Soft Serve By Mads Williams

Sexual energy doesn’t only charge your life, it can also assist with deep-seated healing in the body and in rewriting unnecessary beliefs and stories from the past. In this episode, Mads walks you through using her sexual practice to shift period pain, how the work opened up her heart to experience more love, and a dive into the cervix and the ways the vagina stores experiences and memories. It’s...

What happens when you lose your devotion to your sensual practice? This episode explores the realities of neglecting any foundational practice and falling off the bandwagon without shame. Mads shares how letting her self-pleasure practice slip amid summer socialising and new sexual connections has led to more overthinking, less grounded embodiment, and a dip in creativity.   Work with Mads https:/...

What patterns are looping in your life? Let's find them. Frequency is hard to grasp, yet it does all the unspoken talking and matching in our life. In this episode of Soft Serve By Mads Williams, Mads looks at the different ways we can inspect our own stories the themes playing on repeat, trust in relation to a  partner, and how to work on keeping our own frequency clear–therefore attracting thing...

Responding to what is requires the ultimate flex–surrender. But don't overlook the need for action. It's a balancing act! This episode looks at accepting what is, from topics like “he’s just not into you” all the way to trusting that life has it’s own magical plan unfolding.   Work with Mads https://madswilliams.com/   Connect on Insta https://www.instagram.com/madsmadswilliams/

Often the small ways we show care and love to ourselves have bigger and more profound long-term impact that the huge shifts. In this episode, Mads breaks down the way she embodies beauty in daily micro habits and behaviours.    Work with Mads https://madswilliams.com/ Join the Summer Soft Serve Portal beginning June 14, 2026   Connect on Insta https://www.instagram.com/madsmadswilliams/

Intimacy is often the thing that has us running scared. Paradoxically, it’s often the thing we crave the most. When you embrace the full spectrum of your sensuality, meeting yourself intimately and others becomes a natural extension of the practice. In this episode, Mads talks about all the ways she quizzed her intimacy threshold to find how she was the one responsible for the unavailable “fuck bo...

Solo sex is in desperate need of a rebrand. This episode explores moving from a solo "quickies" into intentional play that creates insane ripples across your reality. Whether you are single or intimate with a partner/s, this episode has gems to impact your life and your relationships. Let's dive in!   Work with Mads https://madswilliams.com/ Join the Summer Soft Serve Portal–June 14 2026   Connect...

Is squirting the answer to healing? In this episode, Mads Williams discusses her love of female ejaculation and all the healing, magnetic and sexy benefits of working with this as part of a sensuality practice. If you’re interested in understanding the emotional and physical relief of squirting, this episode might be one for you.   Work with Mads https://madswilliams.com/ Join the Summer Soft Serv...

In this episode, Mads Williams shares how she opens up her channel of creativity to a source beyond herself. Describing how sexual energy, techniques and an understanding of anatomy become a way to harness pure inspiration that can enhance creative output in work, business, and self-expression. She also discusses pleasure as a tool for processing and releasing stored memories, sadness, and trauma,...

Sex appeal–how do you own it? In this episode, Mads shares how a consistent pleasure practice and kinder self-talk has built embodied confidence, comfort in her body, and an integrated sex appeal, separate from performing. Mads discusses being single as a supportive container for tending to herself through touch, self-massage, mirror work, and sensual presence, and describes sexual energy as somet...

Mads Williams introduces Soft Serve, a podcast helping women rediscover self-pleasure, self-love, and self-trust, and explains the birth of this work. Including receiving the intention “sensual and erotic” and being drawn into supporting women’s healing around sexual embodiment. She shares a guiding question, “Am I turned on by my life?” and describes using it to recognise disconnection in the eve...