Social Pros Podcast

Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Medi [...]

Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy:  http://www.convinceandconvert.com/27 ) Formstack (Using Web Forms to...

  Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business:  http:/...

Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it's so important to embrace global social customer service.

Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business:  http://www.convinceandconvert.co...

Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organization. Special thank [...]

Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business:  http://www.convinceandconvert.com/20 ) Formstack (Using Web Forms to Build a Kille...

Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book "Traction."  Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader's Guide to Becoming a Social Business:  http://www.convinceandconvert.com/20 )

Chris Ebbeler , Senior Manager of Workplace Community at Brinker International , joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate between HR and marketing teams to promote your brand internally and externally.

Jason Keath , Founder & CEO of  Social Fresh , joins the  Social Pros Podcast  this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success. Read the highlights: 

Ryan Lauder , Director of Digital Strategy at  TaylorMade-adidas Golf Company , joins the  Social Pros Podcast  this week to discuss the strategy and workflow behind sports social media on a large scale for multiple brands with sponsored athletes. Read the highlights: 

Ryan Garcia , Legal Director at  Dell  and Adjunct Professor for the  School of Law at the University of Texas at Austin , joins the  Social Pros Podcast  this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.

Jim Fields , VP of Customer Experience Marketing at  SAP , joins the  Social Pros Podcast  this week, along with  Nick Robinson , Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy. [...]

Adam Brown , Executive Strategist at  Salesforce Marketing Cloud , joins the  Social Pros Podcast  this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host  Jeff Rohrs  this week and look forward to Adam jumping in next week.

Joe Pulizzi , Founder of  Content Marketing Institute , joins the  Social Pros Podcast  this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.

Brian Fanzo , Chief Digital Strategist at  BroadSuite , joins the  Social Pros Podcast  this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat. Read the highlights: 

Steve Rayson , Director at  BuzzSumo , joins the  Social Pros Podcast  this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand. Read the highlights: 

Mac Mahaffee , Director of Digital Marketing at  WKYC , joins the  Social Pros Podcast  this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC's Super Bowl app promotional campaign.

Mari Smith , CEO of  Mari Smith International, Inc . and author of " The New Relationship Marketing ," joins the  Social Pros Podcast  this week to discuss the growing importance of video in social media, Facebook's need to better educate its users, and the evolution of communication in the digital world.

This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy! Rachel Truair , Chief of Staff at  PetRelocation.com , stops by the  Content Pros Podcast  today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the [...]

Eric Haftel , Social Media Marketing Manager at  Jackson Hewitt Tax Service , joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams. Read the highlights:  http://www.convinceandconvert.com/podcast [...]

This BONUS episode of the Social Pros Podcast is brought to you from the Convince & Convert Podcast. Enjoy! Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It's time to own again says Jay Baer. Read the post on the Convince & [...]

Blake Cahill , Global Head of Digital and Social Marketing at  Philips , joins the  Social Pros Podcast  this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world. Read the highlights: 

Mason Nelder , Director of Consumer Insights at  Verizon , joins the  Social Pros Podcast  this week to discuss  [...]

Joel Comm , co-author of " twitter power 3.0 " and CEO of