suite in this episode. If you are struggling to create the right offers in your off...

Do You Need a Low, Mid + High Ticket Offer? My Honest Thoughts on Offer Ladders 16.04.2024

Your offer suite should show your expertise and the process of your work instead of simplifying it with different tiers of offers. In this episode, I share what I think about offer ladders and how you can design refined offers – especially if you recently switched from charging hourly or daily to packages.. Listen in to learn some of the most common mistakes you can make by making an offer ladder,...

Setting Up as a Service Provider? Here's Your Business Checklist 09.04.2024

Whether you are just starting as a freelance service provider or have longtime clients already, you need to set up your business officially. In this episode, I prepared a business checklist with all the basics that will allow you to have a peaceful business with your own identity and offers. To successfully set up your business and become a fully fledged service provider, you need to… Get yourself...

Service Pro Spotlight: Hannah Spicer - E-Commerce Consultant 02.04.2024

In today’s episode, Hannah Spicer joins me to share how she created a thriving e-commerce consultancy working with some of the UK’s leading luxury brands.  This episode is part of my Service Pro Spotlight series, highlighting individuals and businesses who have built excellence in their niche and sharing their journey and experiences to inspire and guide others. Hannah is an e-commerce and Digital...

A Simple Guide to Retainer Offers for Online Service Providers 26.03.2024

If you have ever wondered how to create a retainer offer that’s easy to understand and has good deliverables, today’s episode is a must-listen for you, particularly if you have ever struggled with the creation process before. Some of the things you can expect to learn today include… What is a retainer offer Who should it be targeted to What are its elements How you can implement it in your busines...

5 Signs You're Ready to STOP Selling Execution Services + Start Offering Strategy 19.03.2024

Are you ready to stop executing and start strategising? No matter how you started your journey, you can make the switch from selling done-for-you execution to done-for-you strategy. You’re probably already more than ready to sell strategy, but the signs can be difficult to spot! Here are the tell-tale signs that you’re ready to offer strategic services: You’ve got enough knowledge You’re already t...

Why Your Offer Isn't Selling (+ What To Do About It!) 12.03.2024

You don’t need to rebrand your whole business / get a VA / invest £40K in a mastermind because your offers aren’t selling. In this episode, I talk about the reasons why your offers aren’t selling and how to improve your sales process.  Your offers are not selling right now because: You’re selling the features not the benefits You’ve promoted your offer only once a week The price is too high or too...

18 Months, £40K Revenue and 50+ Clients: Developing My Signature Offer Taught me THIS about Offer Strategy 05.03.2024

Are you thinking of developing your signature offer or have already started? Then you’ll be interested in listening to my takeaways from developing my signature offer, especially if you want to increase your client list and revenue while having an offer that makes sense for your business. Creating a signature offer from scratch takes A LONG time and it is a process that never stops, even when you...

Your Schedule is Your Success: Capacity Planning Like a Pro 27.02.2024

Have you ever wondered how the pros schedule their day? Then you’re in the right place! In this episode, I give you a couple of tips for a better work schedule and talk about capacity planning to improve your workload to succeed with your business.  As a mom who has to juggle between having her own business, school runs, and managing my home, a good work schedule is a MUST for me. Since then, I’ve...

Listen to the Sold Out Offers podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.