Social Pros Podcast

Social media is bursting full of all sorts of creator content. B ut what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC   Full Episode Details    When you believe in the pow...

Join us for another deep dive into social media's burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z's pulling back from social, and their top predictions for 2024.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This wee...

Have you heard of Notion? You've probably already been asked that question… and there's a good chance that it's already your "second brain." Like all great products, it's the community and the users who make it, so we sat down with Notion's Head of Influencer Marketing, Lexie Barnhorn , to hear all about it.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them...

How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC   Full Ep...

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:     ICUC   Full Ep...

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!   ICUC   Full...

Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC   Full Episod...

It's our 600 th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it with...

Being bold on social media isn't always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week's episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman , shares some food for thought on being socially bold.    Huge thanks to our amazing sponsors for helping us make this happen....

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC   Full Episode Details    It's one thing collaborating...

There's no denying lululemon create s a feel-good vibe on social, but what's their secret sauce? We revisit our conversation with Ravi Hampole , their SVP, Global Brand Creative, as he reveals all.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC   Full Episode Details    lululemon started life as so...

What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros.   Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC   Full Episode Details    With every sales presentation...

If you're planning on taking a trip, there's a good chance you've stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their  Social Media Marketer , to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.   Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their...

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight , and Convince & Convert's Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon , join forces to discuss the hottest topics in social on this special episode of Social Pros.     Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do...

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel's incredible social strategy with their Executive Director of Social Media, Adri Cowan.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it wi...

Stephanie Garcia, Director of Communications at Agorapulse , will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level .   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their he...

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unp a cks the brand's distinctive social strategy and provide s top tips and tricks for social pros.     Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   W...

Once you hit 'publish' on a piece of core content, it's easy to get caught up in the production cycle before starting on something new. But when you don't repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.   Huge thanks to our amazing...

If you're feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed H annah Tooker, VP of Content at LaneTerralever , to talk about why social pros don't need to know it all and what we can do instead.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Ma...

It's easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right . But how do you create a strategy that's right for your brand? This episode of Social Pros with  Mariya Spektor , Director of Content , Social Media at Social Chain, has some tips you won't want to miss.   Huge thanks to our amazing sponsors for helping us make this happen. Please s...

We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details    As much as we love social, we have to acknowledge that it comes with gray areas and undes...

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details    What's the best way to collect meaningful audience insights?   As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available.    On this epis...

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details     In this ever-changing world of social, how can community managers serve their people in the best possible ways?   Erika Lovegreen , SVP of Marketing & Communications at ICUC, returns to Social Pros...

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details    So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?   Taylor Speer, Manager of Global Social Media at S...

Selling is the primary motivator for a lot of people on social media . Some people do it really well , others are a little less polished. Bu t it's safe to say that a lot of people aren't pros at social selling .    Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today .    Huge thanks to our a...