Social Selling Made Simple

One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!    When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we...

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.   Sales is a life of faith because we have to believe in a result that hasn't taken place yet.    How do we feed that faith so that we can have a solid business foundation?     In this episode, the real estate hot seat returns, and today Fort W...

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can't compete with the global reach of social media.    Social media is non-negotiable in today's real estate game, but so many real estate professionals haven't even begun to utilize it effectively.    What do we need to be doing right n...

In real estate, the courses that get us qualified don't teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.    Right now, there are more real estate agents in the industry than ever before, but most won't last long. They don't commit to learning beyond their initial tra...

AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks.    What is Revaluate and how does it improve our marketing efforts? How does it supe...

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven't registered a business entity that's separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You'll look more professional, present yourself...

Agents like to believe they can be available whenever a buyer calls for a showing, but we've all had that moment where we're just too busy to make it happen.   Agents have always shown homes for each other, but the truth is the money part of the conversation can be awkward and even contentious.   What if you could get a showing assistant to meet that client without all the awkwardness? This is wha...

The life of an agent is busy and demanding, and even though we can do it all, there simply isn't enough of us to do every job at a high level.    When we reach that point of massive overwhelm and time limitation, it's time to hire an assistant. The problem is, many agents go about hiring and training an assistant in a way that just creates more stress and wastes this valuable resource.    What do...

There's never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a "no" into a huge leap forward in my business? What measures did I put in place to manage my mental heal...

With so many real estate professionals vying for customers, it's easy to get lost in the shuffle. Unless, that is, you have a distinct design identity across your public facing branding assets.    Unfortunately, too many agents' are branded too similarly and as a result, they constantly get overlooked.    How do we make sure our brands actually stand out? What steps can we take to create a design...

Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical part of that equation.    Fonts, pictures and language that is distinct and tailored to us can help us grow our databases, generate leads and monetize our content, but how exactly do we make it happen?    How do we make our graphic design effortless by...

From Fortune 500 companies to individual real estate agents, it's important to have a brand that's so distinct that it cuts through the noise of a crowded marketplace. Great brands don't happen by chance, there's a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to...

Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissions.    With the buyer commission changes coming down the pipeline, talking about the numbers and the specific value we bring to the transaction is how we're going to survive.    One of the best things we can do right now is equip ourselves with the d...

Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the results of his mission to turn $1,000 into $40,000 in 40 days.    Not only did he meet and exceed his income goal, he also created a database of 11,000 cash buyers and even worked the strategy from another continent!    Why does Zack consider wholesaling...

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money.    Well, it's time to dust off our profiles and make them anything but basic.    What are some of the biggest LinkedIn blunders agents ar...

As real estate professionals who spend A LOT of time having conversations and building relationships, there's no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?   Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgetta...

As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we're going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them.    How do we use marketing to make sure people know us and want to hire us? How do we deal wi...

Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world.    If you're going to have your camera on, then you better be strategic about how you're showing up - no resting b**** face, and no disorderly background.    In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands.    How do you sho...

As real estate agents using social media to expand our reach, we're basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.    We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselve...

Contrary to popular belief, TikTok isn't just a platform for dance videos and funny hacks - it's a massive marketing vehicle, with personality, familiarity, and relatability baked into it. It's the perfect marketing channel for Realtors!   We know that TikTok has all this goodness going for it, but why are so many Realtors still so resistant to it? How can we start making really good TikTok conten...

The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progress and continuing to make excuses. How do you choose the path that leads to your dreams?   We all have our fair share of baggage, and it's easy to blame the past, trauma and other people when our lives are stagnant. But we bear the full responsibili...

Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the people that already do business with them.    Real estate agents, on the other hand, have a ton of people they've done a great job for, but never go after referrals, and this is an expensive mistake. How do we go about changing this?  What makes refer...

In today's listing scarce market, real estate investors hold the key to more property, more deals, and more income. Surprisingly, very few agents ever engage with investors. Most of us treat them as competitors, instead of allies in a challenging market.    The bottom line is, if we aren't actively building relationships with investors, we're shooting ourselves in the foot.    What are real estate...

The faith of a mustard seed, the mentality of a dope fiend, a solid plan to hit the ground running - this is how we combat the fear that makes us question our capabilities.    Fear will always be present in the entrepreneurial journey, but we can either succumb to it, or use our mindset to push through it.    How do we deal with fear when it does arise? What actions can we take to break through ba...

In a distressed market, the agents who do well center their marketing on being a helpful resource and an ally during hard times. The only challenge is, the markers of a distressed property market are unlike anything we've seen before, so we might miss the opportunity if we don't know what to look for.    As an agent with little to no experience with defaults, short sales, and foreclosures, how do...