Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

How Brands Can Pass the Gen Z Social BS Test 07.07.2023 35:34

We're thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight , on the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details How can brands connect with Gen Z in authentic, effective ways? If there's...

Putting Heart into Business and AI with Minter Dial 30.06.2023 39:36

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Empathy is vital for social media managers, but how can they put it into practice on a daily basis? Our guest on this episode says it's " a wonderful art within management " but needs to be applied...

Jonah Berger on Magic Words 23.06.2023 40:32

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The more you understand the words you use, th...

How Better Half Is Breaking Social Molds 16.06.2023 41:25

We're thrilled to be joined by Alyssa Bonanno , Chief Creative Officer and founder of Better Half, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Better Half help household names like Netflix, Nike and Disney...

Amy Landino Reveals Why Giving Generously Pays Off 09.06.2023 44:07

We're thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details If you are exploring how to grow your own social presence or you're i...

How SHADOW Makes Its Clients' Social Shine 02.06.2023 41:14

We're delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details A variety of opinions, fresh ideas and different perspectives is so important in...

How to Become an #AntiAbleism Ally on Social 26.05.2023 47:40

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability . Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details This episode of Social Pros is truly inspirational! Our guest has used highly -...

Take a Paid Social Deep-Dive with Andrew Foxwell 19.05.2023 48:26

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it's easy to get im...

How Vista Social Makes Marketing to Marketers More Human 12.05.2023 38:07

We're thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Consumers are super savvy nowadays. They don't want convoluted, in-your-face marketing....

Practicing Mindfulness with Marketingprofs' Allen Weiss 05.05.2023 39:14

We're thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs , on Social Pros this week for a masterclass in mental health and mindfulness. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As social pros, we've all dealt with stress, bu...

How One Creator Reached 800K Followers on Organic Alone 28.04.2023 45:58

We're thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Have you ever spent hours trying to magic up your...

How Golin Goes All-in on Breaking New Social Ground 21.04.2023 41:53

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin , to this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When McDonald's brought back their All-Day Breakfast, a simple press releas...

Jay Baer on Why Now Is the Time to Win 14.04.2023 44:03

We're delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We love when things come full circle on Social Pros! On this episode, we welcome...

See How Creativity Flies High with Songfinch 07.04.2023 35:44

We're delighted that o ur guest on this episode of Social Pros is Brandon Smithwrick , Head of Content at Songfinch . Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Songfinch is revolutionizing the custom gift industry, creating personalized songs...

How to Elevate and Empower Your Social Team 31.03.2023 47:59

Looking to level up your social team? We're delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Are you finding building a strong and positive workplace cult...

Why Cashing In on Social Is Easier Than You Think 24.03.2023 41:53

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you loo...

Why Every Brand Should Follow in Lululemon's Social Footsteps 17.03.2023 50:23

This week, we are delighted to welcome Ravi Hampole , SVP, Global Brand Creative at Lululemon, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social is changing every day. But one thing that never changes is the importance of...

How Quality Content Consistently Pays Off 10.03.2023 25:28

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that vira...

Clutch Gets Crazy-Transparent about Working with Creators 03.03.2023 34:27

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this epi...

How Beyond Identity Delights B2B Audiences 24.02.2023 34:00

Striking the right balance between fun and serious on social is the key to success . That's why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC ...

How Community, Creation and Culture Fuel Canva's Social 17.02.2023 35:10

Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels the ir success ? We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Market...

Hootsuite's Social Media Trends 2023 10.02.2023 36:11

We are delighted to be joined by Kosta Prodanovic , Senior Copywriter at Hootsuite, in a jam-packed episode about what's in store for social in 2023. This is definitely one to bookmark! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Want to kno...

Behind the Social Pros Scenes with Leanna Pham 03.02.2023 33:23

Leanna Pham, Convince & Convert's very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full...

Greatest Hits: How AI Impacts Social Media 27.01.2023 46:49

Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and thi...

How DoctorJonPaul Became a Trailblazing Creator 20.01.2023 41:38

It's hard to narrow this guest's titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full...