Social Selling Made Simple

The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could flip that and create the ultimate win-win by partnering up?    Agents and LOs are perfectly positioned to differentiate themselves, dominate the marketplace, generate better leads and close more deals when they WORK TOGETHER.   What are some of the big...

Whether we're in real estate, education, or any other industry - our ability to succeed is directly connected to the tools we have, and the practices we put in place.    Journaling is one of the more powerful practices that allow us to reflect, learn, organize our thoughts and come up with new ideas. If you're trying to figure out how to build your business, journaling should become a habit.    In...

How are agents and investors generating thousands of motivated seller leads in a low inventory market, without direct mail or cold calling? Now more than ever, the focus of our seller lead generation needs to be quality over quantity, especially online.    Our ads and content need to cut through the noise, and reach the people who are ready to take action right now.    Why is Google a great place...

Are we in a low inventory market where it's impossible to get listings, or are we just in a market that requires a different approach ?    Agents who are complaining about a lack of inventory in the market are buying into a false perception and talking themselves out of a job. In the very same marketplace, there are agents who are generating seller leads, and even listings.    What sets them apart...

In a rapidly evolving marketplace, agents who define themselves by their job title, and not by value risk getting left in the dust. Seeing the market through the lens of a traditional transaction will make us irrelevant, fast.    To stay ahead, we have to redefine what it means to work in real estate, and think beyond buying and selling homes.    What critical steps do we need to take to form our...

Many real estate agents believe that they have to be open 24/7 in order to be successful in our profession.    They've bought into the lie that building a competitive business requires agents to give up all their time. This doesn't have to be true for us.    It's possible to have a thriving business without 80-hour weeks and burnout, by choosing to work by relationship and referral. Agents who gro...

Entrepreneurship comes with crushing lows that can wreak havoc on our mindset and destroy our momentum - if we let them.    The hardest moments of this journey are the failures, but those challenges can be the greatest teachers, not just for ourselves but for those around us.    Even if we don't get things right every time, there's so much value in our experiences. The entrepreneurial journey has...

Successful marketers don't have to tell us what they're doing. The results they get in business are evidence of a foundation of value, systems and intention.    In real estate, it's so easy to get bogged down by distractions, inefficiency and a lack of boundaries. When we're not getting the results we want, the first area we need to examine is our daily work routine.    To become effective and uns...

Real estate teams are a powerful vehicle for growth and success, but they still remain heavily misunderstood and underutilized by agents who desperately need the structure and freedom they provide.    In order to build a team, it's critical that we shift from thinking like an agent to thinking like a business owner. The best and highest use of our time as agents is becoming better salespeople, int...

To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day.   We can either build a business that burns us out or gives us freedom and allows us to earn the most money for what we have to offer.   In 2020, there were certain critical pieces I put in place in my business to emerge stronger.   How did I use my time a...

If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads.    We're in the real estate business and whether we want to list, flip, or wholesale a property, it's impossible to do so at a high level without a marketing plan.    In today's low inventory market, it's impor...

Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity.    We all have things that make us different. What we're passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.   When w...

One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we're able to have a clearer message, stand out more, understand our clients and serve them at a higher level.  Mobile home investing is one of the most fascinating and profitable niches in real estate. Today, I'm joined by an en...

When it comes to marketing, we're often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience.    By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong connection with people.    Everything we do in marketing should be about showing value to our customers, and...

If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn something that can make us better.    When the lockdown happened back in March, I set goals for what I wante...

Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value.    Delivering value through content sets us apart and allows us to digitally dominate the real estate communities we want to buy and sell in.    When we position ourselves as marketing all-stars, we b...

Once we've identified our target audience, we have to craft content that resonates with them by celebrating what's important to them.    We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly from us. If we build a social media strategy based on reposting other people's conten...

One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.    Once we become clear on what our brands represent and the target audience we're crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level.    If we want people to know, like, trust and refer...

An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that's too general, it won't speak directly to a specific market and it won't stand out. This is a mistake I see many agents making. If we don't commit to doing things differently, we won't be able to reach our Business Social Goals.    On Day 1 and Day...

Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we're committed to daily.    A solid morning routine sets us up for a productive day, and sets in motion the activities that a...

At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in business.    If we set the right intentions and nurture productive habits, 2020 can still be a year of growth. The Social Selling Journal is all about being socia...

2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don't know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offer.    One huge point of friction is the world of virtual meetings and events. When people can no longer...

There's a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, there's still a huge disconnect between expectation and reality with the agents on the ground.   Millennials think, function and make decisions differently, and Realtors are conflicted by this new dynamic. Instead of paying attention to the habits of t...

Over the last few months, there has been increased conversation and dialogue around racism, and what we can do to make a real lasting change in this country. It's been necessary for us to talk about how racism impacts the real estate professionals in Chicago, and the challenges we face.   In order for us to begin to see change, it's important for local and state leaders to have and facilitate the...

A huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and trust us. There is one platform that can help us cut this work in half, and that's YouTube. With people already searching for local real estate content, there's already a demand for our knowledge and expertise.    While other niches are full of compe...