Ceels Lockley | Offer Strategy Expert
Sold Out Offers
Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.
Author
Ceels Lockley | Offer Strategy Expert
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
The Sales Series: How to Increase Sales of Your Headliner Offer 11.03.2025 10:15
If your signature offer isn’t selling as well as you’d like, this episode is going to change that. In this episode of The Sales Series, I’m sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy. I’ll cover why specificity sells, how to simplify your offer to make it more premium, a...
The Sales Series: How to Sell Your Offers 04.03.2025 10:28
If selling your signature offer feels harder than it should, this episode is for you. In the second installment of The Sales Series, I’m breaking down how to increase sales of your headliner offer – the one that should be bringing in the bulk of your revenue – without overstuffing it or making it more complicated than it needs to be. We’re talking about why more is NOT more when it comes to premiu...
Overcoming the Fear of Specialising and Embracing Expert Energy with Loni Nelson 25.02.2025 49:24
In this episode, I’m joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients. We talk about the fears that come with specialising, especially the worry of being "too niche", and how...
My C.O.R.E Offer Method for Creating a Profitable Offer Line Up 18.02.2025 11:12
In this episode of Sold Out Offers, I’m breaking down my Core Offer Method, the framework I teach inside Dreamium, to help you build a strategic, profitable offer suite that attracts dream clients and makes scaling your business easier. I’ll guide you through the four key pillars of a profitable offer suite – Clients, Offers, Revenue, and Expert Energy. You’ll learn why starting with the right cli...
4 Ways to Re-Define Your Expertise & Streamline Your Offer Suite 11.02.2025 11:22
Feeling stuck in your business? Maybe your offers don’t feel aligned anymore, or you’re wondering if it’s time to pivot but aren’t sure where to start. In this episode, I’m breaking down four ways you can refine your expertise, sharpen your positioning, and create an offer suite that feels clear, strategic, and profitable. I’ll walk you through why specialising is key to standing out, how to defin...
How to Specialise in Your Offerings Without Getting FOMO 04.02.2025 11:40
Ever felt the pull to niche down but worried about what you might lose in the process? You’re not alone. In this episode, I’m tackling one of the biggest fears service providers face – the worry that specialising means saying no to opportunities, income, and growth. Spoiler alert, it doesn’t! I’ll walk you through why specialising is actually the fastest way to scale, attract dream clients, and bu...
From Burned Out Social Media Manager to Booked Out Brand Messaging Specialist: Pivoting Offers with Caitlin Hoare 28.01.2025 30:42
In this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients. We dive into the challenges Caitlin faced – letting go of steady retainer clients, o...
Common Offer Strategy Mistakes to Avoid as an Online Service Provider 21.01.2025 13:38
In this episode, I’m getting real about the most common offer strategy mistakes I see service providers making. From creating offers out of boredom or scarcity to overwhelming clients with too many choices, these pitfalls could be holding you back from building a thriving, sustainable business. I’m guiding you into why your signature offer should always be the star of the show, how to avoid overco...
How to Sell Multiple Offers in One Launch: Unpacking My Rebrand & Offer Festival 14.01.2025 17:26
In this episode, I’m addressing a question I hear all the time: How do I sell multiple offers at once? Whether you’ve just revamped your offer suite or created entirely new ones, this episode is packed with actionable strategies to help you share them with your audience in a way that builds excitement and brings results. I’ll walk you through how to turn a multi-offer launch into an event your aud...
Your Offer Strategy Gameplan for 2025: Trends on Innovation, Specificity & Prioritisation 07.01.2025 40:18
Welcome to the newly rebranded Sold Out Offers podcast. In this episode, I’m diving deep into the trends and predictions shaping the done-for-you and done-with-you service industry in 2025. Whether you’re a seasoned pro or just starting out, this conversation is your guide to staying ahead, crafting irresistible offers, and making your business the obvious choice in your niche. From the buyer’s jo...
Setting Healthy Boundaries with Clients: Preventing Overcommitment and Burnout 26.11.2024 24:28
Do you consider yourself a people-pleaser? Have you struggled with burnout because you don’t know how to say “no”? In this episode, I’ll guide you through the right mindset to set healthy boundaries with your clients. Stay tuned for a special announcement at the end of the episode! GRAB YOUR FREE GOODIE BAG To celebrate the launch of my rebrand next month, I’m hosting a week-long “Offer Festival”...
Considerations for Creating Your First £10K Offer as a Scaling Service Provider 19.11.2024 16:36
Creating a £10K offer doesn’t have to be sur. In this episode, I guide you through some considerations you need to create your first £10K offer – especially if you don’t know where to begin but know you’re on the path to attracting bigger dreamy clients. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and sh...
The 4C's of Creating 100K in Revenue 12.11.2024 22:22
Many will tell you success comes from having great ideas or from being lucky. However, the real success comes from being consistent. Becoming consistent with your business can be difficult, so for this episode, I guide you through the 4C’s you need for a successful business. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring service providers together...
Positioning Your Offers to Be The Go-To Service Provider in Your Industry/Niche 05.11.2024 17:41
Have you done the legwork needed to be at the top of your niche? If not, but you’re thinking about it, then this episode is for you. Listen in to learn what you need to do with your offers to become the go-to person in your industry and how to differentiate yourself from what others are doing. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring servic...
How Do You Know if Your Offer is Successful? 29.10.2024 7:28
The work you have to do on an offer doesn’t end when you launch it. In this episode, I will give you a few benchmarks I use to determine if an offer has been successful before, during and after the launch without any guesswork. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space...
Strategic Steps to Productizing Your Services for More Profit 22.10.2024 11:56
If you’re spending hours on bespoke or hourly-rate services and are looking for ways to streamline them, then this episode is for you. In this episode, you will learn how to productize your services strategically and sell them to your dream clients on repeat while saving time on proposals and negotiations. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to...
Selling a Service Is Not Enough Anymore and Why You Need To Create an Experience 15.10.2024 12:22
Selling is different than what it used to be a couple of years ago. Today, it isn’t enough with just a service list and your social media accounts up and running. In this episode, I will guide you through how to make your service an experience for your clients – especially if you have been a service provider for over 3 years. Join Sisters of Service Sisters of Service is a thriving peer-to-peer c...
When is The Right Time to Re-Tool Your Offers? 08.10.2024 12:20
How do you know when you're ready for an overhaul of your offers? Whether it is because you’re bored, you’ve analysed your numbers, or you know something has to change, in this episode I will guide you through the process of knowing when it is the right time to revamp your offers. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring service providers t...
How to Overcome Boredom in Delivering Your Offers as a Specialist 01.10.2024 17:36
What happens when you get bored of your offers? Making a new batch of offers or revamping your business sounds like the obvious answer, but it isn’t. In this episode, you will learn how to go through offer boredom, resist the impulse to change everything and continue to deliver your offers with a fresh take. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed t...
Navigating Your Money Mindset as a Business Owner with Emilie Nutley 24.09.2024 45:36
A healthy relationship with money is key to running a sustainable business and yet, a lot of entrepreneurs don't feel comfortable thinking about and speaking about money. In this episode, Emilie Nutley and I will guide you through how to have a money mindset – especially if you feel ashamed talking about money with your friends, family or fellow service providers. Emilie Nutley is a passionate and...
Why Your Offer Ecosystem Should Have People Camping Out Like It's Glastonbury 17.09.2024 7:15
If you’ve ever been to a festival, you’ve probably seen hundreds (if not thousands) of people excited to get in – that’s exactly the effect your offer ecosystem should have on people. In this bite-size episode, I will explain why you should make your offers feel like Glastonbury. If you would like to learn how to sign more dream clients into your offers within 60 days, join the waitlist for Dream...
The 5 Missing Pieces in Your Offer Strategy 10.09.2024 16:37
If you’ve been working on your offer strategy recently, you might feel something is missing but aren’t sure what it is. In today’s epìsode, I’ll guide you through the 5 missing pieces in your offer strategy and how you can approach them for successful and profitable offers. As an offer strategist, I’ve seen it all. Whether you don’t know them, you don’t know how to approach them, or decided to sk...
3 Trending Offer Types & How to Design Them for Your Business 03.09.2024 16:33
The online business space is constantly evolving, and with it so are the different ways that services and offers are being sold and delivered. In today’s episode I’m walking you through 3 trending offer formats and how you can incorporate them into your offer line up. If you would like to learn how to sign more dream clients into your offers within 60 days, join the waitlist for Dreamium, my 8 we...
Why an Offer Is Not Just a Cute Name, a Set of Deliverables and a Price 27.08.2024 17:25
If you’re interested in working with an offer strategist or developing your offers beyond the basics, firstly you need to know what an offer is and why it’s more than just a nice name and a price. Join Sisters of Service Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic...
How I Grew My Revenue by 200% in 2024 VS 2023 20.08.2024 13:33
Spoilers ahead: It’s been a loooong road. In this episode, listen to the steps I took in my business journey to increase my revenue by 200% in just ONE year, what worked and what didn’t. I increased the revenue this year when I… Stopped fucking around Rebranded Created my mastermind Launched new programs Raised my prices I trusted myself I fully integrated into my business This is just a small lis...
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