Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Category

Business

Podcast website

www.socialpros.com

Latest episode

Aug 8, 2025

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Episodes

How to Find Your Fans on Facebook but Connect with Them on Snapchat 27.04.2015

Steve Brown , Marketing Manager at  CLYW , a high-end return top company, joins the  Social Pros Podcast  this week along with  Chris Mikulin , CLYW's Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.

How Big Brands Get Permission to Use UGC 20.04.2015

Jon Steiert , Social Media Manager & PR Specialist at  Pet360, Inc. , joins the  Social Pros Podcast  this week to discuss  social as a way to [...]

Why You're Not Going to Be a Thought Leader in 6 Seconds 13.04.2015

Dorie Clark , author of " Reinventing You " and her latest book, " Stand Out ," joins the  Social Pros Podcast  today to discuss standing out in a sea of freelancers by cultivating a following around your unique expertise and experience. [...]

How a Volcano Created a World-Class Social Media Program for KLM Airlines 06.04.2015

Karlijn Vogel-Meijer , Manager Social Media at  KLM , joins the  Social Pros Podcast  this week to discuss  the value of a social customer support team and the necessity of learning from your mistakes in social media.

Lessons From Running 400,000 Social Media Contests 30.03.2015

Jim Belosic , CEO & Co-Founder of  ShortStack , joins the  Social Pros Podcast  this week to discuss putting the customer's success first, scaling your business with technology, and how it all comes back to pancakes. Read the highlights: 

How Whole Foods Focuses on Customer Needs to Succeed in Social Media 16.03.2015

Natanya Anderson , Global Director of Social Media, CRM, and Customer Service at  Whole Foods , joins the  Social Pros Podcast  this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world. Read the highlights: 

Where Social Media and Reality TV Collide 09.03.2015

Killian Hagen , Content Marketing Associate at  uShip , join the  Social Pros Podcast  this week, along with  Dean Jutilla , Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.

How to Orchestrate Social Media for a Global Non-Profit 02.03.2015

Duane Bates , Senior Director of Digital Communications at  Habitat for Humanity , joins the  Social Pros Podcast  this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale. Read the highlights: 

How Social Media Examiner Became the Biggest Site in Social 23.02.2015

Mike Stelzner , CEO and Founder of  Social Media Examiner , author of  Launch , and host of  Social Media Marketing podcast , joins the  Social Pros Podcast  for the second time to discuss the strategies behind his success and what he learned from the mistake [...]

Be Social Don't Just Do Social 16.02.2015

Brian Fanzo , Partner and Chief Digital Strategist at  BroadSuite , joins the 

How Life Time Fitness Wins Fans with Unplanned Social Content 09.02.2015

Tony Saucier , Director of Social Media at  Life Time Fitness , joins the  Social Pros Podcast  this week to discuss unplanned social content, measuring success in social, and the value of local and national social media channels. Read the highlights: 

How to Multiply Your Time to Improve Your Social Media 02.02.2015

Rory Vaden , Co-Founder of  Southwestern Consulting , joins the  Social Pros Podcast  this week to discuss his revolutionary ideas about time management and its importance for social media experts. Read the highlights: 

LinkedIn Tricks for Social Media Professionals 23.01.2015

Viveka von Rosen , CEO of  Linked Into Business , joins the  Social Pros Podcast  this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn. Read the highlights: 

How JetBlue Delivers Amazing Social Customer Service Working From Home 16.01.2015

Laurie Meacham , Leader of the Social Media and Customer Commitment Team at  JetBlue Airways , joins the  Social Pros Podcast  this week to discuss the pros and cons of a remote team as well as the importance of passion in customer support and curiosity in social media. Read the highlights: 

How Cabela's Uses Social to Turn Customers Into Friends 09.01.2015

Adam Buchanan, Social Media Manager at Cabela's, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media. Read the highlights:  http://www.convinceandconvert.com/social-pros-podcast/how-cabelas-uses-social...

The Coming Convergence of Social Media and Customer Experience 19.12.2014

Julie Hopkins, Research Director at Gartner, joins the Social Pros Podcast for the last podcast of 2014 to discuss the growth of and competition for budget in digital marketing, the rise of the generalist, and the incredible shift in customer expectations in social media. Read the highlights:  http://www.convinceandconvert.com/social-pros-podcast/the-coming-convergence-of-social-media-and-customer...

How to Use Tumblr and Automated Tweets to Drive Awareness 12.12.2014

Bari Mogil , Senior Interactive Marketing Specialist for Corcoran Group , joins the Social Pros Podcast this week to discuss the importance of providing value to your audience, nurturing relationships for the long-term, and bringing your whole brand strategy to life on social media.

How Pinterest and Google Plus Can Work for B2B Social Media 05.12.2014

Rob Zaleski , Marketing Manager for MarketingProfs , joins the Social Pros Podcast this week to discuss his priorities in his new position at the company, the nuances of running marketing for a company that targets marketers, and how he manages the many digital presences of the brand. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-pinterest-and-google-plus-can-work-...

Does Your Content Pass the Resharing Test? 21.11.2014

Guy Kawasaki , Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick , Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users . Read the highlight...

How Century 21 Creates Award-Winning Real-Time Social Media 14.11.2014

Matt Gentile , Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21's customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities. Read the highlights: http://www.convinceandconvert.com/social-p...

What You Probably Don't Know about Advanced Facebooks Ads 07.11.2014

Jon Loomer , Owner of Jon Loomer Digital , joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-you-probably...

Advanced Social Media Lessons from the Best in the NBA 31.10.2014

Jeramie McPeek , Vice President of Digital at the Phoenix Suns , joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/advanced-social-media-le...

How to Manage 19 Social Media Channels 24.10.2014

Dave Murray , Social Media Manager at Blue Cross Blue Shield of Michigan , joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company. Read the highlights: http://www.convinceandconvert.com/social-pros...

Do Salespeople Make the Best Social Advocates? 17.10.2014

John Jantsch , Founder of Duct Tape Marketing , joins the Social Pros Podcast this week to discuss how to get involved in the customer's journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar . Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/do-sale...

What happens in Vegas stays on social media 08.10.2014

Derek Schoen , Director of Interactive Marketing at ARIA Las Vegas , joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/what-happens-in-vegas-stays-in...

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