Social Selling Made Simple

One of the challenges in our marketing efforts is staying consistent across multiple platforms.    There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It's all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI.    How do we get started with short-form videos?...

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and O...

The ability to tell our stories and walk in our truth doesn't just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic.    It's easy to hide the difficult things that happen to us, but there's nothing more freeing than owning what you've lived through, good, bad, and ugly.    How has owning my truth helped me personally and professionally?    In th...

We're in the golden age of AI, but the technology is still in its infancy. There's still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses.   How can AI help us excel in any market? Can AI all by itself change the real estate industry?    In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk abo...

There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting.    How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data?   ...

In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there.    How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop?   In this episode, real estate agent Evelyn Woods...

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.   Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we'll be.    How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?    In this ep...

When we want to reach and surpass the seven-figure mark, we're taught to hustle harder to get there, but what if we could grow by deploying capital and relationships?    How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder.   In this episode, I'm joined by someone who helps people do just that. How can we get automat...

Since ChatGPT hit the streets, nothing has been the same, and we're only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and dou...

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won't connect or convert.    This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging.    How can we...

Taking massive action after you've suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I'm inviting you to a coaching call experience....

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it.   How can shifting our mindset about cold calling directly impact our results?   How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic...

Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren't just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality.    Real estate is fraught with fraud, but implementing the blockchain in how we buy and...

As real estate professionals, it's important to have an understanding of the life events that motivate a transaction, including divorce. Because it's an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult.    How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally?...

Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors with people we don't know.    There are so many safety details we overlook, endangering our lives and the lives of our clients in the process, but this can be avoided with a few changes and decisions. ...

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that's impossible without a strategic daily practice to connect with people.    With the 8x8 daily planner, it's easy to create the habit of building relationships and become top of mind with the people in your sphere.    How do we actually put this planner into practice and really add value to our databa...

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it?    The content we post doesn't just keep us top of mind, it validates what we're doing which gives us a huge advantage in a market shift.    How can we improve the content we create? What are some of th...

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we're afraid to be vulnerable, and unsure about how we'll be perceived.    The things we're scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people.    How can we be more open about our...

In business, branding isn't just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.    When it's executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.    Selling a house while getting a divorce is unlike any oth...

Everyone, regardless of their industry, eventually faces struggles with their businesses and real estate agents are no different. There are certain challenges we can avoid, but oftentimes there are trials we have to face head-on.    Are there ways to steer clear of certain struggles? How do we leverage our skills and achievements to overcome these challenges?    In this episode, I am joined by rea...

In the real estate game, there are thousands of people with similar skills competing for relevance and revenue. The ones who earn the most money for their skillset have found a way to leverage who they are and what they know to differentiate themselves.     What steps do we have to take to become high-earners in our industry? How do we maximize the strengths and opportunities we already have?    I...

For real estate agents who've never lived through a recessionary market, what's happening right now isn't just new, it's terrifying.   As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business.    How do we close this gap and grow our business? What entrepreneurial ventures can we...

Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it's mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results.     What strategies should we employ in the market we're currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn m...

As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted?     When it comes to protecting our time and setting our lives up so we can function at the highest level, we're our own worst enemy.    How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes tra...

In Six Figures in Twelve Months, we established the importance of having a business plan, but that's not all.    If there's no target audience inside of that plan, you don't have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn't happen by chance.    What do we need to know about our target market to improve o...