Social Soup

In this casual team chat episode of Social Soup, Michelle, Maggie, and Ashley explore the power of curiosity…and why thinking a little more like a toddler might actually help you in business, marketing, and life. This conversation wanders through the ways curiosity shapes how we learn, solve problems, and keep up with a rapidly changing world. The team shares real examples from agency life, lesson...

Michelle dives into why outdated, neglected, or technologically weak websites are becoming a major problem in today’s A.I.-driven search landscape. She breaks down what modern business websites actually need to do to support sales, visibility, and long-term growth. Michelle also shares practical action items business owners can use right away to evaluate whether their website is helping their busi...

Instagram dropped a new real-time photo feature called Instants. Eerily similar to BeReal and Snapchat. The sōsh team has thoughts. Michelle, Ashley, and Maggie break down Instagram’s newest rollout, and whether users actually want another social feature in an already crowded app. They also explore authenticity, doomscrolling, changing social habits, Gen Z behavior, and why more people may be step...

In this episode of Social Soup, Michelle D'Attilio and sōsh team members Maggie and Ashley discuss a potential rebrand of the Social Soup podcast! They also talk about the current roses and thorns of marketing, and share predictions for where marketing is going. We’ll be honest. This one’s got a lot of antics and banter. It’s a good peek into our team! Share, rate, and subscribe if you like th...

Michelle reflects on a recurring pattern: the rise of amazing technological tools...and not understanding their powers. The internet, the explosion of social media, and now, A.I. Each promised to make life better. In many ways they did, but with very real consequences. The real question isn’t how fast A.I. can help us work. It’s: What are we optimizing for? More output, or more life? Savoring Soci...

This Social Soup Morsel is a sample of one of our favorite episodes, where Michelle chats with Stephanie Krubsack. Stephanie is a sustainability expert! She is the CEO of Purevant Living and host of the Person and Planet Podcast. Stephanie explains how businesses can reduce waste, save money, and actually get their teams excited about it. She and Michelle explore hidden revenue in your waste strea...

In this episode of Social Soup, Michelle D'Attilio is joined by sōsh team members Maggie and Ashley for a creative experiment in marketing. Each of them rebrands an everyday item (without changing the product at all) to show just how powerful language and positioning can be. Play along and guess which products they’re describing! This episode breaks down how brands shape perception and influen...

What do words like woke, DEI, and feminist actually mean nowadays? In this team episode, Michelle, Maggie, and Ashley play a game to unpack how language has evolved, and in many cases, been distorted.  They explore how words shape identity, incite reactions, and fuel division…often without us even realizing it. This episode is a deep dive into why we need to slow down, ask better questions, and th...

After a hectic week of client work, stat reports, and strategy sessions, Michelle, Maggie, and Ashley hit the record button and see what happens!  The conversation includes business lessons, workplace wins, and...a technical glitch. They also discuss why positivity and finding good news in a chaotic world matter so much right now.  It’s a little chaotic and a lot funny. Grab a bowl of soup and hea...

In this episode, Michelle breaks down the State of the Union through a marketing lens: not a partisan one. She talks about crisis language, tribal identity, and demanding measurement and facts. Michelle also unpacks how to recognize persuasion architecture and use critical thinking. If you enjoy Social Soup, share it around! Subscribe, tell your friends, and leave a review. Connect with Michelle o...

Can social media be addictive, or just lead to “problematic use”? This week, the sōsh team breaks down Instagram’s recent courtroom testimony on that topic, where people are claiming personal injury from social media. This episode explores that and looks at the psychology behind infinite scroll and what addiction really means. We unpack where responsibility lies: platforms, parents, or all of us?...

Michelle shares stories about two small acts of kindness that carried enormous weight while her daughter underwent heart surgery in New York.  In a time when we’re all feeling exhausted and divided, Michelle explores why kindness stabilizes both the giver and receiver. You don’t need to know what someone’s going through to choose kindness. Michelle’s challenge: Make it a point to someone kindness....

This Social Soup Morsel is a taste of Michelle’s first talk with John Graham, an author, activist, adventurer, storyteller, and TikToker!  John is the Executive Director of The Giraffe Heroes Project, an organization that provides a platform for people to share their stories on positive change. He also shares words of wisdom about searching for meaning. Love what we’re cooking up? Subscribe and sh...

Customer service isn’t just a support function: it’s key to a successful marketing strategy. Michelle is joined by sōsh team members Maggie and Ashley to unpack how real human connection, responsiveness, and thoughtful service directly impact retention, revenue, and brand trust.  The team explores why cutting corners on customer experience often costs more than it saves. They share stories, insigh...

What if succeeding in leadership, business, and life all came down to how well we improvise? In this episode of Social Soup, Michelle sits down with Kat Koppett to discuss how improv plays a role in daily life and why human connection is more important than ever.  Keep savoring the flavor: subscribe, share, and rate Social Soup! Check out Kat Koppett’s book on applied improvisation, "Training...

In this episode of Social Soup, Michelle sits down with Josée Tremblay, a seasoned leader, author, engineer, consultant, and more!  They explore leadership, decision-making, and why fun is an important element in business. They discuss navigating male-dominated industries and share insights on positive leadership, making better decisions, and creating teams that truly reflect the people they serve...

In this episode of Social Soup, the sōsh team kicks off the new year by discussing bad marketing practices. Michelle, Maggie, and Ashley unpack the growing frustration consumers feel with misleading marketing. They discuss fake discounts, scam ads, A.I. product photos, and dark UX patterns designed to confuse rather than help.  They dive into real examples, exploring why short-term tricks destroy...

Michelle is joined again by Beth Ridley, expert in workplace culture and Founder and CEO of the Ridley Consulting Group.  This time, they unpack why burnout has become an unfortunate norm. Beth explains that rest isn’t a reward, but a requirement for great leadership. Hustle culture, subtle workplace signals, and generational conditioning keep leaders stuck in “always on” mode. What does it actual...

Michelle is joined again by her friend Chris Kann, owner of CSK marketing and Chris Kann Coaching. Chris is an expert in market research, a business leader, and a coach. In this episode, Michelle and Chris dive deep into the evolving landscape of ethical marketing. They take a look at manipulative clickbait, emotional exploitation, and the lasting consequences of corporate missteps. They also tack...

Michelle is joined by Anthony Asher to talk about a community celebration honoring Tony Hsieh’s birthday. It’s from 1-5 PM on December 12 at Fergusons in Downtown Las Vegas. All are welcome! They have a conversation about legacy, creativity, grief, and the power of coming back together after years of distance. They share the story behind organizing the event and the impact Tony had on their lives....

Michelle reflects on the life, vision, and legacy of her dear friend Tony Hsieh. He was an entrepreneur, CEO of Zappos, and the mind behind the book Delivering Happiness. She shares personal stories about Tony’s brilliance, his obsession with community and creativity, and his ability to make people feel expansive and capable. She also opens up about the weight he carried, the misconceptions about...

Michelle sits down with fine art photographer, former symphony musician, and lifelong creative Lawrence D’Attilio! He reinvented himself as a visual artist whose abstract work blends photography, deconstruction, and emotion. His one-of-a-kind art is available for purchase (link below!) Larry and Michelle dive into the nature of creativity: where it comes from, how curiosity keeps the brain alive,...

In this episode, Michelle chats with Aleksandar Svetski, founder and CEO of Satlantis and author. They explore the idea of freedom in the digital age. Michelle and Aleksandar discuss the rise of remote work and social media, and the growing hunger for real-world experiences. Alexander shares insights from his career building Bitcoin ventures and Satlantis, a platform designed to reconnect people o...

Michelle welcomes back Michael Drescher, founder of Vibrant Body Company, to talk about blending conscience with commerce. Drescher shares what inspired his mission to revolutionize women’s apparel with safe, non-toxic, clothing designs. The conversation dives into how purpose-driven brands can make profit while doing good, the importance of values-based entrepreneurship, and the spiritual journey...

When a brand gave a mom influencer a New York Marathon bib she didn’t train for, the internet lost it…and for good reason. In this episode, Michelle and the sōsh team unpack how unchecked authority reveals a bigger problem in both marketing and politics: influence without integrity. From misguided brand partnerships to political propaganda disguised as truth, the team explores how easily influence...