Social Pros Podcast

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? In this episode of Data-Driven Decisions, we find...

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tip...

New podcast series alert from Convince & Convert!  Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personaliz...

As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle…  Full Episode Details New AI tools are coming at us thick and fast. That genie has well and truly left the bottle and as creatives, it's time to de...

If you want to connect with your audience in the here and now, you've got to lean into the moment. That's one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung.  Full Episode Details All brands want to build that all-importan...

Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Bestselling Author of The Future-Ready Brand and The Indispensable Brand, to share insights he uncovered in his research. Fu...

Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves. We can make guesses and predictions, but what does the data say? Hootsuite's Social Media Consumer Report is full of incredibly useful data for marketers, and their Head of Conten...

Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Benn...

In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podcast episode about podcast episodes and storytelling with Elaine Appleton Grant, CEO of Podcast Allies and Host of the Sound Judgment podcast. Full Episode Details Now, we're no stra...

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We're thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging. Full Episode Details How do you take something like product safety information and turn it into a library of f...

This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more.  Full Episode Details This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big brands such as Alo Yoga and Anastasia Beverly Hil...

How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week's Social Pros. Full Episode Details With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a key part of Maya's role is wearing many different ha...

HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka "Chief Executive Orca," at HeyOrca, a social media scheduler built to...

Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is the first social media management tool built by c...

Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our  favorite episodes from 2023 with DoctorJonPaul . They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator… and the list goes on. Hear their secrets to balancing it all while staying grounded.   Full Episode Details   It's...

Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer , Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.    Full Episode Details   Bart Caylor, President and Found...

Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it's still a brand new world for many in the social media space. Nathan Jun Poekert , Fractional Head of Social & Consultant, Founder of JUN Social , joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators.   ...

Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it's all about staying focused and consistently creating content that you love.   Full Episode Details    Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into...

If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, C o-Founder and President at Slate who provides some excellent reminders on how to be a decent human being , a great colleague and ultimately progress in your career.    Full Episode Details   This week's guest is Eric Stark, C o-Founder and President at Slate, and previously with the NF...

If you want to showcase the exper ience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University's student creator program with Director of Social Media, Dave McDonald . Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience.   Full Episode Details    Dave McDonald, Boston...

Animal pics brighten our day here at Convince & Convert. We're sure you can relate! But we've found out that there's so much more to San Diego Zoo Wildlife Alliance's social than animal pics. We're thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more.     Full Episode Details    Everyone loves animal content on social feeds, right? But what goes int...

If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros.   Full Episode Details    Do you ever feel like you're posting the same type of content over and over, but not getting the reach or ROI you once were ? It can be easy to g...

Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros.   Full Episode Details    When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard?   Joining...

Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast.   Full Episode Details    FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience?   Esteban Gonzalez...

If there's one message social pros should live by, it's to trust ourselves. Find out why as Jay Acunzo , Host of Unthinkable and Co-Founder of Creative Kitchen , returns to Social Pros.   Full Episode Details    When it comes to social, it's not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay...