Social Soup

In this episode, Michelle celebrates 26 years of sōsh: half a lifetime of creativity, reinvention, and resilience. She looks back on the company’s origins, the hardest years that nearly broke her, and the lessons that made her stronger. From the early days of web design to becoming one of the first social media agencies, this episode is about what it really takes to evolve: in business and in your...

Michelle sits down with Maggie, Ashley, and Sophie from the sōsh team to unpack the tangled web of misinformation and disinformation. They explore how social algorithms often amplify false information and why personal responsibility is key in the quest to uncover truth. They discuss everything from viral TikTok “doctors” to regulations, the psychology of engagement, and how to build digital litera...

Season 2 is here! Michelle D’Attilio kicks things off with a hearty reset. She shares what’s changing in marketing, in business, and in herself.  In this episode, Michelle dives into the return of organic content, why authenticity matters more than ever, and how brands can reconnect with real people in a digital world that’s tired of being sold to. Get ready for a new format, new energy, and candi...

In this episode, Michelle takes a hard look at the role we all play in fueling outrage online. Sparked by Jon Stewart’s recent monologue, she unpacks how media and social platforms profit from tragedy—and how our clicks, shares, and scrolls keep the cycle alive.  Michelle shares her own screen time wake-up call and offers four practical ways to break the pattern. Real change starts with us. Your c...

Michelle tackles the hidden ways social media algorithms and our own brains shape what we believe. She talks algorithms, echo chambers, and confirmation bias. Michelle also unpacks why virality doesn’t equal truth, and how to avoid getting trapped in a social feed-driven reality.  Listen in for practical steps on fact-checking, broadening your perspective, and protecting your mind from manipulatio...

In this bite-sized episode, Michelle shares a key lesson for entrepreneurs: don’t stop building your business while serving clients. She reflects on the challenges of balancing client work with business development, and the dangers of the feast-or-famine cycle in business. Michelle also closes with a heartfelt reminder about choosing kindness in today’s tense climate—and why sometimes, the healthi...

Season 2 of Social Soup is just around the corner! But before we dive in spoons-first, Michelle shares a quick update and a look at the social media shifts brands need to watch for now and going into 2026.  A few highlights: organic-first strategies, the rise of episodic storytelling, audience-driven search, and even Reddit’s role in trust-building. Michelle breaks it all down and predicts what’s...

We’re ladling up a serving of our conversation with John Rogers, an executive leader and the founder of RL Leaders Group! John explains the difference between intelligence and consciousness in A.I. — and why that matters. He and Michelle explore both the promise and the peril of this powerful technology, looking at ChatGPT’s friendly vibe AND its potential to surpass human thinking. Eep. If you en...

This Morsels episode features part of our talk with Lynne Dixon-Speller, Academic Dean at Edessa School of Fashion in Milwaukee.  Lynne shares powerful stories from her family’s history and her own entrepreneurial journey. She also explains two truths she’s learned: fear is a catalyst for change, and no is a request for more information.  Like what we’re cooking? Be sure to share Social Soup aroun...

In this Social Soup Morsel, we’re featuring a bite of our conversation with Chris Kann, owner of CSK marketing and Chris Kann Coaching. Chris talks with Michelle about staying sharp, embracing lifelong learning, and rejecting the “sit on a porch and retire” mindset. From New York Times puzzles to setting her own schedule, Chris shares how she keeps her brain engaged and her work meaningful. She an...

This Social Soup Morsel is a little sample of our chat with John Graham, an author, activist, adventurer, storyteller, and TikToker!  John’s life and career has spanned decades of world events. He shares what they taught him about resilience, leadership, and finding your voice in challenging times. Grab a bowl of lessons on courage, connection, and making a difference where you are. Subscribe and...

Ready for a quick throwback bite? Michelle chats with Michael Drescher, founder of Vibrant Body Company. In this Morsel episode, we highlight a powerful conversation about fast fashion’s hidden health risks—especially for women. From toxic dyes to misleading certifications, you’ll learn what to look for, what to avoid, and why your first layer of clothing matters more than you think. Savoring Soci...

Is your data the price of convenience? Does human authenticity actually matter to people over A.I. content? In this episode, the sōsh team unpacks Worldcoin’s eye-scanning project, A.I.’s growing role in advertising, and whether human creativity can stand out in an automated world.  They also dive into our growing lack of privacy and the potential of Universal Basic Income. Tune in for a real conv...

What makes a marketing campaign successful—and who decides that? In this short solo episode, Michelle shares things she tells clients *all* the time.  She unpacks a client moment to reveal how marketing works (or, doesn’t work) when goals aren’t aligned. Learn the difference between awareness and conversion, why you can’t outsource the whole customer journey, and which metrics really matter.  Shar...

Michelle chats with Curtis Sprouse, founder of behavioral science company EurekaConnect and the Institute for Biomedical Entrepreneurship. Michelle and Curtis have deep conversation about leadership, behavioral science, and personal growth. The two explore how traits can be developed over time, and the mental game of competition. They also look at how to lead with self-awareness, and what it means...

Michelle gets real with us in a quick solo episode. Sometimes everything in life just bubbles over, like a boiling pot of soup. Michelle opens up about managing professional and personal challenges…and why sometimes the two are intertwined. She talks about finding beauty in the chaos, and why to give ourselves grace instead of always trying to be perfect. If you crave more Social Soup, make sure t...

Social Soup just turned one! In this milestone episode, the sōsh team and new intern Connor reflect on the past year. They chat about the podcasting journey, marketing patterns, and personal growth.  The team covers topics that defined the year (cough, A.I.)—and what’s coming next. They also get candid about marketing to different generations, using influencer marketing, and why scrambled eggs are...

Michelle talks with Anya Cheng, Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and A.I. tools. A Girls in Tech 40 Under 40 honoree, Anya previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's. Anya and Michelle unpack the suitcase on the psychology o...

Michelle chats again with sōsh team member Maggie Golden about the constantly evolving marketing world. They explore current patterns in marketing, rising ad costs, and how the way we use hashtags is changing. A.I. zaps into the conversation, too. Tune in for their takes on the death of keyword stuffing, the rise of schema SEO markup, and why memes might just be your brand’s secret weapon. Grab yo...

Michelle flies solo for a raw, personal episode reflecting on an unexpected detour that reshaped her life—and the powerful lessons she's learned in the four years since. From heartbreak and betrayal to healing and self-trust, she shares how to show up with integrity, even when life hits hard. Michelle also dives into the state of modern marketing, calling for a shift toward ethical, transparen...

How do we build a life—and a world—that feels more like bliss? In this episode, Michelle sits down with sisters Sandi and Stacie Herrera to talk about their new book, Unpacking Bliss, and the framework behind HumanizEDU: a movement to transform school culture and support mental health in real, human ways. They open up about their sibling journey, co-founding a business, building emotional intellig...

Michelle chats with Nader Safinya, founder of culture branding agency Blackribbit and host of the Frog Talk podcast. In this episode, we explore what it means to lead, communicate, and build brands with real depth. From childhood challenges and racial identity to the contradictions of corporate “inclusivity,” our Nader holds nothing back. He and Michelle unpack how curiosity, creativity, and coura...

Michelle sits down with Stephanie Krubsack, founder and CEO of Purevant Living and host of the Person and Planet Podcast. Stephanie is a creative director, sustainability strategist, a children’s book author, and so much more! Stephanie talks with Michelle about what it really means to live and work more sustainably. They dive into how travel can be life-changing (and career-changing), why communi...

Today we’re with John Rogers, who is an executive leader and the founder of RL Leaders Group. John and Michelle dive into the future of A.I. and its impact on society, work, and values. They explore Bill Gates’ prediction that A.I. could reduce human jobs to just three roles. The two also look at the nuances of brain health, our future as a society, and the implications of A.I. in daily life. If y...

We’re joined again by John Graham, who is an author, activist, adventurer, storyteller, and now even a TikToker! John has over 80 years of action-packed life experience—so Michelle called on him to share some wisdom during this confusing time in the US. John and Michelle discuss the state of democracy, the power of protest, and the dangers of misinformation. They explore how historical patterns ca...